Pug

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

Early-bird coffee and conversation at [Crimson Cup Coffee Shop - Clintonville](https://www.crimsoncup.com/about/location/clintonville)!

**History** [Chestnut Ridge Metro Park](https://www.metroparks.net/parks-and-trails/chestnut-ridge/) is historically significant because it sits on a 300-million-year-old outcropping of Blackhand sandstone. Geographically recognized as the very first foothill of the Appalachian Mountains, the ridge rises 1,116 feet above sea level. Long before European settlement, the land served as a sacred site for ancient civilizations. The park contains the Old Maid's Orchard Mound, an eight-foot-tall burial mound constructed by the Adena culture between 1000 B.C. and 100 B.C. This ancient landmark has remained largely intact and is now protected on the National Register of Historic Places. The documented modern history of the land began with an official survey conducted by Ebenezer Buckingham in 1801. Original land deeds of sale from this period notably bear the signatures of United States Presidents Thomas Jefferson and James Madison. In the 1830s, Irish laborers arrived at the ridge to quarry its rich Blackhand sandstone. The blocks they hewed were used to build the crucial locks for the nearby Ohio and Erie Canal. Remnants of this early sandstone quarrying operation can still be spotted by sharp-eyed hikers along the modern trails. Agricultural transformation defined the ridge throughout the mid-to-late 19th century. Settlers discovered that the high elevation created a natural air flow that prevented late-season frost damage to crops. Extensive fruit orchards were planted across the slopes between 1860 and 1880. One notable orchard was established by John Wagner, a Spanish-American War veteran who chose the ridge specifically for its proximity to the bustling Columbus market. The park's current name pays homage to the massive American chestnut trees that once dominated the ridgeline before a devastating ecological blight wiped them out in the early 20th century. The conservation story of the modern 486-acre park began in March 1962. The Metro Parks board announced land acquisition plans to block developers from building a residential housing development called Chestnut Heights. Director-Secretary Walter A. Tucker advocated heavily for the purchase, citing the ridge's immense value as a scenic overlook for central Ohio. The district systematically purchased multiple agricultural parcels over the next two decades. After operating strictly as undeveloped farmland through the 1970s, Chestnut Ridge Metro Park officially opened to the public on December 18, 1988. In recent decades, the park has evolved from a quiet hiking spot into a premier regional destination for outdoor sports. A major turning point occurred in 2010 when the Central Ohio Mountain Biking Organization (COMBO) partnered with the park district to develop new infrastructure. Volunteers worked extensively to construct a single-track mountain bike trail, which officially opened in October 2011. An expert gravity and flow trail featuring advanced jumps was later integrated into the loop in 2016. Today, the park successfully balances its deep ancient, industrial, and agricultural history with active recreation. **Map of the Park** Here is a [map of Chestnut Ridge](https://www.metroparks.net/wp-content/uploads/2026/05/CHR_map_1980px_2026.jpg). **Summary** For this event, we will hike the Ridge, Meadows, and Homesite Trails, and Law's Lane, which is unmarked on some maps. None of these trails is individually very long, so we will hike a few permutations and loops until we get in 4-5 miles. The hike will be moderately strenuous. **Where We'll Meet** Drive to the rearmost picnic area at the back of the park. There's a latrine here, but there's no water fountain here or anywhere else at Chestnut Ridge. I strongly recommend you bring some water of your own, at least for after the hike. Cell service at the park is spotty, although your GPS will get you there just fine. The map pin I've provided here is exactly where we'll be meeting and should be able to be used directly in Google Maps, although Chestnut Ridge isn't big and you're unlikely to get lost here. **After the Hike** Afterward, we'll head over to [BrewDog DogTap](https://drink.brewdog.com/usa/brewdog-dogtap-columbus) for [drinks](https://usa.brewdog.com/pages/brewdog-lineup) and [food](https://usa.brewdog.com/cdn/shop/files/DogTap_Menu_2025_65e1ff8b-97d4-4f26-80f1-68321d482025.pdf?v=17356939232910340498). They also have an outdoor area that's extremely popular. I've had their burgers and their pizza, and I think they're both very good. I also really like their [Cold Beer](https://usa.brewdog.com/products/cold-beer-2024) (that's its actual name), which is their American light lager. BrewDog's actual address is [96 Gender Rd, Canal Winchester, OH 43110](https://www.google.com/maps/place/96+Gender+Rd,+Canal+Winchester,+OH+43110/data=!4m2!3m1!1s0x88387c06afa21a85:0x804c611d373d8c54?sa=X&ved=1t:242&ictx=111), and they have a large, free parking lot. We should be there by 5 if you can't make the hike and just want to join us for drinks.

A cookie covered in creamy frosting can brighten anyone’s day! National Frosted Cookie Day is all about that simple joy. **DETAILS:** We'll celebrate the occasion by visiting Cheryl's Cookies headqtrs. cookie shop, trying to decide which seasonal treats to choose! **NEXT:** we'll head west on Polaris Pkwy to Bonefish Grill for Happy Hour eats n drinks. We can share our sweet finds for dessert... *In a busy world, National Frosted Cookie Day offers a little sweetness that reminds us to slow down and enjoy the moment.*

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

**Let’s meet for pizza 1st at Mikey’s Late Night Slice which is connected to Pins! Then we will bowl (no heavy balls involved)**

🔥 OVER 50 HAPPY HOUR at PBR EASTON! 🔥 Looking to meet new people, enjoy great music, dance, laugh, and have an unforgettable night out? Then grab your friends and join us for one of the most exciting Over 50 social events in Columbus! 📍 PBR Cowboy Bar + Smokehouse – Easton 📅 Thursday, June 18th ⏰ 6:00 PM – 9:00 PM (and the fun keeps going!) This is NOT your typical quiet happy hour… this is a high-energy, country-meets-nightlife experience designed for fun-loving singles and couples over 50 who still enjoy getting out, socializing, and making memories! ✨ What’s Happening: 🎵 Live Music from 6:30–8:30 PM 🐂 Mechanical Bull Riding starting at 8:30 PM 💃 Line Dancing with Instructor from 9–10 PM 🎧 DJ & Dancing starting at 9 PM 🍹 Drink Specials All Night: $3, $4 & $5 specials! Whether you want to relax with a drink, hit the dance floor, try the mechanical bull, or just meet a great group of people in a fun atmosphere — this event has something for everyone. 👉 IMPORTANT: When you arrive, CHECK IN with the host under: “Doug / Meetup” to receive your wristband. 🚗 FREE Parking available across from the venue and at the Easton West Garage. Come when you can, leave when you want… but don’t be surprised if you stay all night! Let’s make Thursday night FUN again! 🎉

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

The restaurant’s website doesn’t have the dinner menu listed. I took a picture of the dinner menu.