Social Innovation

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!** The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone. Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;) **🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)*** **🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird*** **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Gutter Dusters 👉 **Click here to join** https://tinyurl.com/2d5y52vq Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **Sign up now:** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑New bowlers use code MUSU26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!

**When:** Saturday\, June 13th \| 2:00 PM – 5:00 PM **Where:** [1124 Parsons Ave, Columbus, OH 43206](https://twodollarradiohq.com/about-us) Looking for a night of meaningful connection and great vegan food? Join us at [Two Dollar Radio Headquarters](https://www.google.com/viewer/place?mid=/g/11fkn49_yq&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgFEAI) for a special community gathering! **What’s on the menu?** While [2$R](https://www.google.com/viewer/place?mid=/g/11fkn49_yq&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgGEAI) typically serves a selection of [house-made sandwiches](https://twodollarradiohq.com/weekly-food) and vegan pastries, they are creating a **special menu** specifically for our event. You can also grab a coffee, tea, or a drink from their [full bar](https://twodollarradiohq.com/) of cocktails and beer. **The Main Event:** * **Play:** Bring a favorite game from home to share or dive into the ones available at the shop. * **Connect:** Meet new and old friends in a space that values independent culture and plant-based living. * **Support:** Help us champion a local, family-owned vegan business that doubles as a powerhouse [indie book publisher](https://twodollarradio.com/pages/headquarters). **Parking Instructions:** * **Street Parking:** There is free public street parking available on both sides of Parsons Avenue and on the surrounding residential side streets. * **Lot Parking:** The [Columbus Metropolitan Library](https://www.google.com/viewer/place?mid=/g/126262ks5&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgKEAM) lot (1113 Parsons Ave) is located directly across the street and is available for guest use **only after the library has closed**. On Saturdays, the lot is typically available starting at 6:00 PM. * **Bike Parking:** For those cycling, there is a bike rack conveniently located at the corner of Cline and Parsons.

[MOVIE DESCRIPTION BELOW] *A strange doorway appears in the basement of a furniture showroom.* \~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~ **PLEASE SEE GROUP BIO FOR FULL FAQ. Meetup only allows a certain amount of characters when posting events from a mobile device and out FAQ is longer than that limit. A condensed version is posted below here** \~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~ First-time attendees: below are some Frequently Asked Questions about events for your consideration: * **What is involved in this type of event? (_Group Watch & Socialize Event)** * We typically arrive before the movie, maybe chat and catch up with folks a bit, watch the movie in the theater, then afterwards have a more extended chat with everyone who saw the movie. * **Do I have to chat before the movie?** * Nope! Totally understandable if you'd rather just watch first so you can have something in common to discuss afterwards. * **Will people approach me/talk to me?** * Not a guarantee as it depends on who is hosting, but a good host or other group members will try to at least say hi to members after the movie and may make an effort to include newer faces in the conversation in some way. Please feel free to jump into the conversation as you feel comfortable and understand this is done with good intent :) We are happy to have you! * **How will I know who is the host or where people are gathering to talk about the movie?** * This depends on each host, but good practice is for the host to indicate a notable item of clothing they are wearing for other members to look out for. But generally we gather in a loose circle in the theater lobby or outside the theater to talk, so if you recognize the host or other group members - that's the spot we've decided on! Just kind of depends on the feel of the group where we gather. * **What is with posting the seat numbers?** * A good practice we've found is to post our seat numbers when we have ordered tickets for a movie. This is just another way for members of our group to find each other as it might not be immediately obvious who is here as part of the group event: some events are at public movie theaters, after all. You are not by any means obligated to post your seat number if you do not feel comfortable doing so, just something we've found that works nicely for encouraging some socialization. * **Will there be food?** * General guideline: if the movie starts at 7ish pm or later, you might wanna have dinner first or plan on buying movie snacks. Restaurant kitchens tend to close around 9-10pm. We sometimes do go to restaurants after movies as a group, but moreso bars whose kitchens may or may not be open. Plus, kind of bad manners for a group to descend upon a bar when the kitchen is closing is 10 minutes lol. Bars are just convenient social places, there is zero pressure to drink but there just aren't many places open late when we may leave movies. There is potential to order or provide food for group events, but it should not be expected unless stated in the event description. * **How do I stay in contact with the group after the movie?** * We have another app we use for discussion because Meetup is somewhat cumbersome to use for casual conversation. The app we use is called Discord. The link is posted below: * Link: https://discord.gg/4r7QxzmSvH * [Place link here] \~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~\~ * **Can I create events as a member?** * Initially, no but this group is open to members suggesting events or becoming part of the Event Organizers over time. We don't want to open the opportunity for everybody initially to create events because that kind of role has some responsibility towards it. There are certain permissions granted to that role that not every member should have. However, if a member has a proven track record of treating every group member with due respect, and a willingness to plan events: they can become and Event Organizer and create their own events. Please reach out to leadership if this sounds like something that would interest you. * **Can I donate to the group?** * Absolutely! See group bio

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**Not everyone will come. That is exactly why you should.** **Two for Tuesdays** is for the people who actually want to get out and do something instead of just talking about it. We’re kicking off the night with a one-hour social walk before Duckpin Social. **Expect a laid-back** But an Intentional 1 hour walk (2-3 miles), good people, and a better way to spend your Tuesday than staying home and doing the same thing you always do. **If the weather does not cooperate, we’ll move indoors.** A small contribution helps keeps events sustainable and ensures those **who RSVP actually show up.** Payment **Link Found in comments**. Walk RSVP **$2** Walk / DuckPin Social **$5** Walk / DuckPin Social + 1 game of duckpin **$12** Please be sure **to Put Event and Event Date** in the note when paying RSVP Fee

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!