Smart Property

House of Thinking Big: Developing × Coffee For the past six months, we have been discussing ideas to launch in Dubai. Now I am moving to the next question: How do you actually launch and develop a project in the UAE? House of Thinking Big: Developing × Coffee is a small founder circle for people who are building, testing, or preparing to launch something in the UAE market. This time, I want to meet people and discuss practical questions: What are you trying to launch? What stage are you at right now? What problems are slowing you down? What resources, people, or decisions do you need next? What is the best way to move forward in the UAE context? Just a small group of people discussing projects, challenges, decisions, and next steps over coffee. ☕ When: 7:30 PM 📍 Where: Founders HQ Headquarters, 25h Hotel 🎙️ Host: Kate Adiyak — Founder of House of Thinking Big 👥 Limit: up to 4 guests only This format is for people who want to think clearly, build strategically, and move faster through the right conversations. To join, contact me directly on WhatsApp. You will be able to join only after confirmation [Link](https://wa.me/message/KFPC4EVSN44JM1)

Are you searching for that special someone? Tired of endless swiping and impersonal dating apps? Register and get more details! No late confirmations **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)** Join us for the Singles & Mingle Evening, an exclusive evening designed to help singles find their perfect match in a fun, engaging, and vibrant setting. Whether you're looking for true love or a deep connection, this evening is all about bringing like-minded singles together for meaningful encounters. **1\. Speed Dating – Break the Ice in a Flash\!** The evening kicks off with an engaging and dynamic Speed Dating session. This is your chance to meet multiple potential matches in a series of short but meaningful conversations. Each mini-date will last for a few minutes, giving you just enough time to make a first impression, exchange smiles, and feel the chemistry. Register and get more details! No late confirmations **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)** When the timer buzzes, you’ll move on to the next person, ensuring you meet a variety of potential matches throughout the session. **2\. Social Hour – Relax\, Chat & Mingle** After the thrilling speed dating round, we transition into a Social Hour, where you can relax, enjoy a drink, and have more natural, flowing conversations with those who caught your attention. With light background music setting the perfect ambiance, this is your chance to reconnect with those who caught your eye, meet new people, and enjoy engaging discussions over drinks. This is where first impressions turn into real conversations and true potential. Use this time to get to know your top matches, make new discoveries, and see where the chemistry leads. Register and get more details! No late confirmations **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-single-mingle)** Feel free to move around, explore conversations, and let the sparks fly organically. **3\. The Ultimate Afterparty – Let Loose & Have Fun\!** Once sparks have started flying, it’s time to turn up the energy and transition into our exciting Afterparty! Get ready to experience an electrifying atmosphere with a live DJ, who will set the perfect mood with a mix of soulful melodies and infectious beats. Whether you prefer swaying to romantic tunes or letting loose on the dance floor with high-energy tracks, this part of the night is all about enjoying the moment and having fun! **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/whatsapp-single-mingle) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Social 😊

New year's resolution? Let’s adopt a healthier lifestyle together 💪 Enjoy conversational paced walks in groups while getting to know each other. Join us for a refreshing blend of exercise, conversation, and connecting on a weekly basis. **[REGISTRATION HERE IS MANDATORY](https://jo.my/walk-talk-whatsapp-meetup)** Lace up your sneakers, embrace the outdoors, and get ready for a leisurely stroll that not only benefits your health but also fosters new friendships. **Walking increases cardiovascular fitness, strengthens bones, reduces excess body fat, and boosts muscle power and endurance.** Skip rush hour traffic driving home for a great walk after work. Pack your sports uniform and water bottle the day before and get ready for a joyful evening. **[=== <<< REGISTER NOW >>> ===](https://jo.my/walk-talk-whatsapp-meetup)** **Location** Dubai Marina walk - Just out of Marina mall. [Join our WhatsApp group for meeting point](https://jo.my/walk-talk-whatsapp-meetup) **Parking** Park your car in Marina mall (3 hrs free) and head out to the meeting point on Marina walk. **What to bring with you?** * Comfortable walking shoes and sports outfit. * Change your clothes in your office, car or the mall toilet. * Bottle of water and small towel if required. * Your phone to coordinate meeting if needed. **How does it work?** * We start with a quick round of introductions before we start our stroll. * We walk in groups one direction for 20 mins before we turn and walk back to the meeting point. * We stop at a local cafe for a cup of coffee (or your preferred beverage). **[=== <<< REGISTER NOW >>> ===](https://jo.my/walk-talk-whatsapp-meetup)** **🚶 Walking at Conversational Speed** Believing in the power of movement and meaningful conversations, our walks are designed for everyone, accommodating various fitness levels. Whether you're a casual stroller or a brisk walker, there's a place for you! **💬 Building New Connections** Engage in interesting conversations with fellow walkers. It's a fantastic opportunity to share stories, experiences, and perhaps discover common interests. Forge new connections while enjoying the beauty of the surroundings. **☕ Coffee Break** Right after our walk, we'll stop at a local cafe for a cup of coffee (or your preferred beverage). This is a chance to relax, exchange thoughts, and savor the camaraderie that comes with a shared cup of coffee. **How to Join:** 1. RSVP on Meetup 2. [Complete your registration here](https://jo.my/walk-talk-whatsapp-meetup) 3. Join our WhatsApp group or you’ll be added for meeting point. 4. Arrive at the meeting point a few minutes before the scheduled start time. 5. Bring a positive attitude and an openness to meeting new people. Don't miss out on the chance to walk, talk, and build connections. Let's stride towards a healthier lifestyle together! 🌳👟☕ Happy Walking 👟

**This session is for Super Advanced level players.** ✅ 2 hours of badminton ✅ Feather shuttles included ✅ Professional courts at Baseline Sports Academy ✅ Great games, great people, minimal waiting time **Fee: AED 45** \*\*\* **How to Confirm Your Spot** **Step 1:** RSVP on Meetup **Step 2:** Pay immediately via Careem Pay/Bank Transfer 📲 0555236521 [Rauf] 📲 0509001406 [Waqsi] **Your spot is only confirmed after payment.** If payment is not received, your slot may be given to someone on the wait-list. \*\*\* **Cancellation Policy** Cancel **12+ hours before event** → No charge Cancel **less than 12 hours before event** → Full payment required (this applies even if you sign up within 12hrs of the game time) **No-show** → Full payment required. \*\*\* **New Players** WhatsApp after RSVP: 📲 0555236521 [Rauf] 📲 0509001406 [Waqsi] [https://wa.me/971509001406](https://wa.me/971509001406) **🎯 Welcome to Badminton Lovers Dubai!** **The World's Highest-rated badminton community** from the heart of Dubai \(A perfect ⭐ 5 star rated ★ \| 6000\+ reviews\) – where fun\, fitness\, and friendship come together on court\! Whether you’re a **beginner eager to learn** or an **advanced player seeking competitive rallies**, you’ll enjoy: ✔ 2 hours of structured, mix-and-match doubles games ✔ Professional world-class courts ✔ A friendly, welcoming community of players of all levels \*\*\* **⭐ Why Join Us?** ✔ Dubai’s **#1 rated sports & social group** ✔ Play with 5-6 players per court → **minimum waiting time** ✔ Separate courts for **advanced competitive matches** ✔ Beginner-friendly – guidance & support provided ✔ **Feather shuttles included** + limited rackets (first-come, first-serve) ✔ Exclusive **discounts at leading sports stores in Dubai** ✔ Social, fun, and a great way to meet new friends \*\*\* **📸 Social Media Policy** - Photos/videos may be used to promote badminton & our community **👥 Guest Policy** *Guests must be registered with **name & level** - RSVP holder is responsible for guest payment & cancellations \*\*\* **🏸 Safety Guidelines & Event Rules** To ensure a safe, enjoyable, and well-organised experience for everyone, all participants are required to read and follow the guidelines below: \*\*\* **1️⃣ Personal Responsibility** *All players participate **at their own risk**. - Please ensure you are **physically fit and medically able** to play badminton before joining the session. *Warm up properly and play within your personal limits. \*\*\* **2️⃣ On-Court Safety** *Always be aware of **other players**, shuttle direction, and adjacent courts. - Avoid running into other courts or behind players during active rallies. *Stop play immediately if a shuttle or player enters your court unexpectedly. - Wear **appropriate non-marking sports shoes** to prevent slips and injuries. \*\*\* **3️⃣ Equipment & Attire** - Use suitable badminton rackets and equipment in good condition. *Badminton Lovers Dubai is **not responsible** for any damage to personal equipment. \*\*\* **4️⃣ Personal Belongings** *Players are fully responsible for their **own belongings**. **The organisers are not liable** for any loss, theft, or damage to personal property. \*\*\* **5 Liability Disclaimer** By attending this event, you acknowledge and agree that: *You voluntarily assume all risks associated with playing badminton. - **Badminton Lovers Dubai, its organisers, hosts, and volunteers are released from any liability**, claims, demands, or causes of action related to personal injury, loss, damage, or theft of belongings.

**\* Please note: RSVPing on Meetup does *not* guarantee entry. To secure your spot, kindly register through our website — priority is given to website sign-ups.\*** **Fast-paced, unpredictable, and hilarious.** Ten of Dubai’s virtuoso actors converge for a night of scenes, songs and games based on audience suggestions. You score the players on a scale of 1 to 5, and after each round, the players with the lowest scores are eliminated. When only one remains, they are crowned the Maestro! ★★★★★ *“A hidden gem in Dubai, laughs are guaranteed and it’s always unexpected and different. The performers are incredible. And the venue just invites you to have a good time! Love it love it” – Dora Murgu* [Register here](https://courtyardplayhouse.com/event/wednesday-night-improv-maestro-wed-3-jun-2026/)

**New participants are required to contact WhatsApp at 0501497147 before signing up for the event to confirm their slot.** Badminton Active group plying every Wednesday at 7-9 pm baseline sports academy Al quoz 4. Cost will be AED 45/- Per person including court rent , premium feather shuttle and average 8 games will get every plyers. New plyers confirm your slots through WhatsApp ( Rensin +971501497147) Payment is applicable once confirmed the slot and no cancellation on game day. Join WhatsApp Group ; https://chat.whatsapp.com/GUlBTloYtkrGVLb2ljK1ZV

### **Where Dubai’s AI Innovators, Operators, and Talent Meet to Build the Future** Are you building in AI? Launching a tech startup? Exploring how AI can transform your business or job? Or looking to join the next big thing in AI? Join **AI Builders & Business Connect**, a **founder-first, operator-focused meetup** for Dubai’s tech and AI community. This isn’t your typical networking mixer—it’s a room full of **people building**, **people hiring**, and **people looking to grow**. *** ## **🗓️ Event Details** **When: 7:30 PM – 9:30 PM (Sharp) - Every Thursday** **Where:** Coffee & Sundries, First Floor (Above Carrefour), DIFC, Dubai **Entry: FREE**— we just ask that you support the venue by purchasing a coffee or some food. *** ## **🚀 What to Expect** This is for **doers, decision-makers, and tech talent ready to build:** ### **🔹 AI 60-Second Spotlight** Founders, job seekers, and partners get **60 seconds to introduce themselves**—no slides, no fluff. ### **🔹 Speed Collaboration Rounds** Quick, curated connections between **builders, investors, operators, and AI talent**. ### **🔹 Real Conversations, Real Opportunities** Whether you’re hiring, raising, building, or job hunting—this is where partnerships start. ### **🔹 Dubai & UAE Playbook** Hear practical tips from locals on how to **launch, hire, and scale tech ventures in the region.** *** ### 📋 Agenda * **7:30 – 8:00 PM** Introductions * **8:00 – 8:45 PM** Market research using different AI tools * **8:45 – 9:15 PM** Prototyping session on one selected idea * **9:15 PM onward** Networking ## **💡 Who Should Attend?** * **AI Founders & Startup Builders** * **Tech Entrepreneurs & SaaS Leaders** * **Investors scouting AI deals** * **Engineers, Developers & Product Leaders working in AI** * **Job Seekers & Operators looking to join AI and tech startups** * **Enterprise Innovators exploring AI use cases** *** ## **⚠️ Important** * **Your RSVP is a commitment**—let us know 24 hours in advance if plans change * **Doors close at 7:30 PM sharp**—no late entries *** ## **🌍 Hosted by Pradeep Valat** Startup advisor, investor, and AI business strategist helping founders unlock growth. LinkedIn: [linkedin.com/in/ivallat](https://linkedin.com/in/ivallat) WhatsApp: +971 529503315 *** ## **🔥 Why This Event?** Dubai’s AI and tech scene is booming—but it’s still about **who you know and who you build with.** This is where **startups meet talent, investors meet ideas, and builders find partners.** **Spots are limited. If you’re serious about AI, this is your room.** **By participating in AI Builders & Business Connect \| events\, you consent to the use of photos and videos captured during the event for promotional purposes\.**

**PLAY : 🎧The‎ Biggest‎ THURSDAY ‎ Party** **THURSDAY \| FREE ENTRY \+ OFFERS** **OFFERS FOR ALL💥** * **Free‎ Entry on‎ Guestlist till 12AM** * **Ladies Free Drinks till 1AM** * **4‎ Drinks + 1 Shisha‎ Men‎ : 99** * **4‎ Drinks +‎ 1 Shisha Ladies : 69** 📍**OUD METHA DUBAI** **📞 Reservations:‎ 0543231214** (Special Note : Reservations to be made through WhatsApp : 0543231214)

This is a Dubai meetup group focused on AI/business (with [Shanghai AI](https://www.meetup.com/shanghai-ai) and [Mumbai AI](https://www.meetup.com/mumbai-ai) chapters). We meet every Saturday at 7:30pm at DIFC, **sign up is not required.** Usually there are up to 30 people from different backgrounds, such as AI programmers, rocket engineers, physicists, marketing, designers, investors... But it's also meant for people who have no background in AI and are looking for more insight. This is a very casual group for everyone, you can pitch your AI business idea or discuss your favorite Terminator movie. X / WhatsApp groups chats (5,000+ visitors + hidden groups): [https://x.com/i/chat/group_join/g2054363861009207629/6Bz8S3Q21T](https://x.com/i/chat/group_join/g2054363861009207629/6Bz8S3Q21T) (better) [https://chat.whatsapp.com/Kkpjn6ycJr1A2x1JqJceM9](https://chat.whatsapp.com/Kkpjn6ycJr1A2x1JqJceM9) Free :-) [https://chat.whatsapp.com/CkoTEOTGPIxBSlX6h2Atp8](https://chat.whatsapp.com/CkoTEOTGPIxBSlX6h2Atp8) (full) [https://chat.whatsapp.com/KHc6bpu1w2p1YNf3FNRRR4](https://chat.whatsapp.com/KHc6bpu1w2p1YNf3FNRRR4) (mod approval) Join [DubaiAI.VIP](https://DubaiAI.VIP) — the open-source app built for the Dubai AI Meetup (see [demo video](https://youtu.be/poFd_hlqRFY)): Build and publish your professional 24/7 AI agents workspaces that co-work for you 24/7, save you time, and get you funded by fans and local clients. — Reply there and share your upcoming Dubai AI co-working discussion topics/projects for this Saturday, and you'll get funded by generous sponsors: [https://dubaiai.vip/r/26053DLGJ56000](https://dubaiai.vip/r/26053DLGJ56000) We meet at the DIFC food court and Stage Area (next to S&C Music) and **anywhere nearby**, located above the DIFC Carrefour Market, just look for a group of people... The group is free and there is no requirement to buy anything. There is free Wi-Fi. Telegram: [https://t.me/dubaiAItelegram](https://t.me/dubaiAItelegram) To get there: Metro Station: Financial Centre Metro Station, 5 minutes walk, look for the Financial Centre exit sign. Parking Options: Gate Avenue Parking is unfortunately under construction. Other options: Gate District Building 2: free underground parking from 6 pm onwards. \* Street Parking near Ritz Carlton: This is a paid parking option, conveniently located. \* Gate Avenue Open Parking: Present a purchase receipt for 4 hours of complimentary parking. Dubai AI Meetup & DIFC is for **everyone**; feel free to create and share new AI Jobs & WhatsApp & Meetup groups! [https://www.meetup.com/shanghai-ai](https://www.meetup.com/shanghai-ai) (if you visit Shanghai) [https://www.meetup.com/mumbai-ai](https://www.meetup.com/mumbai-ai) (if you visit Mumbai) [https://www.meetup.com/women-in-tech-dubai](https://www.meetup.com/women-in-tech-dubai) [https://www.meetup.com/dubai%e3%85%a4ai](https://www.meetup.com/dubai%e3%85%a4ai)

Get ready to groove to the rhythms of Salsa, Bachata, Kizomba, and Zouk spun by our talented DJs. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/salsa-club-meetup-event)** With a playlist curated to keep you on your toes, you'll find yourself lost in the magic of the music. 🎉 **Social Dance Fiesta** 🎉 Connect with fellow dancers and make new friends as you share the dance floor. We welcome dancers of all levels, from beginners to seasoned pros. Whether you're leading, following, or simply swaying to the beat, there's a place for everyone. 🌟 **Breathtaking Location** 🌟 Nestled in the heart of the city, this venue offers panoramic views that will take your breath away. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/salsa-club-meetup-event)** Dance amidst the twinkling lights and starlit sky, surrounded by the beauty of nature. **🎭 No Loneliness, Just Fun! 🎭** Come solo or with friends, you'll find yourself embraced by the warmth and camaraderie of our dance community. Spread the word, bring your friends, and let's dance the night away together! See you on the dance floor! 💃🕺 Whether you're looking to polish your dance skills, unwind after a long day, or simply soak in the vibrant energy of the Latin dance scene, this party offers something for everyone. **Registration** ✅ RSVP on Meetup. [✅](https://jo.my/latin-party-meetup) **[Join WhatsApp group (+971 55 539 4811)](https://jo.my/salsa-club-meetup-event)** *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Dancing 💃🕺 \-\-\-\-\-\-\-\-\-\-\-\- *Sending unsolicited messages to WhatsApp group members is NOT allowed and will get you removed immediately.*

If you’re tired of the hype and want **real conversations** about how AI is actually being used in business, join us. This isn’t a pitch fest. No sales decks. No "influencers." No fluff. Just real builders, curious founders, smart marketers, and AI enthusiasts coming together to swap insights, share what’s working, and meet like-minded people who get it. Make sure to confirm your attendance on whats app: **Confirm On WhatsApp:** [https://chat.whatsapp.com/JwFUV8HE6B13C6ZUVg6C0C](https://chat.whatsapp.com/JwFUV8HE6B13C6ZUVg6C0C) ✅ You're welcome if: • You run a business and want to understand how AI can save time or scale faster • You’re building something and want honest feedback • You’re just starting but hungry to learn • You’re sick of AI Twitter threads and want real talk in real life **📍 Venue:** 1st Floor, Nomad Bar, 25H Hotel **📅 Frequency:** Every Friday evening, 7:00 PM – 9:00 PM (We start on time. Respect the energy.) **🎯 Format:** – Chill intro round – One fire idea/tactic shared by someone in the group – Real conversations, no ego – You walk away smarter and more connected **🔥 Limited to 10 people.** Why? Because conversations > presentations. We’re keeping it tight, so we all get value. *** **Want in?** RSVP. Bring ideas, not egos. And come ready to talk, learn, and vibe. Event is free but make sure to order drinks to support venue. **Confirm On WhatsApp:** [\[https://chat.whatsapp.com/JwFUV8HE6B13C6ZUVg6C0C\]](https://chat.whatsapp.com/JwFUV8HE6B13C6ZUVg6C0C)

**THE BIGGEST‎ SATURDAY PARTY : With Offers 🎉** **EVERY SATURDAY : 11PM-3AM+** **Offers 💥** ⚜️‎ Free‎ Entry for‎‎ everyone on our Guestlist till 12AM ⚜️‎ Free‎ Drinks for‎‎ Ladies till 12AM ⚜️‎ Men Offer : AED 99/ 2 Drinks Free ⚜️ Bollywood x Techno ⚜️‎ VIP‎ Tables Available\*(T&C) **Please Reserve** **0543231214** **📍‎ Location : Oud‎ Metha** (Special Note : Reservations to be made through WhatsApp : 0543231214)

**Business & Professional Meetup: Brew AI Over Coffee ☕** Join us for an exclusive evening of meaningful conversations, networking, and insights at *Brew AI Over Coffee* — a professional meetup designed for business leaders, professionals, and AI enthusiasts to connect over ideas that shape the future. 📅 **Date:** 4th Jun 2026 ( Thursday) 🕠 **Time:** 6:30 PM onwards 📍 **Venue:** Zentral , DWTC This gathering offers a relaxed yet high-value environment to discuss the latest in artificial intelligence, innovation, business transformation, and emerging opportunities across industries. Whether you're exploring AI for your business, expanding your professional network, or simply looking to exchange ideas with like-minded professionals, this meetup is the perfect place to start. Hosted by Decoding Data Science, this meetup is an opportunity to engage in thoughtful discussions, discover practical AI applications, and build valuable professional connections over coffee. **Come for the coffee, stay for the conversations that could spark your next big idea.**

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.

Let's stroll the artists' booths and enjoy some of the festival's opening day! The Columbus Art Festival features a wide and vibrant range of visual art from local and national exhibitors, plus, live music, and all kinds of food and refreshments, along the waterfront downtown. (The featured painting is by Columbus Art Festival exhibitor, Joe Engel - joe-engelart.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Let’s meet and wander the galleries! General admission on Sundays is free.

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. So please RSVP for a head count!

Welcome to the Art School - 20's & 30's artists Meetup group! This is a community for young artists who are passionate about exploring different mediums and techniques in the world of art. Whether you're a painter, sculptor, photographer, or mixed media artist, this group is the perfect place to connect with like-minded individuals, have a space to work on your craft, and showcase your work. Let's inspire and support each other on our artistic journeys! Whether you're a novice or a seasoned artist, all skill levels are welcome. Join us and unleash your creativity! Afterwards, we will have time to work on our individual art projects, hang out, and if anyone is interested in feedback on their work, there will be time for that as well.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)