Prototyping

你有没有试过，让 AI 帮你解释 ETF、看一只股票、算退休，或者判断该不该提前还房贷？ 它说得很快。 也很像那么回事。 但理财最难的，常常不是看懂一个产品。 而是看清自己的约束：收入、家庭、税务、房贷、风险承受力，还有你晚上能不能睡得着。 这一场，我们继续用「AI 双面圆桌派」的方式，聊 AI + 理财。 我们会聊几个普通人真的会遇到的问题： * AI 能帮我们省下哪些查资料、做比较、读文件的时间？ * 为什么同样收入、同样资产的两个家庭，答案可能完全不同？ * AI 给出的投资观点，普通人可以怎么验证，而不是直接相信？ * 金融平台越来越智能之后，效率、推荐和用户保护之间怎么平衡？ * 当金融骗局从群发话术变成个性化关系，我们该如何提高警觉？ 这不是一场投资课。 也不会给个股推荐。 我们更想聊的是： AI 可以帮我们更快看懂信息，但它不能替我们承担后果。 ***嘉宾介绍*** **Melinda Hu, CFP** 加拿大 CFP 注册财务规划师，拥有 20 年中加税务与财富规划经验，专注小企业与家庭的税务及退休规划。她长期关注 AI 对财务规划行业的影响，也关注在技术快速变化的时代，人们如何重新理解财富、风险与安全感。 **Alex Luo** 资深 IT 软件架构师，15 年深耕云技术、AI 人工智能与科技金融行业。金融创业 5 年，致力于中产阶级财商教育和理财服务，关注 AI 在金融行业的应用和发展。 ***About Startup4Chinese*** Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneurial minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you succeed! ***关于OneHub*** OneHub商业咨询是一家领先的加拿大咨询公司，提供商业咨询和顾问服务，帮助中小企业增长和成功。该公司以其战略咨询方面的专业知识而闻名，包括商业计划、市场研究、财务建模和数字化转型。创始人Eddie Lee有30多年企业实务经验，他注意到创业者常常面临相同的问题。OneHub团队，就是要为为初创企业或中小型企业遇到的问题提供全面解决方案。 ***About OneHub*** OneHub Business Consulting is a leading Canadian consulting company that provides business consulting and advisory services to help small and medium-sized enterprises grow and succeed. The company is known for its expertise in strategic consulting, including business planning, market research, financial modeling, and digital transformation. Founder Eddie Lee has over 30 years of practical experience in the corporate world and noticed that entrepreneurs often face similar problems. The OneHub team aims to provide comprehensive solutions for the issues encountered by startups or small to medium-sized businesses.

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**Volleyball Foundations 3 — Connect Your Skills & Play with Confidence (15+)** Ready to move beyond isolated skills and start playing with flow and purpose? Volleyball Foundations 3 is designed for players who are ready to connect their techniques and develop real game awareness in a team setting. In this progressive clinic, you’ll focus on integrating your skills into live, rally-based play: • **Reading the Ball:** Anticipate trajectory and react earlier to stay one step ahead • **Defense:** Improve footwork, positioning, and overall court coverage • **Attacking:** Learn the 3-step approach and develop controlled, effective hits over the net You’ll also begin to understand the rhythm of the game through continuous play. Sessions emphasize “wash drills” and extended rallies, helping you stay engaged, make decisions under pressure, and build confidence during longer points. Players will be introduced to the **6-Up defensive system** and develop strong on-court communication skills to navigate fast-paced, unpredictable situations. *** **Who This Clinic Is For:** • Players who have completed Volleyball Foundations 2 or have a strong base in passing, setting, and serving • Players ready to develop game awareness, teamwork, and rally consistency • Athletes looking to feel more confident playing in game-speed environments *** **Location:** Miles Nadal JCC — 750 Spadina Ave. (enter through Spadina doors) **Format:** Group instruction led by an experienced, supportive coach **Registration Required in Advance** RSVP’ing on Meetup does not reserve your spot. [Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=yQ90BGe) ☎️ Or call 416-924-6211 ext. 0 *** **Early Bird Discount:** Register by April 26 at 10 PM to receive **10% off** sessional registration. *** **Why Join?** • Learn to connect skills into fluid, game-like play • Improve decision-making, timing, and court awareness • Build confidence in rallies through continuous, high-energy gameplay • Develop communication and teamwork within a structured system Take the next step toward real gameplay—where skills come together, rallies get longer, and confidence truly starts to show.

Hello everyone, Please join us for our a great afternoon with **IMPROV and ACTING in the PUB.** \*Joined by my other groups too; so we can anticipate a great afternoon \*\*Stick around after as well for our weekly traditional Sunday Dinner Party-no extra charge- others will be joining us to for dinner (optional) Event details below: Sincerely Steve Flemming (Organizer/Host) Event Details: **IMPROV and ACTING in the PUB (with Optional Dinner Party After)** This is a well organized event filled with Improv games, skits and of course lots of hilarious scenes that we will create. -A fun afternoon for all Improv enthusiasts and newbies of Improv! \*No experience required; just an open mind and a desire to meet some wonderful people, laugh and have fun! \*Joined by my other groups too so we can anticipate a fabulous turn out \-\-\-\-\-\-\-\-\- **Event Fee:** 10 dollars (Cash only) (HST is included) or e transfer in advance to [[steveflemming11@gmail.com](http://steveflemming11@gmail.com)] \*Includes Dinner Party after at no extra charge :) \-\-\-\-\-\-\-\-\-\-\-\-\- **Friendly Reminders:** **Date:** **Sunday, May 31st** **Arrival Time:** Arrive between 4:00 pm and 4:30 pm **Where to Meet us?** **Location: La Carnita - Good Fortune Bar (Main Floor)** **Address:** 130 Eglinton Ave. Toronto, ON M4P 2X9 \-\-\-\-\- **Parking Available:** \***Plenty of free street parking on Eglinton** and (Residential area south/east of venue for free) **Close to Subway Station:** \*Also just a three minute walk east from the Yonge/Eglinton subway station

Join our WhatsApp group [https://chat.whatsapp.com/F7838OJWfkiAlMEyNffVfZ](https://chat.whatsapp.com/F7838OJWfkiAlMEyNffVfZ) Welcome to beach volleyball All Level Learn and Play Event in Spanish Banks. If you never play before but want to, no worry, you can learn basic skills over here. All the equipment is prepared. This event is for come to meet new friends, improve your volleyball skill and build your team. **Only 20 spots** **If you can HOST our volleyball event, peope learn basic Skills from you. Reserve as HOST, get paid** * People will **learn basic skills and rules from** **Our Host Leon** in the first hour. * In the next hour, we will be divided into the different teams to play on the court. * People who purchase the summer pass will be put into the same team, play with your same team players and build your team. **Drop In $10** **Flash Sale 2026 All summer Pass $69** and May 17 2026 - Sep 6 2026 Sunday (No Events in Holiday or Raining) [https://www.extremelyshy.com/toronto&RAP1VF](https://www.extremelyshy.com/toronto&RAP1VF) **Book online only**, you will receive details and contact information in your confirmation email. Show your QR code to our host Natalie to verify. Legal Stuff - Liabilities, Obligations, and Responsibilities We are a group composed of volunteers. We are NOT a professional organization or pro trail guides and/or pro event organizers. However, as a group of friends and acquaintances, we will look out for each other. The organizer and any/all assistant organizers and other attendees are in no way responsible and liable for your personal safety and health state, before, during, and at any time after this event. By RSVPing "Yes", for this event, You acknowledge that you fully understand and accept the aforementioned conditions and following event attendance conditions and, you are solely responsible for your health, safety, and well-being before, during, and at any time after the event as stated previously. All attendees shall forever hold harmless the organizers and other attendees and unconditionally waive any liabilities resulting from attending and/or participating in this event

### An Invitation For You A 6.5 Hour, clinically designed reset for high-responsibility professionals — with guided practices, meaningful dialogue, and a full multi-course meal. For executives, clinicians, educators, managers, HR leaders, and high-responsibility professionals who carry visible and invisible load — and need more than another wellness webinar. ##### **Individual Ticket: $349 + tax** https://daretoretreat.co/product/leadershipreset2026/ #### What Happens During the 6.5 Hour Leadership Reset This is not a panel you sit through and forget the next day. The experience moves intentionally between learning, embodied reset, nourishment, and integration — so participants don’t leave emotionally spun out. **The experience includes:** * **Arrival and Grounding Welcome** A guided transition from workplace pace into psychological space. * **Opening Reflection** Structured time to slow down, settle, and reconnect with internal cues. * **The Mental Beauty Framework** A clear, professional approach to sustainable self-leadership rooted in clinical practice and real workplace realities. * **Guided Nervous-System Reset Practices** Breathwork, visualization, or sensory grounding designed to reduce overload and restore emotional steadiness. * **Insight Session: The Psychology of Burnout** Exploring patterns such as over-responsibility, perfectionism, emotional labour, compassion fatigue, and the pressure to “stay strong.” * **Applied Reset Practice** A practical ritual or tool participants can repeat in daily life and at work. * **Full Multi-Course Meal** A curated dining experience woven into the reset, reinforcing slowing down, receiving, and replenishing. * **Integration Circle and Closing** Reflection and anchoring so insights land — not just intellectually, but emotionally. #### What This Experience Is Workplace demands are rising, burnout is accelerating, and leaders across Canada are carrying more emotional, cognitive, and relational responsibility than ever before. Traditional wellness initiatives — short talks, apps, and one-off perks — are no longer enough. **Dare to ‘*Re-Treat*’: The Leadership Reset Experience** is a **clinically grounded, psychologically safe, in-person experience** designed to help high-responsibility professionals **pause, regulate, and recalibrate** — without checking out of real life or pretending one night fixes systemic pressure. This is not a traditional conference or wellness workshop. It is a **structured leadership reset** that blends evidence-informed teaching, guided nervous-system practices, shared reflection, and intentional nourishment. Participants don’t just feel better for a moment. They leave **more grounded, clearer, and steadier** — with tools they can actually use.

Hello everyone, Please join us for our a great afternoon with **IMPROV and ACTING in the PUB.** \*Joined by my other groups too; so we can anticipate a great afternoon \*\*Stick around after as well for our weekly traditional Sunday Dinner Party-no extra charge- others will be joining us to for dinner (optional) Event details below: Sincerely Steve Flemming (Organizer/Host) Event Details: **IMPROV and ACTING in the PUB (with Optional Dinner Party After)** This is a well organized event filled with Improv games, skits and of course lots of hilarious scenes that we will create. -A fun afternoon for all Improv enthusiasts and newbies of Improv! \*No experience required; just an open mind and a desire to meet some wonderful people, laugh and have fun! \*Joined by my other groups too so we can anticipate a fabulous turn out \-\-\-\-\-\-\-\-\- **Event Fee:** 10 dollars (Cash only) (HST is included) or e transfer in advance to [[steveflemming11@gmail.com](http://steveflemming11@gmail.com)] \*Includes Dinner Party after at no extra charge :) \-\-\-\-\-\-\-\-\-\-\-\-\- **Friendly Reminders:** **Date:** **Sunday, May 31st** **Arrival Time:** Arrive between 4:00 pm and 4:30 pm **Where to Meet us?** **Location: La Carnita - Good Fortune Bar (Main Floor)** **Address:** 130 Eglinton Ave. Toronto, ON M4P 2X9 \-\-\-\-\- **Parking Available:** \***Plenty of free street parking on Eglinton** and (Residential area south/east of venue for free) **Close to Subway Station:** \*Also just a three minute walk east from the Yonge/Eglinton subway station

Join our **Spanish–English Language Exchange** Meetup and improve your conversation skills in a relaxed, social environment. This **free event** is perfect for anyone looking to practice Spanish or English while meeting new people. We meet in cozy coffee shops, outdoors in parks, and sometimes get together to enjoy social events and local festivals while practicing languages and building community. ### **🗣️ What You’ll Do** * Practice Spanish and English through real conversations * Join small groups and switch languages throughout the event * Learn practical vocabulary and everyday expressions * Build confidence speaking in a supportive environment ### **👥 Who Should Attend** * Spanish learners (all levels) * English learners (all levels) * Native speakers who want to help others * Anyone interested in language exchange and cultural connection ### **☕ Venue** If we meet at a local coffee shop—just grab a drink and enjoy the conversation! ### **💸 Cost** **FREE event** (please support the venue by purchasing a drink) ### **🌟 Why Join?** Language exchanges are one of the most effective ways to learn. You’ll improve faster by speaking with real people, hearing authentic accents, and using the language in everyday situations. Whether you're a beginner or fluent speaker, you’ll find a welcoming community ready to practice and connect. **👉 RSVP now and start speaking with confidence!** As our language exchange community continues to grow, we’ll be moving around Toronto and meeting in different locations across the city. Please make sure to check the event location before each meeting and stay tuned for updates and announcements. Our gatherings may take place indoors or outdoors—at coffee shops, parks, festivals, markets, or any event you think could work well for our group. Since we all come from different countries and cultures, this is a great opportunity to explore and enjoy all kinds of celebrations and experiences—not just Latin activities. **Thank you for helping make this group grow and stay dynamic!** **Héctor**

✨ Toronto Artists Brunch at Orkid Gallery Coffee • Connections • Creativity Join us for a vibrant and inspiring Sunday brunch created especially for artists, creatives, makers, performers, and entrepreneurs who want to meet real people, grow their circle, and discover new opportunities. Spend a beautiful afternoon in an artistic gallery setting while enjoying a light brunch with coffee, tea, pastries, fruit, and refreshments in a warm and welcoming atmosphere. 🌟 What Makes This Event Special? ✨ Meet talented artists and creatives from different backgrounds ✨ Introduce yourself and share what you do ✨ Find collaboration, business, and project opportunities ✨ Make genuine friendships and creative connections ✨ Enjoy fun social activities and engaging conversations ✨ Feel inspired in a beautiful artistic space 🌿 Become Part of the Orkid Gallery Community Guests will also have the opportunity to learn about the benefits and opportunities available through Orkid Gallery and discover how to become part of the growing Orkid Gallery family. Members may enjoy future opportunities such as: ✨ Access to special events and gatherings ✨ Creative collaborations and networking opportunities ✨ Exhibition and workshop opportunities ✨ Priority access to selected programs ✨ Being part of a supportive artistic community

**Explore the scenic Humber River in Toronto with our Kayak, Canoe, and stand-up paddle board 2-hour rentals during the week!** Use the following link to book your spot:[ ](https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/)**[https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/](https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/)**[ ](https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/) The calm meandering Humber River is one of Toronto’s hidden gems! Home to a huge variety of wildlife, including Beaver, Blue Heron, Deer and much more, you’ll feel like you’ve left the city behind! *Events are subject to weather and other factors out of our control. If we must cancel or delay an event we will those booked on the [torontoadventures.ca](http://torontoadventures.ca/) website know as soon as possible.* **Weekend Pricing (per 2-hour rental), Payable online through:** [https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/](https://torontoadventures.ca/all-adventures/kayak-canoe-sup-rentals/) Single Kayak (seats 1 person) : $49.95+taxes Tandem Kayak (seats 2 people) : $89.95+taxes Regular Canoe (seats 2 people) : $79.95+taxes Large Canoe (seats 3 people) : $89.95+taxes Stand-up Paddle Board ( 1 person): $49.95+taxes **Included:** * Boat(s), Paddle(s), PFD(s)/ “Life Jacket(s)”, & Coast Guard Safety Kit. * Brief orientation covering paddling safety, Toronto Adventures’ rules, and the Humber River paddling route * Our friendly staff to help you launch your boat(s) and/or boards. * SUP Leash (For Paddle Board Rentals Only) **What to bring?** * Dress for the weather! * Wear closed-toe athletic footwear you don’t mind getting wet & muddy (shoes not required on SUPs). * Sunscreen, sunglasses & hats, are all recommended for sunny days. * A water bottle. * Government Issued Photo ID. **Important Information** Anyone under the age of 18 must have a Parent/Guardian/Adult accompany them all the times on the water. Online Adult Waivers are available through confirmation emails. For minors, waivers will need to be signed in person on location. There must be an Adult to Child ratio of 1:4 in the children are under 12 years of age. From ages 12-18 we require a 1:5 adult to youth ratio. We have lifejackets starting at 30 pounds and are fully adjustable. * Paddlers must be comfortable treading water while wearing a PFD and reaching a shoreline (minimum 20 metres to shore). * Late Fees Returning Boat(s)/Equipment – $20/15 minutes per boat. **[Google Link Directions](https://torontoadventures.ca/directions/#humberriverlocation)** **[Cancellation Policy](https://torontoadventures.ca/faq/#cancellation)** We hope to see you out on the water!

Struggling with motivation and focus as you hammer away on your manuscript at home? Want to join a community of writers as we embrace the joys and pains (mostly pains) of writing together? Bring your laptop, pen & paper, old-school typewriter, or futuristic writing gadget, and join an enthusiastic community of science fiction and fantasy writers as we work on our current projects in the same space. The format will be similar to our online writing sprints: 30-minute blocks of focused, quiet writing time (the sprints), interspersed with breaks where we can chat, ask questions, and share our writing experiences.

We are planning to have monthly potlucks (or picnics in the spring/ summer at local parks) or other activities including potluck/ picnic + hikes/ walks in the warmer weather. This potluck will start with an arrival time of 12:15 p.m. We will start eating at 1 PM SHARP followed by a walk (see below). There is an outdoor picnic area at the centre with picnic tables, so if it is a nice day we can eat outside. PLEASE bring your own utensils, plates, bowls, and cup as the centre does not always have an adequate supply of these. You are responsible for your own clean-up and if you borrow the items at the centre please clean them. All are welcome veg-curious, vegetarian, and vegan as long as what you bring to the potluck is vegan! 3 p.m.: After eating we will go for a walk to Doris McCarthy Trail/ Gates Gully. Here is some information about this walk: [https://www.blogto.com/.../doris-mccarthy-trail-gates.../](https://www.blogto.com/.../doris-mccarthy-trail-gates.../?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExR0ZMUmVUUHhPMkZNdTNQUXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR6IjVP2Y2F-Kajh1Onnb1MM2V7bk5O3RrPJcSg_M6vsuHkK5_jocjCxkQo4VA_aem_5DqbkP8qqq7dLLiJdtsDeA) We will go at a slow, easy pace and take breaks as needed. Bring water and wear comfortable shoes. Note: If the weather does not cooperate we will stay inside and play games. It is too steep to walk the trail when it's raining. We hope that you will join us!

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Whether you've never done improv before, or you've done it for so long you knew Del Close on a personal level, or anywhere in between, come join us! Swing by *Gresso's* for the **Columbus Improv Comedy Meetup** for some fun and games! The idea behind improv is to create entire scenes from scratch based on a suggestion from the audience. This can be done in game form, like *Whose Line Is It Anyway*, *ComedySportz*, or *Wild 'n Out*; it could also be done to tell stories, like *Middleditch and Schwartz*. Our meetup, which is central Ohio's longest running (and free!) weekly comedy event, brings the games (and occasionally different forms) for you to play in a safe, supportive, and compassionate environment. Not only is it a lot of fun, but you get to work on thinking faster on your feet, plus it's an excellent way to meet new people and make friendships that'll last a lifetime! Ask yourself if you want to join the **Columbus Improv Comedy Meetup**, and say "Yes, And" that you'll have fun!

PLEASE NOTE!!! This event will be In-Person for our very 1st Improving collab! If you know the [Columbus Unity group](https://www.meetup.com/columbus-unity-user-group/) location, we'll be at the same place. This is our 1st event and are doing a soft launch with limited attendance. 1st come 1st serve. If you want to be there and we fill up, please email me at [info@thecogg.com](mailto:info@thecogg.com) and I'll be in touch. All street parking is free on Sundays but you can also pay to park in any of the local garages. See image of [parking map here](https://drive.google.com/file/d/1Mr9_LFIggbs-0_Zd3AJTGNqEhgMf2TzQ/view?usp=sharing). \-\-\- On the last Sunday of the month, we're having our usual end-of-the-month social gathering with our GameDev Meetup meeting. There will be announcements and presentations followed by some social networking Let's continue the conversations with good vibes and friends. All are welcomed from all ages and backgrounds to this public event. If we can, we'll be streaming or uploading the video later via our COGG YouTube channel here: [https://www.youtube.com/@TheCOGG/streams](https://www.youtube.com/@TheCOGG/streams) (Also please do subscribe if you have not done so!) No game development experience required! If you are interested in doing a 20 minute game development related presentation, please fill out our form online here: [https://goo.gl/forms/lVdTJZiNJewlPJuj1](https://goo.gl/forms/lVdTJZiNJewlPJuj1) Or e-mail us at info@thecogg.com with the following: Your Name, Company/Affiliation, Name of Your Game/Topic, Description, Tech Needs, and Your Contact. Be sure to check out our Discord for real time news updates: [https://discord.gg/NrBhuNQ](https://discord.gg/NrBhuNQ)

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability. This session will be at the Worthington Park Library in the Olentangy Meeting Room.

Come attend a free in-person seminar where you will find out why you: -Feel isolated -Can't express yourself openly -Get nervous or anxious in front of people -Run out of things to say or feel tongue-tied -Feel introverted -Don't feel comfortable in any social setting -Can't make more friends -Are shy and miss opportunities to connect in a meaningful way And we cover what you can do about any one, some or all of the above. This seminar is the weapon against loneliness, isolation and boredom, come join us! COME TO THIS SEMINAR AND LEARN THE SECRETS TODAY This seminar is brought to you by the Dianetics & Scientology Life Improvement Center. 1266 Dublin Road, Columbus, Ohio 43215

Come join CORGSCON the Columbus, Ohio retro gaming expo at the Bricker Building – Ohio Expo Center June 6th-7th Saturday: 11am-6pm Saturday After Party: 6PM – 10PM Sunday: 11am-4pm PLEASE NOTE: RSVP for this event does NOT give you access to the event. Please buy tickets for the event on the website here or onsite at the event: [https://www.corgscon.com/tickets/](https://www.corgscon.com/tickets/) We'll have COGG game developers there showcasing their games alongside the [GDEX game expo](https://www.thegdex.com/) also happening later this year. Find out more here: [https://www.corgscon.com/](https://www.corgscon.com/)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)