Security Metrics

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. So please RSVP for a head count!

Mental Health, how do you understand it? How can you improve it? How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went? Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence? Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp. This group is hosted by the Dianetics and Scientology Life Improvement Center of Central Ohio.

Unshackled will be one of the largest The Prisoners wines tasting in the nation this Thursday, hosted by Stuart, in my absence. The Prisoner Wines have several dozen white and red blended wines using unusual combinations that are very different than traditional blends from Bordeaux or The Rhone regions. ***The Prisoner Red Blend*** is comprised of Zinfandel, Cabernet Sauvignon Petit Sirah, Syrah, Merlot, and Malbec. ***Saldo***, in the $30 range, has Petite Sirah, Grenache, Syrah, Mataro, Verdelho, and Cabernet Sauvignon. ***The Prisoner Chardonnay*** has, Chardonnay, Viognier and Gewürztraminer. You get the idea: no traditional limits in blending grapes. I will get a table for people to gather. It will be crowded, so be patient with this very popular. Feel free to bring your own food as it is welcomed at this local gem or order from the newly opened Worthington Inn, or local favorites such as Dewey's, Everest, Jet, Worthington Tavern and The Whitney. Each person pays their tasting fee, typically $15, and gets their wine glass, then approximately five pours of the wines being served. **Parking is tough**. Try the second lot behind House Wine accessed by the land by the back parking lot or the municipal lot one block north of House Wine. **Waiver and Liability and Attendance Policy.** Participation by you and your guests means you agree to the Waiver of Liability and Attendance Policies on our Group Page. People who have two more or Attendance policy violations are subject to removal from the group.

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/