Reporting

**Doing KPIs Right: a KEY to Analytics (and AI!) Impact!** On the one hand, KPIs are such a Business 101 concept that it may seem a little silly to dedicate an entire session to the topic. On the other hand, KPIs get handled so poorly so often that a case could be made that this meetup could just be one of the most impactful sessions of the entire year! We’re starting off the year at a new location: [COhatch Upper Arlington](https://www.cohatch.com/locations/columbus/upper-arlington/) but with a familiar speaker, Tim Wilson! We’ll be back at Rev1 in February, when the speaker will presumably not be Tim. Tim will make the case that effectively measuring performance of projects, campaigns, and initiatives (and even meetups!) should be a foundation for any data analytics program. Topics covered will include: the “two magic questions” of performance measurement, how to help business partners distinguish between outcomes and outputs, and effective tactics for collaboratively establishing KPI targets. He will also stick his neck out by demonstrating some of these techniques in real-time by measuring whether his talk lives up to the promise of this description! All CBUSDAW events are free thanks to our 2026 Sponsors: Clarivoy, Conductrics, What Box Consulting Group, and Piwik PRO. Check out [cbusdaw.com](https://cbusdaw.com) for more information.

Let's have lunch at Uptown Westerville's newest restaurant. Ampersand is owned by the same couple who owns Asterisk. They are known for ramen, rice bowls, teriyaki and small plates.

SQL Server 2025 delivers a major round of improvements across performance, security, manageability, and hybrid connectivity, and this session gives you a practical, no‑nonsense tour of what matters most. We’ll cover enhancements to the core engine, query processing, storage, and availability that benefit DBAs and developers regardless of where SQL Server runs. You’ll see how SQL Server 2025 aligns with Azure SQL’s roadmap while still supporting strong on‑premises and VM‑based deployments. We’ll highlight new management, monitoring, and troubleshooting capabilities designed to simplify operations and reduce firefighting. AI‑powered features exist in this release, but the focus here is on the foundational improvements you can use immediately. Whether you’re modernizing, maintaining, or planning your next upgrade cycle, this session will help you understand what’s new and how to prepare your environment and your team.

We will do around 3.5 miles on the paved trail. Toni will be leading at the front - around 16 minute mile - and I’ll be bringing up the rear closer to a 19 minute mile (or as appropriate). No one left behind. Optional lunch at Paddock Pub.

Let’s meet for dinner at the Rossi, In the short north. The plan is to have dinner and then head over to Good Night John Boy around 9 pm for drinks and dancing. Please only RSVP if you are having dinner so that I have a head count for the restaurant. If you want to only join us for John Night John Boy, you don’t have to RSVP, you can write a comment under the event. This is the menu for the restaurant: https://rossikitchenandbar.com/dinner