Pudding

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

Let’s get together at the Crowne Plaza and talk deals, creative finance, problem solving, whatever you want! Hubert Bruce Hosts, COREE members share ideas and resources. Open to the public!

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Join us again this Saturday for drinks and sweets at this delicious Vegan co-op bakery. Mingle with likeminded Columbus Vegans. We will aim to sit outside after purchasing items and hopefully taking in cooperative weather. Special note on parking: Please try to park along Acton, Richards and/or Chatham streets so as to free up the lot at the back of the building for pick-up orders. Thank you. 😊 Patty Cake offers everything from cupcakes, cookies, cakes, muffins, whoopie pies, as well as gluten free goodies. They also have coffee, oat milk and cold brew

Join us for pizza and conversation at Vick’s Gourmet Pizza! 🍕 Good slices, good stories, and plenty of laughs around the table. Come hungry, bring your best conversation, and let’s enjoy a relaxed evening with great company. Extra cheese and extra chatter encouraged! 😄

Here's a blurb from Bitty & Beau's website about their mission: "Bitty & Beau’s Coffee is a human rights movement disguised as a coffee shop, where people with intellectual & developmental disabilities are valued in the workplace. It’s a place where diversity isn’t just appreciated, it’s celebrated. Bitty & Beau’s Coffee proudly employs 450+ individuals with disabilities nationwide." They sell a lot of merch, as well as teas/coffees/pastries. For teas, they have regular tea, matcha lattes, and chai lattes. https://www.bittyandbeauscoffee.com/menu/ Here's their Columbus location info: https://www.bittyandbeauscoffee.com/location/columbus/

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

Join us for a tour of Brothers Drake Meadery in Grandview, hosted by the owner Oron Benary. He will explain the mead-making process and offer us generous samples of their fine meads. Mead is basically wine that is made from honey instead of grapes. There are many different flavors that range from dry, semi-dry, semi-sweet, to sweet. They are best known for their Apple Pie Mead. Oron has offered us a special price of 5.00 each person for the tour and tasting, which is normally 25.00 per person. I've taken the tour several times, and it's always enlightening and fun. Rebecca will bring a tea that will pair well with the mead for a tea tasting afterwards. Park anywhere around the building. Please avoid parking in front of the houses in the neighborhood behind the Meadery. Please keep your RSVP current. Knowing how many will attend will help Brothers Drake plan accordingly to accommodate us.

Dinner and dancing

Join us for lunch at Cooper’s Hawk in Easton. If the weather is nice, we’ll enjoy lunch on their gorgeous patio!

**Let’s have lunch and have some extra fun! Bring your favorite game! 🥳**

Let’s get together for a relaxed Saturday brunch! This will be the very first event for our group. Whether you’re looking to meet new friends, get out more, or just enjoy good conversation over brunch, this is the perfect place to start. We’ll be meeting at The Goat Gahanna for great food, drinks, and a welcoming, no-pressure atmosphere.