Small Business Technology
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Frequently Asked Questions
Yes! Check out small business technology events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the small business technology events taking place this week here. Plan ahead and join exciting meetups throughout the week.
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Small Business Technology Events Today
Join in-person Small Business Technology events happening right now
China Over Lunch: What's the Opportunity, and How Do You Actually Get There?
A relaxed lunch conversation for Dubai people with China somewhere on their mind — business ideas, supply chain, trade fairs, or just genuine curiosity.
Join us for a proper sit-down lunch at **Ming Dynasty** — the restaurant is putting together a tailored menu for the group, which gives us great value and means we can focus on the conversation.
****Price is food included****
Come with questions. Leave with a clearer picture.
**Some of what we might cover:**
* What China looks like for a first-time business visitor
* Trade fairs, factory visits, supplier meetings — what's realistic
* Why the trip is easier to pull off than most people expect
* What a small-group guided trip could look like, and whether that's something you'd want to do
**Who this is for:** Business owners, entrepreneurs, and curious professionals in Dubai who have China somewhere on their radar. No specific deal needed — just genuine interest.
**Format:** Lunch at Ming Dynasty — set menu provided, 2 hours, capped at 20 people
**What to bring:** Nothing. Just show up hungry and curious. (Price already includes food)
Business Networking | Learn Forex for Additional Income | FREE Beginner Meetup
🌟 Tea Talk & Track – A Unique Networking & Training Event
Join us this Sunday from 6:00 PM to 8:00 PM at:
📍 B2C Institute, Dhaguard Business Center, Office No. 301, 3rd Floor, Adidas building, Bank Street, Bur Dubai – Near Burjuman Metro Station (Exit 3)
Event Flow:
🕛 6:00 – 7:00 PM | Business Networking–Build valuable connections and explore new opportunities.
🕛 7:00 – 8:00 PM | Learn Skill for generating Additional Income throgh the Forex Market–free introductory training workshop for beginners.
This weekly gathering blends networking, professional learning, and live forex market experience to help you grow personally and professionally.
🌐 Visit us at: www.b2cinstitute.com
📅 Sunday | 6:00 PM – 8:00 PM
🤝 Connect. Learn. Grow.
♟ Business Chess & Backgammon Dubai
### **Business Chess & Backgammon Dubai** *Private Club Gathering*
***
Most evenings disappear without a trace. This one stays with you.
**June 7 at 7:00 PM**, a carefully selected circle of entrepreneurs, business owners, investors and executives gathers in Dubai for an evening of chess, backgammon and genuine conversation.
No pitches. No pressure. No forced introductions.
**Why chess and backgammon?**
Because the best conversations don't start with "What do you do?" They start between moves.
Chess and backgammon slow you down. They open people up. They create the kind of natural, unhurried contact that no structured networking event ever could.
Your level of play is irrelevant. We don't compete — we're present.
***
**What to expect**
♟ Chess and backgammon — no ratings, no pressure
♟ Intimate setting — small, hand-picked group
♟ Conversation between equals — no roles, no pitches
♟ Thoughtful venue with attention to atmosphere and detail
***
**About the Community**
Business Chess & Backgammon is an international community built around intellectual leisure, aesthetic depth and meaningful human connection.
5 years · 8 countries · 19 cities · 3,000+ members
In Dubai, we gather every Sunday — and have done so for 4 years. A stable, deliberately curated format. Not a club built around a hobby. A cultural space for thoughtful, accomplished people.
*Presence over performance.*
***
**Who attends**
Entrepreneurs · Business Owners · Investors · Executives · Dubai Expats
***
📅 June 7 · Sunday
🕖 7:00 PM – 10:00 PM
📍 Dubai *(address shared after confirmation)*
💎 Contribution: 100 AED
🔒 By application only · Limited capacity
*Chess is just the excuse.* *The real value is the people you meet.*
**→ Request to Join**
Introduce your business - meetup
**Introduce your business and Networking - Meetup**..
* Introduce you and your business - 1 min
* Networking with everyone - 30min
* Be on Time and Bring your Business Card
Place is calm to interact.
**Date**:- Every Sunday\*
**Time**:- 1pm to 2.30pm
**Location**:-
AL Barsha
1st floor, 105
Hassanicor building,
Roche Bobbis Showroom Downstair,
Near to Mashreq Metro & Mall of Emirate
**Google Location** \- Map:https://goo\.gl/maps/p574x1xF2Jkk5on89
**Register**:- it by joining **whatsup group (Its Free)** **https://chat.whatsapp.com/ICW4LS2Bh2C2Zt5KK6gqUN**
**Contact Whatsup**: +971 524982943
Healthy Morning Startup - Yoga and Walk - Newvision
\*Healthy Morning Startup - Walk and Yoga\*
\***Date**\*: Morning Time:- \***06:00 AM (Every Satruday, Sunday, Monday)**\*
\***Location**\*:-
DMCC Metro Marina Side Garden
Next to Horizon Tower and Yacht Club
\***Location - Google map**\* : \***https://goo.gl/maps/Mzd9WBRhohZoWJoM6**\*
\***Register:-**\* it \***by joining whatsup group https://chat.whatsapp.com/JOFPV4e9MmG3i6carEOgzr**\*
\***Contact Whatsup**\*: +971 524982943 (Dushyant) +971 561186716 (Mona)
\***WHAT TO BRING**\*
• Water
• Yoga mat (optional)
Sunday Social Brunch: Relax, connect, and brunch together
Step into a vibrant dining gathering where great people, exceptional cuisine, and effortless conversations come together in a stylish and welcoming setting.
Register and get more details!
**[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies)**
Our dining socials are curated experiences bringing together ambitious, curious, and socially intelligent people.
* Stylish setting designed for social energy.
Room full of great and interesting people.
Environment where connections happen effortlessly.
Because the best nights happen when the right people come together.
Register and get more details!
**[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies)**
Expect a diverse mix of interesting people including entrepreneurs, ambitious professionals, and creatives.
👥 **Who you’ll meet**
* People who enjoy meaningful conversations.
Individuals open to meeting inspiring personalities.
A socially intelligent and vibrant crowd.
But more importantly, they share something in common: Curiosity, ambition, and great social energy.
**Registration**
✅ RSVP on Meetup.
✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies)
*Just like any event, slots are limited. RSVP and complete your registration at the earliest.*
Happy Dining 😊
Unplug & Play — A Board Game Night
Dubai Circle is a space for real conversations, gentle wellness check-ins, and meaningful connection.
We come together to pause, reflect, learn, and share experiences — through guided discussions, mini learning sessions, and curated social meetups.
It’s not therapy, not networking, not small talk — it’s a community for people who want to feel seen, grow, and connect beyond the surface.
This time we connect over a board game - free to attend, pay what you order or entry fee (if applicable)
Stay for a while or longer
Stay kind and respectful
Small Business Technology Events This Week
Discover what is happening in the next few days
A Friend in Need 💙 – A Heartfelt Conversation Just for You (IN-PERSON)
Ever feel like you just need someone to talk to—someone who will truly listen without judgement? Whether you're going through something tough, feeling stuck, or simply want to share your thoughts with a kind and understanding soul, "A Friend in Need" is here for you.
For 30 minutes, you’ll have a one-on-one chat with a warm and compassionate listener, who’s here to offer support, perspective, and meaningful conversation. No scripts, no pressure—just genuine human connection.
💬 **How it Works**:
✅ Only four spots available (first come, first served)
✅ Each session lasts 30 minutes
✅ Private and respectful—your thoughts are safe here
✅ Fee: AED 50 per session
✅ Arrive at the time appointed to you
Need more time? If there’s room after all four sessions, extensions will be available for an additional AED 30 per 15 minutes. These extensions MAY happen online at a later time.
⚠️ **Important Disclaimer**: This event is NOT a substitute for therapy, counselling, or professional advice. It is simply a friendly conversation space for those who need someone to talk to.
Reserve your spot now—sometimes, all we need is a friend in the moment. 💙
**Note: Please message me privately to book your slot. First come, first served!**
Find Your Perfect Match: Singles Social & Afterparty
Are you searching for that special someone? Tired of endless swiping and impersonal dating apps?
Register and get more details! No late confirmations
**[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)**
Join us for the Singles & Mingle Evening, an exclusive evening designed to help singles find their perfect match in a fun, engaging, and vibrant setting.
Whether you're looking for true love or a deep connection, this evening is all about bringing like-minded singles together for meaningful encounters.
**1\. Speed Dating – Break the Ice in a Flash\!**
The evening kicks off with an engaging and dynamic Speed Dating session. This is your chance to meet multiple potential matches in a series of short but meaningful conversations.
Each mini-date will last for a few minutes, giving you just enough time to make a first impression, exchange smiles, and feel the chemistry.
Register and get more details! No late confirmations
**[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)**
When the timer buzzes, you’ll move on to the next person, ensuring you meet a variety of potential matches throughout the session.
**2\. Social Hour – Relax\, Chat & Mingle**
After the thrilling speed dating round, we transition into a Social Hour, where you can relax, enjoy a drink, and have more natural, flowing conversations with those who caught your attention.
With light background music setting the perfect ambiance, this is your chance to reconnect with those who caught your eye, meet new people, and enjoy engaging discussions over drinks.
This is where first impressions turn into real conversations and true potential. Use this time to get to know your top matches, make new discoveries, and see where the chemistry leads.
Register and get more details! No late confirmations
**[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)**
Feel free to move around, explore conversations, and let the sparks fly organically.
**3\. The Ultimate Afterparty – Let Loose & Have Fun\!**
Once sparks have started flying, it’s time to turn up the energy and transition into our exciting Afterparty!
Get ready to experience an electrifying atmosphere with a live DJ, who will set the perfect mood with a mix of soulful melodies and infectious beats.
Whether you prefer swaying to romantic tunes or letting loose on the dance floor with high-energy tracks, this part of the night is all about enjoying the moment and having fun!
**Registration**
✅ RSVP on Meetup.
✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/whatsapp-single-mingle)
*Just like any event, slots are limited. RSVP and complete your registration at the earliest.*
Happy Social 😊
Practical Philosophy Meetup - Dubai 🇦🇪
**🏛️ WHAT'S PRACTICAL PHILOSOPHY ABOUT?**
**Practical Philosophy is a weekly meet-up that brings critical thinkers together for an opportunity to dive deep on a topic, practice communicating, and building a community. All with no ‘official’ philosophy knowledge required! 😎**
**Practical Philosophy is based on the idea that philosophy should be accessible to all, and not something reserved only for academics. Each week we choose a topic, and the goal is to use the conversation to develop our critical thinking and communication as we explore that topic.**
**The goal is to help develop our Critical Thinking, Communication, and Community 🙌**
**📓 HOW DOES IT WORK?**
**Each week, we pick one topic and discuss it. The topic for the week is shared, generally in the** [Whatsapp group](https://chat.whatsapp.com/CdjwVxcf2EO6vcLWUhaIdk?mode=ems_copy_c)**, along with jump-off points to get the conversation going.**
**General Meeting Agenda**
**Each Practical Philosophy meet-up follows this general timeline:**
* **3:30-3:45- People arrive and chat, get to know each other before the official start.**
* **3:45-3:55 - Meeting introduction, explanation of Practical Philosophy and the topic for the week, read the guidelines and the overview so attendees know what to expect in terms of timelines.**
* **3:55-5:20 - Participants share their general thoughts on the topic, open discussion afterwards. At this point the group can review the ‘jump-off’ questions as needed, but they are just there to help guide the conversation. It’s not obligatory to answer them.**
* **5:20-5:30 - Bring everyone back together to discuss conclusions, organizer then concludes the meeting and everyone takes a group photo.**
* **5:30 - The official meeting is over but it’s a great opportunity to get to know people in a non-structured environment, so we often stick around, chat, and get to know each other.**
***A Small Request from the Venue 🙏***
**To continue hosting our discussions in the space, the hotel kindly asks that our group meets a minimum spend requirement during each event.**
**To help us satisfy this requirement,** ***we request that each participant purchase at least one food or beverage item from the venue during the discussion***
**🧧PRICING?**
**Practical Philosophy Club is FREE to attend! We just request that that you buy a beverage or food item as our venue requires it to give us a private room.**
**💛 WHAT PEOPLE SAY ABOUT PRACTICAL PHILOSOPHY**
**🗣** **“I feel like Philosophy Club helps someone build their own belief system through a series of perspectives while not promoting what’s right and wrong” - Ekam**
**🗣 “I got hooked from day 1 (the topic was authority) and felt it was the right place for me. I feel it is a place where people can go to learn and discuss new perspectives and increase critical thinking and community by interacting with people who might challenge your point of views but at the same time encourage you to have openness and mind flexibility.” - Daniel**
**🤓 FAQ**
* **What will we talk about? What's the topic?**
**The topic for the week is shared every Sunday in the Whatsapp group. We try to add the topic to the comment section on this event page as well but if you don’t see it, the topic and the jump-off points will be in our** [Whatsapp](https://chat.whatsapp.com/CdjwVxcf2EO6vcLWUhaIdk?mode=ems_copy_c)**.**
* **Do I need to study or read anything to attend?**
**No preparation is necessary. This isn’t a study of other thinkers. We want to know what YOU think about the topic, not what an old philosopher thought. If you have a perspective from a religion or a school of thought to share, throw it on the table and we’ll discuss it, but it's not required.**
* **Is there a specific philosophy that Practical Philosophy is focused on?**
**The goal of our meet-ups is to not have dogmatic discussions, and flex our critical thinking muscles. Because of this, we want to hear from every realm of thought, and don't study a particular school.**
* **Is it mostly men that attend?**
**Surprisingly, no! Although philosophy is seen as a Candelabra affair in a dark room with a bunch of guys, our Practical Philosophy meetups are generally 50/50 between genders, and we don’t meet in any dark rooms.**
* **Can I come alone?**
**Of course you can, we encourage it :)**
* **Can I be late?**
**Please don't be! We do have a 15 minute grace period where we allow people to funnel in while we hang out, but after that if you arrive too late, it disrupts the flow of the conversation.**
* **Where do you meet?**
**The location is posted in Meetup and our** [Whatsapp](https://chat.whatsapp.com/CdjwVxcf2EO6vcLWUhaIdk?mode=ems_copy_c) **group for this location. It is HIGHLY RECOMMENDED that you join the Whatsapp group! If you want to know what other cities have a Practical Philosophy Club, you can see our chapters on our** [website](https://www.practicalphilosophy.club/)**.**
**🤝POLICY**
**To respect our members privacy, we ask that no one privately message a member without first getting explicit consent. (This looks like speaking in person and being asked to message privately.) Contacting or texting other participants without prior consent is not permitted and may result in removal from the group. Practical Philosophy reserves the right to enforce this policy at its discretion to maintain a safe and respectful environment.**
**PRACTICAL PHILOSOPHY CLUB - Making Philosophy Available To All ✨**
**Practical Philosophy hosts weekly, in-person meetups in over 20 countries, including Canada, Spain, Qatar, KSA, Japan, Mexico and many more! 🗺️**
************\*****\*****\*************
**Join our [Whatsapp group](https://chat.whatsapp.com/CdjwVxcf2EO6vcLWUhaIdk?mode=ems_copy_c) 👈**
**Follow us on [Instagram](https://www.instagram.com/practicalphilosophyclub/) 👈**
**Our [website](https://www.practicalphilosophy.club/) 👈**
Beginners Run
Beginners Run: Take the First Step
Stop thinking about it and start doing it! This run is for all beginners, regardless of your current fitness level. We're focused on building confidence and consistency in a supportive environment. Come join us on the beautiful running track of Al Marjan Island, Ras Al Khaima (25°40'08.8"N 55°44'27.0"E), and make running a habit! Get in touch on +971 55 475 4037.
Energy Readings
These readings can help you see situations and problems from a different perspective. Sometimes, that's all you need to solve a problem. I'll draw cards to offer insights.
Please note that these readings are for **ENTERTAINMENT** only and are **NOT to be taken seriously**.
**AED 200 for an hour**
**AED 100 for 30 minutes**
**Note: Please message me privately to book your slot. First come, first served!**
You may also book an online reading if you find that more convenient.
**Whatsapp group link**: https://chat.whatsapp.com/FytQQgS85I61vS6nkduLm5
Embroidery Workshop - Level 1 (Paid)
To confirm your booking, RSVP here and send a WhatsApp confirmation on **+971 55 284 9303** with your full name.
Step into a calm, creative space where your hands do the talking, and your mind gets a break.
This engaging and hands-on workshop is designed for both beginners and seasoned stitchers eager to explore the intricate world of embroidery.
Participants will be guided through various techniques, from basic stitches to more advanced designs, enabling them to transform simple threads into stunning works of art.
Our experienced instructors will provide personalized attention, ensuring everyone leaves with newfound skills and confidence.
Beyond learning technical skills, this workshop is an opportunity to express your creativity, relax, and connect with fellow enthusiasts.
Come join us and discover how embroidery can be a rewarding outlet for your artistic flair!
✨ **What to Expect:**
* A cozy, judgment-free zone where you can relax, unwind, and just be.
* Supportive, guided learning—I'm here to make sure you feel welcomed, encouraged, and safe to create at your own pace.
* A warm group of like-minded people (new friends included!).
* In this beginner-friendly session, you’ll learn **5** unique stitches.
🧵 **Why Embroidery?**
* It’s therapeutic (goodbye, stress).
* It sharpens focus and patience.
* It builds confidence, stitch by stitch.
* And hey, your walls will thank you for the art you’re about to make.
🧶 **All Materials Provided:**
* Needle & thread
* Embroidery hoop
* Pre-sketched fabric
Don't miss this opportunity to explore the rich tradition of embroidery with a hint of the modern expression of art and craft something beautiful.
**Investment: AED 150/-**
📅 **Pre-booking is required!**
To confirm your booking, RSVP here and send a WhatsApp confirmation on **+971 55 284 9303** with your full name.
**\*IMP NOTICE: No walk-ins or on-the-spot payment allowed. Only those who have pre-booked will be considered as confirmed participants\***
**Location: Late Lounge, Jumeirah 2**
Let’s stitch and share a few laughs.
Can’t wait to see you there!
Deep Connections Dubai
Connect with like-minded, non-judgmental souls, experience a deeply calming group silent meditation, and exchange life wisdom in an atmosphere of presence and meaning.
Do you:
1- Crave deep conversations and authentic friendships instead of surface-level small talk?
2- Prefer deep conversations about life, purpose, and feelings over small talk?
3- Care deeply about helping, inspiring, or connecting with people?
If you answered “Yes”,
welcome to the group 🤗
Meetup Location:
Kite Beach # 3
(umm Suqeim Beach)
What to bring:
-a small matt to sit on.
-a bottle of water.
Meetup Agenda:
09:00pm Gathering.
09:10pm Silent Meditation.
09:20pm Barefoot Beach Walking.
09:30pm Ask & Answer Circle.
How to reach the location of the event?
📍google maps:
Kite Beach # 3
(umm Suqeim Beach)
Between Tent Jumeira Restaurant,
and Pink Beach Cafe
Note: The meetup point will have an orange LED light to follow
🚌 Bus 🚌
From👉🏻Mashreq Metro Bus Stop
To👉🏻Umm Suqeim Library 2
Small Business Technology Events Near You
Connect with your local Small Business Technology community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Join Biggest Community | Investors Founders | Columbus | Online
Please reserve your spot by registering on the below link :
**Reserve**
https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup
**QUESTIONS ?**
Pls Reach out to;
Ridhi - +971504724873 ( WhatsApp Only)
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
NFT AI ART Columbus
NFT's are here to stay folks!
This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more.
**PLUS**
This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)





















