Small Business Marketing Strategy

Dear Data Enthusiasts, Join us again on **29th of May** at **A1** to learn about the psychological implications on employees when transforming the data landscape of an organization. In addition, we will finally have a talk about the open source framework Metaxy and how it can help to cut costs of multimodal AI pipelines. A big thanks goes to our co-organizers from the A1 Telekom and our sponsor Cloudera! **A Psychological Autopsy of a Data Transformation** *Dávid Farkas* Five years ago, a small European university decided to build and implement a data strategy from scratch. Greenfield in the truest sense: data governance was an unheard term and in practice it meant local Excel files duplicated across inboxes; "the database" usually referred to whichever spreadsheet someone had emailed most recently. Over four years, we designed and rolled out new systems, established governance structures, hired a team, and delivered real wins. We also watched a significant portion of the work get undone in months once leadership changed. This talk is a psychological autopsy of that transformation — what was planned, what worked, what quietly collapsed, and why. Universities are an unusually honest laboratory for studying data initiatives: decentralized power, competing stakeholder logics, weak formal hierarchies, and ambiguous success metrics make every human dysfunction that exists in corporate environments more visible. Drawing on behavioural science and nearly five years leading this initiative, I'll walk through the recurring failure patterns I see across data and AI projects more broadly — algorithm aversion, NIH syndrome, the gap between executive sponsorship and operational ownership, and the under-recognised role of organisational identity in determining which systems survive a leadership change. The argument is not that technology doesn't matter — it's that the human substrate determines whether any of it sticks. Borrowing Kranzberg: technology is never neutral, and neither are the people implementing it. **Dávid Farkas** is a research psychologist (PhD) and data scientist based in Budapest. He co-founded Principle Zero, which helps companies, NGOs, and researchers take on complex challenges in data strategy, digital and AI transformation, research, product development, and science communication. We bring behavioural science to problems most consultancies treat as purely technical, focusing on the human and organisational factors that determine whether ambitious projects survive contact with reality. Previously he led data science and digitalisation at MOME Budapest, with earlier industry experience applying machine learning. **Optimizing Multimodal AI Pipelines with Metaxy** *Georg Heiler, Hernan Picatto* The AI era has caused a fundamental shift in computing, moving us toward complex multimodal pipelines. However, these new systems are often incredibly wasteful. Right now, small changes to an input can trigger massive recomputations across very expensive processing steps. In this talk, we will explore Metaxy, an open source Python framework built to solve this exact problem. Metaxy provides sample level metadata versioning and acts as the universal glue for incremental data pipelines. We will discuss how its field level provenance allows your pipeline to only recompute what actually changed. If you update an audio file, for example, Metaxy knows to skip downstream face recognition steps that only rely on video. Whether you are a startup stretching your compute budget, an enterprise scaling ML infrastructure, or a researcher in academia, you will learn how to use Metaxy to iterate faster, cut cloud costs, and build highly efficient AI workflows. **Georg Heiler** is a co-founder @Jubust and a Senior data expert at Magenta as well as a ML-ops engineer at ASCII. He is solving challenges with data. His interests include geospatial graphs and time series. Georg transitions the data platform of Magenta to the cloud and is handling large scale multi-modal ML-ops challenges at ASCII. **Hernan Picatto** is a Computer Science PhD candidate at the Vienna University of Technology researching firm-level supply chains and corporate networks using NLP and Common Crawl data. Formerly an engineer at JPMorgan Chase and ZhiZhouKeji, he holds an MA from UCSD. His broad interests span big data, visualization, and time series causality. 🎤🎤 Open Mic We are going to open up the stage after the talks for community announcements. If you'd like to announce something, [open this slide deck](https://docs.google.com/presentation/d/1yvFI_Lm7KjgletICOQ1hLW1hHKmCIPA1OWQF2EeZieo/edit?usp=sharing), make sure you are signed in with a google account, and click "View Only" -> "Request Edit Access". Explain in the text box what you want to announce, and we'll give you edit access to the slide deck. 🎤🎤 We’ll have some food and drinks after the event. Please note that during the event, photos might be made and later posted on VDSG's social media page. Please notify us if you do not agree. Attention attendees with food allergies. Please be aware that the food and drinks provided may contain or come into contact with common allergens, such as dairy, eggs, wheat, soybeans, tree nuts, peanuts, fish, shellfish, or wheat. Best, The Organizer Team

Please read everything 🙏 Hello and welcome to our event 🙂 This meeting is part of regular meetings organized by (Board-games-in-Vienna) every Tuesday and Friday at 06:00 PM Let's set a few points first: ● The language of this meeting is English! ● Please come on time otherwise you have to wait ! ● Call this number if you can't find us: +436767401074 (also WhatsApp) The event: 🎲 If you're a fan of playing modern board games that takes about 60-90 minutes, this meeting is for you 🙂 **We also play shorter games sometimes.** Examples for what kind of games we play : Brass Birmingham, Terraforming Mars, Age of Innovation, Architects of the West Kingdom, Forest Shuffle, Orloj, and many other new games. All the mentioned games are just examples, and we're not necessarily going to play the exact games. The system: 📒 You can join us to play a game with someone, or/and you're also welcome to bring and explain your games to the others. Feel free to ask for any game available in our collection (the link below) we will provide it for you and help with the rules based on availability https://boardgamegeek.com/collection/user/Aymantaha?own=1&subtype=boardgame&ff=1 The location: 📍 Simmeringer Hauptstrass 36/Siege 15/ 1110 Wien **(Zippererstrasse U3)** Find us on google maps: https://maps.app.goo.gl/ptMbnWweFVPd8saZ7 We will be playing in the common room at my building (a room with many tables and good lighting), so feel free to bring any drinks or snacks for yourself. The cost: 💰 **A contribution of €1 per player** will be collected to cover the room cost and maintenance for the event. Please only sign up if you attend to come and play.

## Editorial Boudoir Lighting Session **Limited to 3 Photographers** An intimate, structured boudoir session focused on controlled lighting, refined posing, and intentional composition. This is not an open group shoot. The atmosphere will be calm, directed, and professional. We will work with: • 1 professional model • 2 curated lighting setups • Guided posing and direction • Structured shooting rotations • Time for questions and breakdowns The focus is on building strong portfolio material while understanding how to shape light and mood in an editorial boudoir environment. Spots are strictly limited to three participants to ensure quality, space, and creative control. Investment: €225 Duration: approx. 2–2.5 hours If you value structure over chaos and intention over randomness, this session is for you.

## [GET TICKETS HERE!!!](https://www.universe.com/events/vienna-s-greatest-comedy-show-smart-funny-unfiltered-thecomedypub-tickets-Q4XD07?ref=MeetUp) Vienna’s Greatest Comedy Show: smart, cheeky English stand-up every Friday at The Comedy Pub Vienna. New comedians & fresh jokes weekly! ### **The Smartest, Funniest, and Most Unpredictable English Comedy Night in Vienna** ## 😂 Laugh Smart. Laugh Loud. Laugh in English. Welcome to **Vienna’s Greatest Comedy Show** – the city’s boldest, funniest, and most delightfully unpredictable English stand-up comedy night! Every Friday, **The Comedy Pub Vienna** transforms into a playground of laughter where comedians from around the world take the stage with fresh jokes, wild stories, and zero shame. This isn’t just a comedy night – it’s a **weekly showcase of chaos and brilliance**, blending international energy with Vienna’s sharp wit. ## 🎭 About the Show No two shows are the same.Each week, a brand-new lineup of English-speaking comedians takes over the stage — from local legends to international headliners and up-and-coming wildcards. Expect clever punchlines, fearless crowd work, and the kind of jokes you’ll still be laughing about the next day. ✅ Smart humor & sharp wit✅ Fresh comedians every week✅ A mix of chaos, charm, and culture✅ 100% English, 100% hilarious ## 🎙️ Who’s Performing? You’ll see Vienna’s best comedians alongside guests from across Europe, the UK, and beyond.Some are smooth, some are savage, and some are just beautifully unhinged.All of them have one goal: **to make you laugh till your face hurts.** ## 📍 The Venue: The Comedy Pub Vienna 📍 **Kettenbrückengasse 7, 1050 Vienna** The Comedy Pub is **Vienna’s home for stand-up comedy** — a cozy international club with great drinks, an intimate stage, and a crowd that loves to laugh. 🍻 A real pub with great vibes🎭 A stage where anything can happen🌍 A mix of locals, expats, and travelers Whether it’s your first time in Vienna or your 50th Friday night out, this is where the laughter lives. ## 📅 Event Details 📆 Every Friday 📍 The Comedy Pub, Kettenbrückengasse 7, 1050 Vienna 🗣️ Language: English ## 🎟️ Why You Should Come Because this isn’t just another comedy night —it’s **Vienna’s Greatest Comedy Show**. Smart, cheeky, and completely unfiltered.New comedians every week.New jokes every time.Same mission: **make Vienna laugh.** Vienna’s Greatest Comedy Show: smart, cheeky English stand-up every Friday at The Comedy Pub Vienna. New comedians & fresh jokes weekly! #ViennasGreatestComedyShow #ComedyVienna #StandUpVienna #EnglishComedyVienna #TheComedyPub #ViennaEvents #ViennaLaughs #ViennaNightlife #LiveComedyVienna #ExpatsInVienna #FunnyVienna #ComedyClubVienna #ViennaThingsToDo #InternationalComedy #FridayNightVienna #StandupShowVienna

Yes, you read that right. **Get a glass of Prosecco for free** as a welcome drink by simply **signing up for this event** and showing up. This is a special offer, exclusive to this meetup event! There are also amazing offers on Tapas plates for meetups as well! Not to mention special drink and shot prices! This is a **free** event. They have both Indoor and Outdoor seating. Suitable for all weathers. Friday evenings after work are all about meeting old and new friends. Have a meal and a few drinks before the real weekend fun begins. So come join us at this cozy bar for a lovely evening! All languages and cultures are welcome. Looking forward to seeing you all. **ATTENTION:** Please note the restaurant/bar may collect the payment at the time of your order, since there are so many people and sometimes people forget to pay. Please cooperate with them. They try to provide the best service they can for a large group. Kindly please carry cash to make payment and service easier and faster. Please support them with good reviews on Google if you like them. Best, Your Organiser - Rohit

Join us for our regular and casual Friday evening, on playing Padel. We reserve our right to adapt the setup according to the audience level, vibe, health, weather, shape etc SETUP ● 2 courts (2 vs 2), 1 team is rotating or taking a rest court 1: minim 6 players court 2: minim 4 players ● 2 courts - 10-12 people (more players, we make small teams and play shorts, all combination; the hosts have the last word. proposals are welcome) ● The event organisers or experienced player are entitled to send players on the second court ● We are respectfull and warm with each other, our cultural and professional background is diverse. ● New proposals are welcome :). Sometimes we adapt. ● The host toghether with the regular players, can ask new or misbehaved players to step out from the court, in order to maintain the good vibes Price to pay (in cash) (Aprox, for this season, could vary with 1-2 euros) ■ 12 euros for 1h ■ 20 euros for 2h ■ If you need a racket, you can rent it from us for 2 € (if available). Otherwise you can always rent from the venue for 5 €. ■ Cancelation 4-6h, ahead or you pay 12 euros the fee for 1h ● We use the monney to cover the courts rent & subscription for renting, smaller hostings or welcome expenses Important ● New commers, intermediate, out of shape, friendly players are playing on their own risk. If they choose to play with advanced players in a more "competitive" way (hitting the ball in the direction of opponent player is allowed). ● Playing competitive is allowed on the first court ● Playing friendly is our main goal. For this we understand both advanced people, who want to consume their energy, and the social people who play for fun. Please collaborate on the court and don't go to advanced court if you are injured or recovering from illness. ● Please anounce the hosts and/or the players on your court, if you have some injuries or specific conditions. ● We love to play social and all levels. ● Be welcoming with newcomers ● Once you know us (couple of games together), You are welcome to hang out with us, even when you can't play.

Finally Friday and finally rooftop! We will gather at our always beloved location - the DACHBODEN (25hours Hotel) at [Lerchenfelder Str. 1, 1070 ](https://www.google.com/maps/place//data=!4m2!3m1!1s0x476d0793c2fb1b47:0x121797477c8073dd?sa=X&ved=1t:8290&ictx=111)Vienna, very close to the Volkstheater station! 🙌 We are convinced that it will be again a fantastic evening starting with new faces! It’s the perfect opportunity to chat and have a wonderful evening with fellow friends! 💃🕺 **Important**: please pay immediately after you order and Make sure to follow us on Insta [Making Friends in Vienna](https://www.instagram.com/makingfriendsinvienna?igsh=ZndyM3k2enZhcTAw) to stay in the loop on all upcoming events! 📲 Check out our Insta Story where to find us after 7pm on the event's date. Got questions? DM us on Instagram. Can’t wait to see you there! 🎉 One last thing: If you can’t make it, please let us know by signing off at the meet-up: important! 🙏 Enjoy your Friday night, and see you soon! 🥳 Making Friends in Vienna

Come write with us at Cafe Pierre every Sunday at 18:00-20:00! A message from Shut Up & Write: "Shut Up & Write hosts free, in-person and online writing events for writers all over the world. Our goal is to ensure that every writer—regardless of genre or skill level—has access to the resources, community, and accountability that they need to be successful in their personal writing goals." And what this looks like at our event: We chat and give short introductions to what we are working on at 18:00, then start writing at 18:15. Though we try to start on dot, being late isn't a problem—just find a spot and get to work! We write until 20:00 and then discuss how our writing went. From fiction to non-fiction, academic papers to poetry, applications to work-related writing—anything goes! Nothing is needed except for you to bring whatever is need to get stuff done, i.e. laptop, headphones, pen and paper, and so on. Optional socialising may happen before 18:00 and after 20:00, or you may choose to use this time to get some more done! Please do order something from the café (drink, meal, dessert, etc.) so as to keep us in their good graces!

We’re hosting a social picnic! 🌞 **Again… but this time with a twist.** It’s not just about hanging out in the green — we’re also doing a bit of *speed friending*. Bring a blanket, some snacks, drinks, maybe a game or two, and come meet us (and each other) for a relaxed afternoon. This is your chance to: * Mingle with familiar and new faces * Exchange contacts * Enjoy easy, casual conversations * Soak up good vibes and fresh air 🌳 …or just show up and have a good time.

**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacer—pets, friends, family, are welcome. 🗓️ Launched in San Francisco, July 16, 2022 🌍 Now in 35+ cities 📅 Running + Networking events + Community **Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats) You can drop your layers, bags & whatever else at Café Brenner before the run. 📍 Meeting point: 09:55 at Café Brenner (https://share.google/YQ03QVDuYaga5AFRm) – drop your stuff, say hi. 👟 10:00 warm-up starts outside of the building (Superbude) ➡️ Then we head off on the \~5K Prater loop. ☕ Post-run: coffee back at Café Brenner. ❗️🔒 The storage room at Café Brenner will be locked during the run – but please note: Neither Founders Running Club nor Café Brenner does assume any liability. **Stay updated**: Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/) Podcast [http://podcast.foundersrc.com/](http://podcast.foundersrc.com/) LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/) Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC) Website [http://foundersrc.com/](http://foundersrc.com/)

⚠️ **IMPORTANT: You must sign up and buy a ticket here to attend:** [https://groupvibe.com/](https://groupvibe.com/) **Join the Vienna Brunch Club and make new friends!** Each meetup brings together 4–6 people for casual conversations over brunch. We use the Groupvibe platform to facilitate the meetup and ensure everyone’s a good fit. **To attend, you’ll need to complete registration via this link:** [https://groupvibe.com/](https://groupvibe.com/) We’ll share the exact location of the upcoming meetup the night before only if you have bought a ticket or membership plan. **Why this works:** \* Smaller groups make real conversations easier. \* Discover new resturant in your city, together. \* Curated resturant with good food and vibe. \* If you hit it off with your group, there’s plenty of time to hang out afterwards. **Note:** RSVPs on Meetup don’t reflect total attendance. Many attendees register directly via our website. The event on [Meetup.com](http://meetup.com/) is only a placeholder. This meetup is organized by Groupvibe, a small team passionate about helping people form meaningful friendships offline.n

Talk, socialise and meet new people in Pickwick's! What is featured: -Music that is not too loud -A cozy atmosphere -Main focus is socialising and talking -No entrance fee or membership fee (order at least 1 drink for common courtesy) -Food is also available to order -There is no agenda, just come and talk around. Wanna stay only for an hour? Wanna stay until closure at 2 a.m.? All up to you. You can find our whatsapp group via this link: https://chat.whatsapp.com/JnaWvfYv1czBMlzsVEmSDP How to find us? We will be downstairs to the right at Pickwick's! Spontaneous coming is always welcome, but if you are sure you are coming please RSVP together with your + people so we can give an approximate heads up to the owner regarding reservations. We are looking forward to meeting you all.

**[🎫 Grab your tickets now and let's turn this Saturday into a day of laughter and unforgettable memories. See you there!](https://www.universe.com/events/english-stand-up-comedy-open-mic-the-bomb-squad-the-comedy-pub-tickets-4NZHGD?ref=MeetUp)** 🎉 Get ready to embark on a comedic journey like no other at 'The Bomb Squad Comedy Open Mic' with Tito & Jacob, hosted at The Comedy Pub. 🏢 Nestled in the heart of Vienna at Wiedner Hauptstraße 130, The Comedy Pub is more than just a venue; it's a vibrant hub for comedy enthusiasts and performers alike. 🎭 This dedicated comedy club provides the perfect stage for our weekly experiment in hilarity. Led by Tito Perez, known for his sharp wit, and Jacob Liss, one of Vienna's funniest personalities, the show promises the unexpected as comedians test the boundaries of humor with fresh material and daring concepts. It's a platform where comedy experiments flourish, leading to moments of sheer comedic brilliance. 😂 So, if you're seeking an evening filled with unpredictable laughter, where each show is a hilarious adventure waiting to unfold, 'The Bomb Squad' at The Comedy Pub is your destination. Join us every Saturday night from 21:00 to 23:00, and become part of the Vienna comedy community that calls The Comedy Pub home. 🪑 Secure your seats now, invite your friends, and let's make Saturday nights unforgettable, one experiment at a time! **📣 Connect with us on social media for the latest updates:** **[-- Facebook --](https://www.facebook.com/the.comedy.pub/)** **[-- Instagram --](https://www.instagram.com/the.comedy.pub/)** #BombSquadComedy #ComedyExperiments #TheComedyPub #ViennaComedy #SaturdayLaughs #ComedyJourney #UnpredictableHumor #WiednerHauptstraße #ComedyCommunity #ComedyAdventures

**A-B-SEE** is a serious, responsible idea; intended strictly for the strong of heart and anti-dogmatic, open-eyed, and courageously curious cinematic adventure seekers. *Apply only if the description fits.* These events center on uncompromising, taboo-free, film art exploration. *Leave your comfort zone outside.* For **[FilmStory](https://www.meetup.com/filmstory/)** regular members only. * Orientation call prior to first date of participation. * Limited to 10 participants per event.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.