Service Management

✨ ¿Lista para transformar tu mentalidad y crear una versión más feliz y saludable de TI? ✨ Únete a mi taller inspirador donde exploraremos herramientas simples pero poderosas para ayudarte a: 🌱 sentirte más positiva 🌱 reducir el estrés 🌱 crear más alegría y equilibrio en tu vida diaria Ya sea que estés atravesando cambios, te sientas estancada o simplemente quieras “más” de la vida, este taller es para ti 💛 ⚠️ Cupos limitados. ✨ ¡Empieza ahora! Regístrate aquí 👇🏻 https://forms.office.com/r/hqXaBw2akH💰 Early Bird: CHF 45 (hasta el 26 de mayo) 💰 Regular Price: CHF 55 Por favor, compártelo con cualquier persona que pueda necesitarlo o que esté interesada. 💕 \* Taller en inglés\*

Software delivery is changing faster than most organizations can keep up with. Teams are shipping more. Expectations are rising. New capabilities are entering the development workflow at speed. But behind the momentum, many organizations are asking the same questions: * What does this actually change for our teams? * How do we adopt this without losing control? * And what do we need to have in place to make this work? Because one thing is becoming clear: *The gap between teams that adapt and those that don’t, is growing fast.* This event gives you a clear, practical view on what’s happening, what it means for your engineering organization, and what you should be doing next. **Real insights, real trade-offs, and real next steps.** Program and Registration: https://events.xebia.com/microsoft/ai-reshaping-software-delivery-zurich-june-2

**Die Schweiz hat ein Problem mit der LGBTIQ+-Ideologie. Und wir sollten endlich darüber sprechen.** Redner: Michèle Binswanger, Chris Brönimann, Andy Mosetti, Bayan Furutan und Andrea Seaman. **Tickets kaufen:** [https://eventfrog.ch/en/p/politics-community/politics/transideologie-im-fokus-fakten-gefuehle-und-politik-7456756486456223440.html](https://eventfrog.ch/en/p/politics-community/politics/transideologie-im-fokus-fakten-gefuehle-und-politik-7456756486456223440.html) Im Januar hat der Bundesrat einen nationalen Aktionsplan gegen sogenannte «Hate Crimes» gegenüber LGBTIQ-Personen verabschiedet. Darunter fällt zunehmend auch «verbale» Gewalt; ein dehnbarer Begriff, der kritische Meinungsäusserungen schnell unter Verdacht stellt. Gleichzeitig plant das Parlament, Geschlecht und «Geschlechtsidentität» in die Anti-Rassismus-Strafnorm (Art. 261bis) aufzunehmen. Und mit neuen Regulierungen für Kommunikationsplattformen soll ‘ransphobe Hassrede’ im Internet eingeschränkt werden. Was hier entsteht, ist ein politisches Instrument zur Einschränkung legitimer Kritik an einer Ideologie. Der Fall von Emanuel Brünisholz, der 2025 für einen Facebook-Kommentar zehn Tage im Gefängnis verbrachte, zeigt, wie weit diese Entwicklung bereits gegangen ist. Eine Meinungsäusserung, die früher als banal oder streitbar gegolten hätte, wird heute kriminalisiert. Doch nicht nur der Staat treibt diese Entwicklung voran. Auch NGOs liefern dazu ideologisches Material. Organisationen wie die LGBTIQ-Helpline sammeln und klassifizieren Äusserungen als «Hassverbrechen», um jährlich alarmistische Berichte zu veröffentlichen. Das sind Berichte, die regelmässig als Grundlage für weitere Einschränkungen der Meinungsfreiheit dienen. Wenn Worte zu Verbrechen erklärt werden, steht mehr auf dem Spiel als nur eine politische Debatte. Es geht um das Fundament einer offenen Gesellschaft: die Freiheit, Fragen zu stellen, auch unbequeme. Und genau diese Fragen werden dringend gebraucht. Was ist eine Transfrau? Die Antworten darauf bleiben vage und widersprüchlich. Was ist eine Frau? Hier gibt es deutlich klarere biologische und gesellschaftlich akzeptierte Definitionen. Was bedeutet es wirklich, «im falschen Körper geboren» zu sein? Ist Genderdysphorie eine medizinische Krankheit oder ein ideologisch aufgeladenes Konzept? Und schliesslich: Handelt es sich bei der LGBTQ+-Bewegung um eine schützenswerte Minderheit oder zunehmend um eine politische Bewegung mit festen Glaubenssätzen, die sie der gesamten Gesellschaft aufzwingen will, sei es durch Sprachvorgaben, neue Pronomen oder sozialen Druck? Obwohl das Akronym LGBTQ+ auch Schwule und Lesben einschliesst, wächst der Unmut in den eigenen Reihen. Immer mehr homosexuelle Männer und Frauen haben es satt, mit dem «TQ+» in einen Topf geworfen zu werden. Sie sehen in der aktuellen Genderideologie einen Widerspruch zur Idee der Homosexualität selbst. Gerade weil die Genderideologie heute politischen Einfluss hat – Gesetze prägt, Institutionen formt und öffentliche Debatten einschränkt – braucht es offene, ehrliche und furchtlose Diskussionen. Denn eine freie Gesellschaft lebt nicht davon, dass alle derselben Meinung sind. Sie lebt davon, dass wir den gängigen Orthodoxien widersprechen dürfen. Deshalb organisiert das [Bündnis Redefreiheit ](https://www.buendnisredefreiheit.ch)am Dienstag, 2. Juni, eine öffentliche Diskussion zu diesen Fragen. Der Abend ist als offene Diskussion angelegt. Die Referenten werden unterschiedliche Perspektiven vertreten. Das Publikum ist ausdrücklich eingeladen, Fragen zu stellen und Einwände zu formulieren. Ziel ist keine Einigung um jeden Preis, sondern eine präzisere Klärung der Streitpunkte. Wenn am Ende klarer ist, worüber wir sprechen und worüber wir uns nicht einig sind, ist bereits etwas erreicht. Die Redner: **Chris Brönimann** (56) blickt auf drei Jahrzehnte Lebensreise mit Transhintergrund zurück – eine Erfahrung, die seine heutige Perspektive tief prägt. Nachdem er ab Ende der 90er-Jahre als Nadia Brönimann die Öffentlichkeit an seiner Transition teilhaben liess, folgte im Sommer 2024 die Rückkehr zu seiner Identität als Mann. Heute nutzt er diese fundierte Lebenserfahrung, um die oft polarisierte Debatte zu versachlichen und sich kritisch mit aktuellen Entwicklungen auseinanderzusetzen. Sein besonderes Augenmerk gilt dabei dem Schutz von Minderjährigen vor übereilten medizinischen Eingriffen. Er plädiert dezidiert für eine entschleunigte, ergebnisoffene psychotherapeutische Begleitung anstelle von vorschnellen medizinischen Schritten. Als Referent an Schulen und Berater für betroffene Familien vermittelt der in Lachen (SZ) lebende Experte zwischen den Fronten. Er versteht sich als Brückenbauer, dem die langfristige psychische Gesundheit junger Menschen wichtiger ist als ideologische Debatten. **Andy C. Mosetti**, geboren 1970 in Zürich, ist ein engagierter Aktivist in der Gay & Lesbian Community mit weit über 30 Jahren Erfahrung in der Förderung von Gleichberechtigung und Offenheit. Als offen schwul lebender Unternehmer in der Reisebranche bringt er Expertise in Medien, Events und Jugendarbeit ein. **Bayan Furutan** arbeitet tagsüber in der Welt der Finanzen und Buchhaltung. Jedoch widmet er seine Freizeit Debatten, Philosophie, und Literatur. Seit mehreren Jahren beschäftigt er sich privat mit Themen wie Transgenderismus und Redefreiheit, über die er schreibt und recherchiert. Jetzt tritt er zum ersten Mal auf die Bühne: unorthodox und neuartig. Wir erwarten eine spannende Dynamik und wünschen ihm das Beste im Haifischbecken. **Andrea Seaman** ist Geschäftsführer von Bündnis Redefreiheit. Er ist auch Präsident des Debattierclubs Zurich Salon. Er ist Redaktor des deutschen Online-Magazins NovoArgumente und hat als Redaktor für den Schweizer Monat gearbeitet. Er hat einen Master-Abschluss in Philosophie und Geschichte der Universität Freiburg (Schweiz). -- Der Zurich Salon empfiehlt diese Veranstaltung des Bündnisses Redefreiheit im Prinzip und hilft bei der öffentlichen Bekanntmachung des Events via Meetup.

Would you like to practice your German? Then you are invited to join us with your friends to our Tuesday coffee chat at the Coal Mine Bar & Café in Winterthur. Every 1st Tuesday of the month we meet at 10:00, chat until 11:30. There will be a mixture of experienced German speakers and those wanting to improve their German. No need to be shy! Ana is the organiser of the event. If you do not know her, look for the International Club Postcards on the table. Non-members are always invited to attend our events! This is a wonderful opportunity to experience what we have to offer and see if our club is the right fit for you. After joining us for 1 or 2 events, you can decide if you’d like to become a member. We look forward to welcoming you! About Us: The International Club Winterthur aims to connect, support and integrate individuals and families who have an international connection or interest. We are a non-political, not-for-profit, English-speaking association, actively fostering friendships and networks in Winterthur and its greater area. Follow us on MeetUp for our upcoming events: https://www.meetup.com/the-international-club-winterthur/ Disclaimer: Please note that the International Club Winterthur is not responsible for any injuries or damages that may occur during the event. Additionally, photos may be taken at the event and shared on the club's social media platforms.

️ **This Meeting’s Theme: “Freedom”** Freedom is what Toastmasters is all about! It's the freedom to finally find your true voice , to break free from the cocoon of stage fright , and to share your authentic ideas with passion and power . So, come ready to speak your truth, liberate your message, and discover the incredible joy of fearless expression! \*\*\* You can **pay directly via Meetup**! For this meeting, we’re collecting **CHF 37**, which also includes a delicious dinner prepared by the restaurant. That’s dinner *and* personal growth in one go—what a deal! ️✨ Per default, you're in for the vegetarian option. If you want meat, let us know via PM before Sunday! \*\*\* \*\* Practice public speaking, sharpen your communication, and grow your leadership skills\*\* Ever wanted to feel more confident speaking in front of others? Or perhaps become a better communicator and leader? Toastmasters is the perfect place to challenge yourself in a warm, supportive, and safe environment. Here, you can practice, learn, grow, mentor, and share—while having a laugh or two along the way. With over **16,600 clubs worldwide**, Toastmasters helps people reach their full potential as confident speakers and inspiring leaders. \*\*\* \*\* Welcome to Zuriberg Toastmasters Club\*\* We usually meet on the **1st, 3rd, and 4th Tuesday** of each month in the beautiful **Zunftsaal** at *Restaurant Weisser Wind* in Zurich. (We’ll always notify you if there's a change in venue.) \*\*\* **️ What to expect at a meeting** Each meeting is hosted by the **Toastmaster of the evening**, who welcomes guests and introduces the *Word of the Day*. Then, we move into the main event: **️ Prepared Speeches** – 3–4 speeches, each 5–7 minutes long **️ Dinner Break** – Enjoy a delicious meal together \*\* Speech Evaluations\*\* – Supportive and constructive feedback \*\* Table Topics\*\* – Fun impromptu speaking, open to guests too! \*\* Meeting Evaluation\*\* – A general overview and suggestions for improvement **️ Guest Feedback & Closing** – Share your thoughts and wrap up the evening \*\* After-Hours Conversations\*\* – Stick around for drinks and good chats \*\*\* **❓ FAQs** **Do I have to speak at my first meeting?** Nope! You’re welcome to just observe. If you feel comfortable, you can introduce yourself and maybe even try Table Topics. Totally optional! **Is there a teacher or instructor?** There’s no formal instructor. The club is run by elected members, and learning happens through practice and peer feedback. You’ll receive a speaking guidebook and can also request a mentor. **Do I have to pay for the dinner?** Yes, the CHF 37 fee covers dinner and the venue. Soft drinks are not included and cost approx. CHF 6. **How many people attend?** Usually between **20–30 people**, a mix of members and guests. Meetup RSVPs mostly reflect guest numbers. **What is Toastmasters International?** A nonprofit founded in 1924 with **16,400+ clubs** in **141 countries**, Toastmasters helps people become better speakers, communicators, and leaders. **Can anyone join?** Yes! Anyone **18 or older** is welcome to become a member. **What is the refund policy?** Unfortunately, we cannot offer refunds for cancellations. But we know that life can get in the way, so guests cancelling two or more days prior to the event are welcome to reach out via private message and we can coordinate a visit at a later date without further charges. \*\*\* We look forward to seeing you—whether it’s your first word or your first speech. Come for the skills, stay for the stories!

Let's get together for the next TechTalkThursday to learn new things and share experiences! 17:45 Door opening 18:00 **Intro** – Thomas Hug, CEO & Founder of Nine 18:05 **The Shift From "Hack In" to "Log In": How Overprivileged Non-Human Identities Became the Modern Attack Path** – Jan Brons (Co-Founder & Cyber Security Expert at Kleeo GmbH) 18:30 **How To Navigate Complex Systems Using a Non-Software Toolkit** – Florian Sommerfeldt (Quality Expert at House of Test Switzerland) 19:00 **Zero to SELECT: Providing Databases in 10 Seconds** – Daniel Wilhelm (Senior Engineer Managed Services at Nine) 19:30 Snacks & Drinks Have we aroused your interest? Then please register! We look forward to meeting you! You can also watch this event's livestream on YouTube: https://www.youtube.com/watch?v=HgsaBKivvXk

Let’s do something different from the usual meetup format. We’ll start with a scenic \~1.5h hike from Uetliberg to Felsenegg, with rotating discussion pairs and small groups along the trail. Every 20 minutes, we switch conversation partners and dive into a new topic around product thinking, leadership, team dynamics, facilitation, delivery, career growth, or whatever challenges are currently on your mind. The goal is simple: * meet interesting people * exchange practical experience * enjoy Zürich nature instead of another conference room. We’ll finish with a relaxed group dinner at Restaurant Felsenegg overlooking the lake and city. Start: 17:45 at Uetliberg station Route: Uetliberg → Felsenegg Hiking level: Easy/moderate Hiking time: \~1.5h Dinner afterward at Felsenegg Easy return via cable car + train Bring comfortable shoes, curiosity, and a topic you’d love to discuss. Four-legged networking companions welcome too.

Two very different, complementary topics for our June evening. One on the small, everyday habits that make teams actually collaborate. The other on how a platform and a cultural movement transformed IT in the public sector. Here's what's planned for the evening: 17:30 - 18:00 - Arrival and first drinks 18:00 - 18:45 - Micro Habits for better Teamwork by Dr. Denniz Dönmez 18:45 - 19:30 - From DevOps to Digital Sovereignty: How a Movement Became a Platform by Syrian Hadad 19:30 - 20:30 - Networking, Open Space & More drinks\* **Micro Habits for better Teamwork** Great teamwork is like solving a puzzle, and not like playing poker, it's not about playing against each other, but rather achieving real collaboration. Micro Habits are psychological hacks that create big results in teams. Micro Habits for Better Teamwork span seven behavioral domains, such as taking responsibility, creating psychological safety, and testing our assumptions. Each provides concrete, small, actionable behaviors that lead to major improvements in collaboration. This talk presents practical, everyday tools based on real-world experience that can be applied immediately to make teamwork easier and more effective, without lengthy coaching programs or complex team-development processes. With Micro Habits, teams unlock their full potential step by step. **Dr. Denniz Dönmez** Scientific agilist and co-creator of Micro Habits for better Teamwork. 15 years experience leading teams and consulting market leaders with a background and PhD in agile methods. **From DevOps to Digital Sovereignty: How a Movement Became a Platform** IT in the public sector is anything but simple: long-established landscapes, strict regulatory requirements, complex processes, and often more than 500 business applications that must be operated reliably. For a long time, this meant ordering individual servers, databases, DNS entries, firewall rules, and storage, then assembling everything manually. Every application was unique. Pets instead of cattle. This talk tells the story of how the DevOps idea took hold in exactly this environment — first as a cultural movement, and later as a concrete operating and architectural model. Step by step, individual infrastructure evolved into a platform, manual work into automation, and isolated solutions into standardization. The result: the Aargau Cloud Platform and a dedicated platform engineering team. In an environment shaped by legacy systems, federal structures, and long lifecycle expectations, platform thinking becomes the foundation for digital sovereignty: maintaining control, reducing dependencies, and still staying innovative — without simply handing everything over to others. **Syrian Hadad** Syrian Hadad is a CTO and long-standing technology and platform leader in the public sector. Among other achievements, he built the Aargau Cloud Platform and helped establish DevOps, cloud, and architecture topics strategically within the organization. Together with the IT organization of the Canton of Aargau, he won the 2023 Digital Economy Award (Digital Excellence) for the consistent transformation toward platforms, cloud-native technologies, and modern governance. Many thanks to our **sponsors**: * Catering Sponsor: **DevOpsDays Zürich** https://www.devopsdays.ch/ * Location Sponsor: **Digicomp** https://www.digicomp.ch/ \* contact us min. 3 days prior to the event if you prefer a vegan option.

You know those spontaneous chats with a colleague by the water cooler or with an acquaintance you bumped into in town, where strangers gather around a random topic — and somehow, something sticks? A thought, a story, a spark that gets you wondering, reflecting, and feeling a little more alive? ✨ That’s the spirit of our monthly coffee gathering, **A Cup of Serendipity** — a reminder that connection can’t be scripted, only sparked with good company and good chemistry 🪄. **Join us for a morning of spontaneous conversation and connection!** There’s no topic, no script — just space for ideas and stories to flow freely, shaped by whoever’s present. The only thing planned is the time and place. The rest is up to us, where the conversation takes us. To keep the circle casual and intimate — a space where everyone can speak and listen — we’re limiting the number of participants. So please RSVP early to secure your spot!

‼️ **IMPORTANT:** Meetup RSVPs don't count. Registration is on Luma only — **grab your spot here:** [https://luma.com/99z48ev4](https://luma.com/99z48ev4) What does it actually take to build with AI right now? 🎯 Three practitioners. A panel. Drinks after. We're back on the 4th of June at the Zalando Office in Prime Tower for an evening of high-signal talks from people who are shipping with AI — not theorizing. **On stage:** * **Ania Szostek** — Product Lead, Zalando - *Building AI-First, Not AI-Added: Lessons from Zalando Assistant* * **Cinzia Bonetta** — Founder & CEO, MaiQ *Vibe Coding Makes You Faster. But How Do You Ensure Quality?* * **Oliver Förg** — Product Owner AI Solutions Digital Commerce, Migros - *Building Chatbots in Minutes: How Migros Made GenAI Fast, Secure and Enterprise‑Ready* **Then: a panel.** The three speakers, three moderators and your questions. The conversations that usually happen in the hallway — but on stage. **Afterwards: apéro.** Drinks, snacks, and the people you actually came to meet. *** **Who shows up at GenAI 360:** product people, business strategists, decision-makers, engineers, founders, researchers, and the AI-curious from across Zurich. If you want to know what's working before it shows up on LinkedIn, this is the place to be. 😉 📍 **Location:** Zalando Office, Zurich **📆 Date:** Thursday, 4th of June 2026 🕕 **Time:** 18:00–21:00 🎟️ **Capacity is limited** — Meetup RSVPs won't get you in - register on Luma to **get your spot:** [https://luma.com/99z48ev4](https://luma.com/99z48ev4)

**Registration:** Register on the Elevate Tech website to attend: https://www.elevate-tech.ch/event-details-registration/women-in-ai-from-ideation-to-driving-responsible-impact-hosted-by-six **Time and Location:** 04\. Juni 2026\, 17:30 – 21:00 SIX Convention Point, Pfingstweidstrasse 110, 8005 Zürich, Switzerland **About the event:** Join us for an inspiring evening of innovation and empowerment! The event is themed around how to turn AI ideas into real, sustainable, and governed value. It aims to guide the audience through the lifecycle of an AI solution, from the moment an idea emerges to ensuring it remains valuable, reliable, and well-governed in production. Discover how **AI is transforming industries**, as leading women in the field share their expertise and insights. Listen to engaging talks on scaling machine learning and AI-powered data access in an event that will showcase the **women driving change** in the world of AI and data science. In addition to the main event, we will host **speed-mentoring sessions** featuring senior leaders from SIX and UBS, as well as the event speakers. If you'd like to participate in these sessions, please get a mentoring session ticket as well as your event ticket. This event is a collaboration between Elevate Tech and SIX. **Agenda:** * 16:00 – 17:00 Mentoring Sessions with SIX and UBS Senior Leaders * 17:30 Opening (Julinda Gllavata) * 17:35 Welcome to SIX & Introduction to Elevate Tech * 17:40 **Jenny Chang,** Head Innovation Hub, SIX Financial Information. *From Idea to Value: Building the Right AI Solution* * 18:00 **Julinda Gllavata,** UBS: *AI in Production: Monitoring and Sustaining Value* * 18:20 **Dr. Rehana Harasgama**, Attorney-at-Law, Partner at Kellerhals Carrard. *The Architecture of Trust: Governance Frameworks for Responsible AI.* * 18:40 Q&A for everyone * 19:00 Networking Apéro Don’t miss the chance to connect and network! Registration for this event is free, with an optional donation to Elevate Tech. Register on the Elevate Tech website to attend: https://www.elevate-tech.ch/event-details-registration/women-in-ai-from-ideation-to-driving-responsible-impact-hosted-by-six Follow us on LinkedIn to receive event information early! https://www.linkedin.com/company/elevate-tech-ch

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

You're invited to Indiana D365 User Group Meeting Wed Jun 10, 2026 2-4 PM Agenda (sessions may change time slots before the meeting.) 2 Welcome 2:10 Stratgies for successful testing - Carla Teasdale from Wilmuth Solutions 2:50 Building Power Apps in an AI world using Claude Code demo - Natalie Roberts from Leaf Software Solutions 3:30 Everything you need to know about Quality in BC - Derek Bohman, BC Consultant 4:00 Closing Notes 4:10-5 Networking Social at Upland Brewing at Clay Terrace (walk over) Link Information to join remotely below [https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7](https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7d) Tap on the link or paste it in a browser to join

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/