Service

Customer identity resolution becomes increasingly complex as organizations scale across multiple systems, regions, and data formats. Traditional rule-based approaches often fail to keep up with data variability, require constant manual tuning, and struggle with real-time processing needs. This session presents a practical approach to building a scalable identity resolution pipeline using AWS services and modern AI techniques. The architecture combines data ingestion through Amazon S3 and AWS Glue, transformation pipelines using Spark on EMR, and machine learning models deployed via SageMaker for entity matching and standardization. Graph-based relationship modeling is implemented using Amazon Neptune to improve resolution accuracy by incorporating household and shared attribute context. We will walk through how machine learning models can be used for name and address normalization, how intelligent blocking strategies improve matching efficiency, and how feedback loops can be introduced to continuously improve accuracy. The session also highlights how serverless components such as AWS Lambda can be used for orchestration and real-time processing. **SPEAKER BIO** Mosaic Syed is a Senior Data Engineering and Cloud Solutions Architect with over 20 years of experience designing and delivering scalable, secure, and high-performance data solutions across global enterprise environments. https://www.linkedin.com/in/mosaic-basha-syed-92300856 **CALL FOR SPEAKERS** Learn more: [https://www.awscolumbus.com/get-involved/](https://www.awscolumbus.com/get-involved/) **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: [https://www.veeam.com/](https://www.veeam.com/) **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

We will have dinner after our drink at the speakeasy. If people want to attend both the speakeasy and dinner please rsvp for both events. This is the menu for dinner: https://www.highbankco.com/westerville

WQC has weekly Thursday night social nights at the Westerville Java Central. Come and grab a coffee and connect with the community: low stakes, chill environment, and tasty drinks. No registration is required; come as you are.

PO Box 21. Is a speakeasy in the basement of Highbanks Distillery in Westerville. Check out the menu: https://www.poboxtwentyone.com/home

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

Let's check out the Maker's Market in German Village, a large outdoor Artisan Market, featuring over 65 Makers, Goods, Art and Delicious Food Trucks! Admission is FREE! [GVMM](https://www.gv-mm.com/) Let's get outside and enjoy the New Spring Season and Warm Weather! We will meet at Stauf's Coffee Roasters in German Village on South 3rd Street at Noon, 12 PM and then take a brisk walk to the Maker's Market, just south of Schiller Park. We can initially get coffee at Stauf's Coffee Roasters, if anyone may want to do so. Parking is widely available at Schiller Park and surrounding side streets. Thanks and hope to see you come out!

**Tickets are on Sale now $22.00 curtainplayers.org** **please list your seat number in comments . Purchase in E .We also will meet for lunch if interested which is posted separately 😊**