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Frequently Asked Questions
Yes! Check out technology events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the technology events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find technology events near your location here. Connect with your local community and discover events within your area.
Technology Events Today
Join in-person Technology events happening right now
Berlin Tech Mixer and Social (Tech / AI / Data / IT) ✨
Whether you're a seasoned tech veteran or just starting out, let's create the ideal afterwork place to meet and chill with other workers in tech - find that new job, expand your network, share ideas, and stay up-to-date on the latest trends in the industry. Let's inspire, innovate, and shape the future of technology in Berlin!
Tech, AI, Data, IT, and more \~
\-\-\-\-\-\-\-\-
### Event Details
💰 Cost: Free
🍺🥃 Afterwork drinks and social
📍 Belushi's Berlin (Alexanderplatz) (Inside, or ask for Tech Social) - Rosa-Luxemburg-Straße 41
🕕 6:00pm onwards every Friday
**Or RSVP on the website for our Discord / WhatsApp communities, and to see who else is going and what their backgrounds/seniority/interests are:**
🔗 [Link to Website](https://techsocialberlin.com/event/meetup)
If you cannot find us, ask staff about Tech Social, or ask in the WhatsApp community above.
\-\-\-\-\-\-\-\-
### Who Should Attend?
Perfect for **Berlin tech professionals** including:
* **Software Developers & Engineers** (Python, JavaScript, Java, C++, React, Node.js)
* **Data Scientists & Analysts** (Machine Learning, AI, Data Visualization, SQL)
* **Cybersecurity Professionals** (InfoSec, Ethical Hacking, Cloud Security)
* **Product Managers & Tech Entrepreneurs**
* **Students & Tech Graduates** looking to break into tech
* **Career Changers** entering tech industry
* **Remote Workers & Digital Nomads** in Berlin
* **Startup Employees & Entrepreneurs**
* **Digital Marketing & Product Professionals**
* **Senior Engineers** looking to mentor and network
\-\-\-\-\-\-\-\-
### What You'll Experience
* 🤝 **Network with Berlin tech community**
* 💼 **Job opportunities** and referrals from peers
* 🚀 **Career acceleration** through peer networking
* 🎯 **Skill sharing** and tech discussions
* 🧠 **Knowledge sharing** on latest tech trends
* 🎉 **Social activities** and games
* 🧠 **Learn from peers** about real-world challenges
* 🚀 **Collaborate** on projects and ideas
* 🎯 **Mentorship connections** (both ways!)
* 🍻 **Fun, casual atmosphere** \- no matter your seniority level
\-\-\-\-\-\-\-\-
### Event Guidelines
* Support the venue by purchasing drinks/food (no outside items allowed)
* Maintain appropriate behavior and respect for all attendees
* Bring physical ID if required by venue (call ahead to confirm)
\-\-\-\-\-\-\-\-
*Berlin Germany tech social mixer afterwork drinks AI connect network data IT programming cybersecurity digital nomad blockchain crypto big data science computer networking community jobs entrepreneur industry product design startup software development machine learning python javascript professional networking career development it professionals developers mentorship ai sql analytics data engineering business intelligence deep learning tensorflow pytorch data visualization data analysts ml engineers Berlin Germany tech social mixer afterwork drinks AI connect network data IT programming cybersecurity digital nomad blockchain crypto big data science computer networking community jobs entrepreneur industry product design startup software development machine learning python javascript professional networking career development it professionals developers mentorship ai sql analytics data engineering business intelligence deep learning tensorflow pytorch data visualization data analysts ml engineers*
Africa Day 2026 in Berlin
**Move Capital. Move Talent. Move Africa.**
Africa is the youngest continent on earth.
By 2050, 1 in 5 people globally will be African.
Yet African startups still receive less than 1% of global VC funding.
What is the real problem?
Is it time to tap into the estimated $95–100 billion USD in remittances sent by the diaspora?
This Africa Day, in partnership with the Westerwelle Foundation, which has just published The German–Africa Investment Report, we will go deep into the gaps to explore :
📈 How Africa’s startup ecosystem is growing
🌍 Which New markets are rising, and how to pay attention to them
💡 Which segments pose the greatest returns outside of FinTech
🤝 How to take the best next step as an investor, proven by research.
The event welcomes:
Founders, Investors, Operators, the diaspora, and Institutional partners looking to make their moves into the African Market with intention.
To our network members and partners who have been looking to make the move from remittances → to investment, from fragmented effort → to ecosystem building.
This event is for you.
Culminating from this event will be our delegation trip to #Nigeria and #Ghana in September in Collaboration with GITEX Nigeria and South Africa, and Namibia in November.
Move Africa.
#AfricaDay #AfricaRising #AfricanDiaspora #InvestInAfrica #AfricanInnovation #investment #funding # VC #Angelinvesting #African Excellence #Excellence #Leadership #FutureOfAfricaEvening Programme
**SCHEDULE**
18:30
Arrival
Networking reception
Guests arrive. No job titles on badges — just names and country of origin. The room begins to know itself before the panel starts.
19:00
Opening
Welcome & the diagnosis — 10 mins
The host frames the evening in plain language. Not a speech — a provocation. Four sentences stating the diagnosis. Then the panel takes the stage.
19:10
Panel · 50 mins
The conversation — moderated, flowing, unscripted
Four panellists. One moderator. The conversation moves through the diagnosis naturally — from the wealth gap, to the talent drain, to the trust deficit, to the intention trap. No fixed questions. The moderator's job is to keep the room honest and the conversation moving toward one inevitable question: so what do we do about it tonight?
20:00
Panel · Open floor
The room joins the conversation — 20 mins
Not a Q&A. The moderator selects three or four people in the room — pre-identified — to add their perspective. Brief, pointed contributions that deepen the diagnosis rather than repeat it. The panel responds. The room feels heard.
20:20
Break
Drinks — 20 mins
The panel comes off stage and into the room. Guests speak directly with panellists. The conversation continues informally — which means it deepens.
DVC Data & AI Lunch Meetup Berlin May
🍕 **Data & AI Lunch Meetup – Pizza & Exciting Conversations** 🍕
The next **DVC Data & AI Lunch Meetup Berlin** is coming up!
We’ll gather for a **shared lunch** and discuss everything around **Data & AI**.
**When:** Friday, May 29, 2026, 12:30 PM
**Where:** Monte Mente, Das Center am Potsdamer Platz
**Cost:** Self-pay
**Topic:** Exchange on Data & AI
Join us for a great time of pizza and discussion on the latest developments in the **data world**!
Looking forward to an exciting exchange with you! 🍕🤝
[#Data](https://www.datavaluecreation.com/search/posts?query=%23#Data) [#AI](https://www.datavaluecreation.com/search/posts?query=%23#AI) [#Meetup](https://www.datavaluecreation.com/search/posts?query=%23#Meetup) [#Networking](https://www.datavaluecreation.com/search/posts?query=%23#Networking) [#Innovation](https://www.datavaluecreation.com/search/posts?query=%23#Innovation) [#DataStrategy](https://www.datavaluecreation.com/search/posts?query=%23#DataStrategy)
berlinCreators Werkstattabend
Unser Verein berlinCreators e.V. trifft sich jeden Freitag ab 18 Uhr im Makerspace.
Wir haben Gruppen rund um Elektronik, 3D-Druck, Nähen, Programmieren, Retro Computer. Egal ob Anfänger oder Profi – hier seid Ihr Willkommen. Ihr könnt mit anderen fachsimpeln, Euch inspirieren lassen oder auch mit unserer Hilfe Eure ersten Projekte starten.
Wenn Ihr Euch bei uns wohlfühlt und Mitglieder bei den berlinCreators werden möchtest, freuen wir uns.
Kommt vorbei, lernt den Space, uns und die Möglichkeiten kennen.
Lean Coffee for Managers & Leaders
Join us for an upcoming in-person Lean Coffee meetup. Lean Coffee is a lightly-structured meeting format where the attendees create the agenda.
Bring your management challenges; whether you're managing people, products, processes or beyond, and solve them together with peers from a diverse set of backgrounds.
This event is great for anybody trying to create better ways of working and wants to share with + learn from others trying to do the same.
FLINTA* Mix Lab DJ Showcase
**343 Labs and the FLINTA\* Producers of Berlin present: FLINTA\* Mix Lab!**
Come join the FLINTA\* Mix Lab DJ Showcase on May 29th!
Our FLINTA\* Mix Lab group has been meeting regularly over the last months at the 343 Labs school, where we have been able offer the participants a chance to practice on club standard equipment, share knowledge on DJ-ing and mixing techniques, and create a community. Our participants will each perform a set with genres of their choice, and we get the chance to listen, support and enjoy!
**Here are the details:**
* May 29th
* Free entry
* 18:00-23:00 (doors open at 17:30)
* **\*Note: entry and re-entry after 22:00 is not possible, therefore please arrive early.**
* Alcoholic and non-alcoholic drinks will be available for purchase with cash and card.
You must RSVP in order to attend;
**Please RSVP here on Meetup or on the 343 Labs website:**
https://343labs.de/events/flinta-mix-lab-dj-showcase/
Coworking at Alexanderplatz
Today we are working in a beautiful location at Alexanderplatz with desks, power sockets, free WiFi, available food/drinks and air conditioning. We will be working on the second floor of the building with a beautiful view of the Fernsehturm.
NOTE: We don't share the venue location publicly. Find out where it is by joining our Telegram chat group: **[https://spam-destroyer.com/check/jelly](https://spam-destroyer.com/check/jelly)**
😴 Tired of working by yourself?
🌡️ Too hot or too cold to work at home?
🍫 Contents of your fridge or the laundry distracting you?
💻 Come join other freelancers and remote workers for coworking!
☕️ There are no membership requirements, free WiFi, some power sockets, a large desk, some affordable coffee, toasted sandwiches and drinks!
⏰ We'll be there from the start time, but feel free to stop by any time.
• WHAT TO BRING •
Whatever you need to work on your own project / tasks :)
• QUESTIONS? •
Join our Telegram chat group to ask any questions:
[https://spam-destroyer.com/check/jelly](https://spam-destroyer.com/check/jelly)
• MORE EVENTS? •
To have more events, we need more organisers. If you would like to help out, please get in touch [😀](https://emojipedia.org/grinning-face/)
Technology Events This Week
Discover what is happening in the next few days
Sunday Watercolor Workshop
A small, cozy home setting watercolor session for beginners.
This workshop is designed for people who want to slow down and try something creative in a relaxed, small group setting.
During the session, you will:
– learn 2–3 fundamental watercolor techniques
– understand how to control water and color
– create one finished piece to take home
You don't need any experience.
All basic materials are provided.
Group size is limited (4–6 people) to keep the experience personal.
€15 (materials included)
Paypal or bank transfer
📍 Charlottenburg (exact address shared after booking)
From expat to founder: Startup networking in Berlin
**From Expat to Founder: Startup Networking in Berlin**
❯ Are you an **international professional in Berlin** with a **startup** idea, entrepreneurial ambition, or an interest in the local startup ecosystem?
Join this in-person networking session at **the IamExpat Fair Berlin, hosted by Founder Institute Germany.**
❯ Register via the **IamExpat Fair website** to get access to the Fair and the networking event for free: [https://tinyurl.com/IamExpat](https://tinyurl.com/IamExpat)
❯ **Founder Institute** supports early-stage entrepreneurs in turning ideas into validated, fundable companies. This session is designed for expats and international residents who want to connect with like-minded people, explore startup opportunities in Berlin, and meet founders, mentors, advisors, and ecosystem partners.
Whether you already have a startup idea, are considering becoming a founder, or simply want to understand the Berlin startup scene better, this session is a good place to start.
❯ **Your hosts of the day:**
* [Kai Malkwitz](https://www.linkedin.com/in/malkwitz/)
* [Nikos Nakos](https://www.linkedin.com/in/nikosnakos/)
❯ **Who should Attend?**
* Anyone interested in entrepreneurship and networking around it
* Anyone who has a pre-seed tech company or a startup idea
* Anyone interested in joining a startup accelerator
* Anyone who is looking for a cofounder or would want to join a startup as a cofounder
❯ **What is the Agenda?**
* Welcome and short introduction by Founder Institute Germany
* Guided startup networking for expats and international residents and people interested in entrepreneurship
* Exchange with other aspiring founders, early-stage entrepreneurs and startup ecosystem participants
❯❯ This is a live offline event at the IamExpat Fair Berlin.
To join the networking session and the fair for free, please register via the IamExpat Fair website:
[https://tinyurl.com/IamExpat](https://tinyurl.com/IamExpat)
❯❯ To join our upcoming Founder Institute program in October 2026, you can apply here: [https://fi.co/Germany](https://fi.co/Germany)**.** For more information about the investors, accelerators, incubators, and [tech events available in Berlin](https://fi.co/events/berlin), see our [list of Startup Resources](https://fi.co/startup-resources).
**About IamExpat:**
IamExpat is a leading English-language media platform for internationals in Germany, the Netherlands and Switzerland. Founded and run by expats, IamExpat provides practical information, news, job listings, housing services, events and lifestyle content for the international community.
The IamExpat Fair Berlin brings together expat-friendly companies, service providers, workshops and networking opportunities in one place, on one day. The 2026 edition takes place at Estrel Berlin and is designed to help international residents connect with the people, services and opportunities they need to build their lives and careers in Germany.
**About Founder Institute**
The [Founder Institute](https://fi.co/berlin) is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
Founders Running Club :: Berlin
**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking.
Every Saturday morning we gather together and run through Tiergarten.
Join us in one of these 3 routes:
\* **5K** – for new & beginner runners
\* **7K** – for regular runners
\* **11K** – for more experienced runners
**OBS**: We are usually around 30 people, between regulars and newcomers (from here and from Luma), so don't be scared if there are not a lot of people confirmed on the event here.
The pace is chill and conversational, around **6:30**.
On the 7k and 11k some people like to push a bit more, but no one gets left behind.
We finish with a nice coffee and amazing conversations.
The vibe is always great.
Pets, friends, family, are welcome.
More about **FRC**:
🗓️ Launched in San Francisco, July 16, 2022
🌍 Now in 50+ cities
📅 Running + Networking events + Community
**Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats?utm_source=luma)
Berlin Instagram [http://instagram.com/frcberlin](http://instagram.com/frcberlin?utm_source=luma)
**Global FRC**:
Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/?utm_source=luma)
LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/?utm_source=luma)
Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC?utm_source=luma)
Website [http://foundersrc.com/](http://foundersrc.com/?utm_source=luma)
Poker Cash Game ♠️
Looking to unwind, meet fellow founders, and connect with others in the startup world? Join us for a casual evening of good food, great company, and a friendly **poker tournament** with a €5 entry and €10 re-buy, 5/10 cent blinds that increase by 10 cents every hour.
**What to Expect**
**7:00 – 7:30 PM:** Check in & Mingle
**From 7:30 PM:** Poker game begins (friendly competition, beginners welcome!)
🎟️ **€10 including Entry & Snacks + €10 Poker Chips to Play with, rebuy up €50.**
**Everyone is welcome! Whether you’re a pro, a beginner, or just here to learn, we’ll divide tables based on experience. Please indicate your level with your name tag:**
**🟢 Green – No clue, here to learn**
**🟠 Orange – Beginner / Intermediate**
**🔴 Red – Advanced / Professional**
**✅ Spaces are limited, so claim your spot through this [SIGN UP FORM](https://forms.gle/QCjXZXioTk5V4wTh9)**
**and [Join the WhatsApp Group Founders & Startups Poker Night ](https://chat.whatsapp.com/HZqJkAGiXQ51GECyLiQohZ)[♠️](https://chat.whatsapp.com/C02KYYSMS8cGgKocAoOhkk) where I will be sharing more details later**
🚦Traffic Light Speed Friending 💞
✅**Please fill the** [SIGN UP FORM HERE](https://forms.gle/LaifWkFTDRn4gweQ7) **to join this event**
Looking to meet new people thru a fun and engaging experience ? Whether you're single, taken, or it’s... complicated, this event is for you!
Join us for a unique **Traffic Light Speed Friending experience** to meet friendly faces with an interactive introduction, speed friending rounds with fun conversation cards, and enjoy Italian pizza together, everything is designed to help you spark connections 💖
🚦**The** **Traffic light concept**
Upon arrival, you’ll receive colour-coded name tags that reflects your intensions so there’s no mixed signals 😉
💚Green – Single & open to date
🧡Orange – It’s complicated or just confused, but you’re open to making new friends
❤️Red – Taken, just here to make friends
👀**Here’s What to Expect:**
🙋🏻♀️**Starting with introduction & Guess the fun facts:** we’ll display the intro and fun fact you submitted on screen, and everyone will guess who it belongs to. It’s a fun way to learn about each other while skipping repetitive introductions and small talk.
🍕**Italian Pizza & a Welcome drink** – Mingle with each other over yummy italian pizza & drinks.
Optional Spark Tote bag with fun questions printed on the merch where you can choose from the form when you sign up.
🚦**Traffic Light Speed Friending Rounds** – you will rotate every 5 minutes with conversation cards on the table to make the conversation easier so you can have fun discussions and skip the small talk.
🏆**Fun ice breaker games I designed with Prizes:** er and end the night with laughter
🎤**Optional Karaoke** at the end to sing to night away
👀[Sneak peak of our last speed friending event on Instagram ](https://www.instagram.com/reel/DPY7jWGCFvd/?igsh=Mm0yb2ppZTlhZnp4)
️🎟️**Ticket Price:** €35 Includes all activities, Italian break & Pizza, and a welcome drink (10% off Student discount or unemployment discount available)
✅ [SIGN UP FORM HERE](https://forms.gle/LaifWkFTDRn4gweQ7)
🔗 Traffic light speed friending WhatsApp Group: https://chat.whatsapp.com/FZJK9k42VJi2hl5PMMOvTj?mode=gi_t to get to know each other before the event
💖Check our vibes on Insta: https://www.instagram.com/sparkevents_510
Don’t miss out on an afternoon of joy, laughter, and meaningful new connections in a fun, vibrant atmosphere! Can’t wait to see you all soon! 🫶🏼
German, English, Spanish, Coffe A2-C2, Bring 2 German Friend get 1Drink, ur Ex..
Meet, Match, MoveOn and Manage or Master
Why Meet 1)Meet new People Culture Languages.
2)Not Match Romance, Political Views nor Religion, only Respect and Joy
3) Moveon, advance with your level, goals, and especially share and try Rotate the groups and let others participate a bit.
4) Master the challenges, and Manage to give a Like or appreciate the meetups!!
**Thematic** or small Concept: Manage to Bring 2 German Friends and you get a Drink. if you bring your Ex Partner + 2 German friends =2 drinks = thats the Challenge and the Attitude of 2026
From Idea to First 10 Customers (2nd part)
🚀 **From Idea to First 10 Customers — Part 2**
The journey doesn’t stop after building the idea.
The real challenge begins when you need people to actually use — and pay for — what you created.
After the great response to our first session, we’re bringing back Part 2 with deeper discussions, practical insights, and real founder experiences focused on getting traction in the early stages.
This session is designed for founders, aspiring entrepreneurs, freelancers, and anyone interested in understanding how startups move from an idea to their first real users and customers.
No unrealistic “growth hacks.”
No theory overload.
Just practical conversations around early-stage growth, validation, customer acquisition, and building momentum.
***
# 💡 What We’ll Discuss
• How to get your first users
• Finding early adopters
• Mistakes founders make in the beginning
• Why validation matters more than perfection
• Building trust before scaling
• Realistic approaches to early customer acquisition
• Lessons from startup experiences
***
# 🎯 Why Join
Because getting your first customers is often harder than building the product itself.
This session will help you better understand:
✔ how people discover products
✔ why some ideas gain traction and others don’t
✔ what founders should focus on in the early stages
***
# 📅 Event Details
📅 **May 30, 2026**
⏰ **13:00 – 15:30**
📍 **The Social Hub**
See you there!
Check out our websites:
Company-[Datenstrom-3ag.com](https://datenstrom-3ag.com/?utm_source=luma)
Application-[Growfirma.com](https://growfirma.com/?utm_source=luma)
Technology Events Near You
Connect with your local Technology community
June 2026 AWS Columbus - Topic to be announced
Topic to be announced.
**THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/
**DIRECTIONS**
Franklin University
Fisher Hall
300 E. Main St, Columbus, OH 43215
Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8
Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map.
NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Christians in Tech - Meetup #36 @ Improving
Christians in Tech is a community at the intersection of faith and technology. Our meetups are designed to spark meaningful conversations, promote knowledge sharing, and encourage growth—both in your career and your spiritual walk with God. Whether you're an experienced professional or just starting your tech journey, CIT welcomes you.
Our Website
[https://linktr.ee/citcbus](https://linktr.ee/citcbus)
Sponsors and Partners
* Improving (Venue Sponsor)
* Bethel World Prayer Center (Fiscal Sponsor)
* Fruits & Roots (Coffee Partner)
Microsoft Build - Columbus Edition!
We are bringing Microsoft Build sessions to Columbus Ohio!
The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us!
And yes, there will be free food. So please RSVP for a head count!
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
Columbus Arduino Raspberry Pi Enthusiasts (CARPE) (Check Location)
Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration!
This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired.
**New to electronics or curious about tinkering?**
You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building.
While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability. This session will be at the Worthington Park Library in the Olentangy Meeting Room.
ServiceNow Knowledge 26 Recap + Topgolf Happy Hour
Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)






























