service organization

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~20 per person. Soft drink refills are 1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can sometimes fill esrly. There is additional parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates listed for this series are about 95% reliable. We are finalizing our 2026 schedule, so minor adjustments are still underway. 2. Each class in this series has an attendance fee, on a first-come, first-served basis. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. **Introduction:** **The breakdown of the six-class series is as follows:** **Class 1: TBD** **Class 2: TBD** **Class 3: TBD** **Class 4: TBD** **Class 5: TBD** **Class 6: TBD**

You're invited to Indiana D365 User Group Meeting Wed Jun 10, 2026 2-4 PM Agenda (sessions may change time slots before the meeting.) 2 Welcome 2:10 Stratgies for successful testing - Carla Teasdale from Wilmuth Solutions 2:50 Building Power Apps in an AI world using Claude Code demo - Natalie Roberts from Leaf Software Solutions 3:30 Everything you need to know about Quality in BC - Derek Bohman, BC Consultant 4:00 Closing Notes 4:10-5 Networking Social at Upland Brewing at Clay Terrace (walk over) Link Information to join remotely below [https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7](https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7d) Tap on the link or paste it in a browser to join

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

WQC has weekly Thursday night social nights at the Westerville Java Central. Come and grab a coffee and connect with the community: low stakes, chill environment, and tasty drinks. No registration is required; come as you are.

Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel. Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger. Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life. Please visit our Official Church Website (http://raysoflightchurch.com) for more information.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors! Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events. Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather. **Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community. ### What to Expect * Casual networking and conversation * A welcoming and inclusive atmosphere * Time to connect with fellow Agile professionals and community members * An enjoyable outdoor walk at a comfortable pace * Family-friendly fun for all ages No presentations. No formal agenda. Just community, connection, and conversation. We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

We are recruiting new group leaders for virtual men's groups! Our primary groups are outdoor movement groups, but we are launching virtual groups for the state of Ohio and beyond and the groups will move outside in the spring, creating room for men's groups, women's groups and coed groups all over the country. Read below to learn about our groups and click the links at the bottom to apply. ### **What is an Outdoor Empowerment Group?** Our Outdoor Movement & Community Empowerment Groups are simple, guided experiences designed to help people reconnect with nature, themselves, and others. We combine some form of movement (hike, walk, run, bike, yoga, workout) and meaningful conversation within a simple community circle to create a space where individuals can support each other while prioritizing mental and physical well-being. Whether you’re seeking stress relief, personal growth, or community, our groups offer everyone a unique and welcoming environment. ## **Why Join?** * **Improve Mental & Physical Well-Being** – Movement, nature, and supportive conversations reduce stress and promote balance. * **Feel Less Alone** – Build genuine connections with like-minded people in a safe, welcoming space. * **Gain Clarity & Perspective** – Step outside daily routines and into a space designed for personal growth and reflection. ## **The Ideal Group Leader** The ideal group leader * Has a born-in passion for mental health, movement, connecting with nature and building community. * Has 5 extra hours per week to dedicate to a meaningful cause for at least one year. Yes, you can leave any organization at any time and we can also ask you to leave, but we are building with legacy in mind and we need people who can commit and be ALL IN on this mission to build with us. * Is independently financially stable with the ability to volunteer with no expectation of pay. This is a deeply beautiful journey of service that all participants commit to at Speak Your Mind. * An ability to manage groups with high emotional intelligence and desire for human connection. * An ability to self-motivate and market/promote their group on Facebook and other social platforms. * Nature informed therapy or clinical therapists/psychologists a plus. ## **Our Impact**  Since launching, we have helped thousands find support, connection, and healing through our Outdoor Movement Groups. 100% of participants surveyed have reported: * A noticeable improvement in mental clarity and emotional well-being. * An increase in social connection and a sense of belonging. * Said they would return again. We believe mental health should be accessible, community-driven, and rooted in nature. Join us and take the first step toward a more connected, grounded, and supported version of yourself. ### **Why Our Groups are Donation-Based** Our Outdoor Movement Groups are made possible through a donation-based model. This approach allows us to keep our events accessible to everyone, regardless of financial circumstances, while also ensuring that we can continue expanding our reach. It’s a great way to pay it forward and support the growth of this beautiful mission! Every contribution helps us: * **Cover Essential Costs** – Donations allow us to pay essential legal, marketing, insurance, and admin costs as well as nourish the important people who run the organization. * **Grow Our Mission** – With your support, we can bring these healing experiences to thousands more people in the future and execute our long term plan to expand across the USA, affecting up to 500,000 people per year. By choosing to contribute, you’re not just leading an event—you’re helping build a mental health movement that supports long-term well-being and connection for all during a severe mental health epidemic. ## **Come Join Us!** We’d love to have you be part of this growing community of people prioritizing their mental health, movement, and connection. 🔹 **Visit Our Website to Learn More:** https://speakyourmind.men/joinusoutside 🔹 **Apply Here to Lead Your Own Group!** – https://form.jotform.com/taketimespeakyourmind/sym-group-leader-application 🔹 **Support the mission**: If you resonate with the mission and want to support, feel free to join a group before applying or donate to help us reach our goals to help more people! You can donate here: https://secure.givelively.org/donate/angels-for-angels/speak-your-mind Please text Mario with any questions: (808) 855-8831

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Interested? Contact Preston Moore k.preston.moore@gmail.com 614-300-5989 ———————————— Engaging in men’s work is the new way to forge friendships while being open-minded to personal growth. Many men experience healthier relationships, personally and professionally, by engaging in this work. Open Men’s Group is a container for men to share vulnerably without receiving judgment or feedback. We believe that emotionally mature, powerful, compassionate, and purpose-driven men will help heal some of society’s deepest wounds. We support the powerful brilliance of men and we are willing to look at, and take full responsibility for, the pain we are also capable of creating – and suffering. We care deeply about men, our families, communities, and the planet. Visit ManKind Project USA to discover more. https://mkpusa.org/

The Unity of Columbus Resource Group for the Homeless is seeking compassionate volunteers who would like to help serve and uplift members of our homeless community. This group is dedicated to sharing kindness, resources, and support with individuals who may be experiencing difficult circumstances. Anyone with a heart for service is welcome to join us as we work together to make a positive difference in the lives of others. Community members are also invited to contribute by bringing helpful items for those in need. Donations of items can be contributed at the meeting and will be distributed to assist members of the homeless community. Please consider joining us and sharing this opportunity with friends, family, or associates who may also wish to help. Learn more about Unity of Columbus at www.unityofcolumbus.org or call (614) 267-4959. Together we can extend compassion, dignity, and support to our community. 💛