Streaming Analytics

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

The June Ohio North Database Training user group meeting will be held on **June 2nd, 2026 at 5:00PM**. This will be a **HYBRID** event and we will be joined online by **Sam Nasr.** You're welcome to come meet in-person at our meeting location, the offices of Improving at **[6000 Freedom Square Dr,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** **[Unit 110,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** **[Independence, OH 44131](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** [Teams Link ](https://teams.microsoft.com/meet/215625630917731?p=vxNb3zudhNj0S6Cg0v)if anyone needs it after RSVP-ing for in person. If you would like to subscribe to our email list outside of Meetup, we have changed platforms recently and you will need to register [here in Kit ](https://ohio-north-data-training.kit.com/b8f036f615)instead to receive emails. Agenda: **5:00 PM EST**: Online and in-person meeting begins with a social hour. This is an unstructured hour where you can join us to catch up and meet other group members before the session starts. There will be food brought in for in-person attendees. **6:00 PM EST**: Elections, announcements, followed by our feature presentation. See below for presentation details. **7:30 PM EST**: Optionally after the main presentations, the in-person crowd may go out for snacks and drinks at a local establishment. We hope to see you there! Session Abstract ### SQL Server 2025: The Developer’s Revolution Explore SQL Server 2025’s new dev features -JSON type, Regular Expressions, and Change Event Streaming for real-time pipelines. See how REST API and Data API Builder turn your data into secure, high-performance APIs. Packed with demos, this session is perfect for developers, DBAs, and architects \*Please note, that we will be using Microsoft Teams for the online portion of this meeting. You may want to join a few minutes early to ensure you do not have any issues. If you are attending in person, there are large TVs at the office, and you do not need to bring a laptop or use Teams.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Hosted by Licking County Soil and Water Conservation District **Stream Team Sampling Events** Are you interested in the health of local rivers and streams? You can join the Licking County Soil and Water in a Stream Team assessment. These events are a night filled will fun in the water. We look at habitat, biology, and chemical parameters in waterways that indicate how healthy our water is! We would love to see you at one of these events! Family friendly. Free to attend. June Wildwood Park, Granville Where: 785 W Broadway, Granville, OH 43023 Date: 6/11/2026 Time: 5:30 - 7:30 P.M. July Velvet Ice Cream, Ye Olde Mill Where:11324 Mount Vernon Rd, Utica, OH 43080 Date: 7/9/2026 Time: 5:30 - 7:30 P.M.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Join us as we get together to see the top-reviewed comedy-drama, I LOVE BOOSTERS! The film comes from writer/director Boots Riley and follows a group of shoplifters who take aim at a cutthroat fashion maven. Here are details, trailers and our plan for this event: DESCRIPTION: The film follows a group of shoplifters who take aim at a cutthroat fashion maven. It is written/directed by Boots Riley (Sorry to Bother You) and stars Keke Palmer, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, Will Poulter, Don Cheadle, and Demi Moore. BUZZ AND ACCLAIM: I Love Boosters was the opening film at this year’s SXSW Festival and premiered to rave reviews! It is currently earning a tremendous 97% positive rating on Rotten Tomatoes where critics call it, “an unexpected celebration of friendship, community, and solidarity.” Others call the film “an exercise in radical empathy,” a “masterful” and “optimistic” film designed to “provoke discussion” while making the audience laugh. TRAILER: [https://www.youtube.com/watch?v=r4lPRISgr9c](https://www.youtube.com/watch?v=r4lPRISgr9c) SUMMER OF ICE CREAM: GRAETER’S! Established way back in 1870 in Cincinnati, this historic, family-owned brand is famous for their delicious small batch ice cream and any chocolate chunk flavors! They are currently the only commercial ice cream maker using the French Pot method that they’ve been using since they first opened! Plus, those chocolate chunks, oh my goodness! Vegan options are available. PLAN: Details for this event have just been confirmed! We got a later than usual showtime, so we’ll go with ice cream BEFORE the show! Here’s the plan: Meet at Graeter’s at 6:30pm for a pre-show sweet treat! Then, get ready for a fun and wild one! Purchase your ticket for the 7:30pm showing and meet in the lobby area between 7:10 and 7:20pm. Advance ticket purchase not required but be sure to mention you’re with the Movie Group for admission and concession discounts! Look forward to seeing you there, Dan