Social Impact & Responsibility

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come attend a free in-person seminar where you will find out why you: -Feel isolated -Can't express yourself openly -Get nervous or anxious in front of people -Run out of things to say or feel tongue-tied -Feel introverted -Don't feel comfortable in any social setting -Can't make more friends -Are shy and miss opportunities to connect in a meaningful way And we cover what you can do about any one, some or all of the above. This seminar is the weapon against loneliness, isolation and boredom, come join us! COME TO THIS SEMINAR AND LEARN THE SECRETS TODAY This seminar is brought to you by the Dianetics & Scientology Life Improvement Center. 1266 Dublin Road, Columbus, Ohio 43215

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus in 2024, this is the perfect place to kick off our Summer of Ice Cream and grab a sweet treat after the show! Their menu features an array of traditional, specialty and vegan shakes, hot cocoa, and more! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: We’ll plan for a 7pm-ish showing and will meet in the lobby area about 20 minutes before the show. Once showtime is announced, advance ticket purchase is advised! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

Join us as we get together to see the top-reviewed comedy-drama, I LOVE BOOSTERS! The film comes from writer/director Boots Riley and follows a group of shoplifters who take aim at a cutthroat fashion maven. Here are details, trailers and our plan for this event: DESCRIPTION: The film follows a group of shoplifters who take aim at a cutthroat fashion maven. It is written/directed by Boots Riley (Sorry to Bother You) and stars Keke Palmer, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, Will Poulter, Don Cheadle, and Demi Moore. BUZZ AND ACCLAIM: I Love Boosters was the opening film at this year’s SXSW Festival and premiered to rave reviews! It is currently earning a tremendous 97% positive rating on Rotten Tomatoes where critics call it, “an unexpected celebration of friendship, community, and solidarity.” Others call the film “an exercise in radical empathy,” a “masterful” and “optimistic” film designed to “provoke discussion” while making the audience laugh. TRAILER: [https://www.youtube.com/watch?v=r4lPRISgr9c](https://www.youtube.com/watch?v=r4lPRISgr9c) SUMMER OF ICE CREAM: GRAETER’S! Established way back in 1870 in Cincinnati, this historic, family-owned brand is famous for their delicious small batch ice cream and any chocolate chunk flavors! They are currently the only commercial ice cream maker using the French Pot method that they’ve been using since they first opened! Plus, those chocolate chunks, oh my goodness! Vegan options are available. PLAN: Details for this event have just been confirmed! We got a later than usual showtime, so we’ll go with ice cream BEFORE the show! Here’s the plan: Meet at Graeter’s at 6:30pm for a pre-show sweet treat! Then, get ready for a fun and wild one! Purchase your ticket for the 7:30pm showing and meet in the lobby area between 7:10 and 7:20pm. Advance ticket purchase not required but be sure to mention you’re with the Movie Group for admission and concession discounts! Look forward to seeing you there, Dan

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.