tuning forks

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

You're invited to Indiana D365 User Group Meeting Wed Jun 10, 2026 2-4 PM Agenda (sessions may change time slots before the meeting.) 2 Welcome 2:10 Stratgies for successful testing - Carla Teasdale from Wilmuth Solutions 2:50 Building Power Apps in an AI world using Claude Code demo - Natalie Roberts from Leaf Software Solutions 3:30 Everything you need to know about Quality in BC - Derek Bohman, BC Consultant 4:00 Closing Notes 4:10-5 Networking Social at Upland Brewing at Clay Terrace (walk over) Link Information to join remotely below [https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7](https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7d) Tap on the link or paste it in a browser to join

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

**✅ Salsa Wednesdays with Todd Smith!** **👉 Beginner Salsa Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Salsa Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Salsa Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/salsa-wednesdays-dance-class-tickets/ **👉 Questions? Text Todd @ (614) 774-8146**

**$45 chose your own design**

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Sleep in on Sundays. When you've had your fill of pajama-time, roll out and have some tasty brunch with your fellow Humanists!

**Let’s meet for pizza 1st at Mikey’s Late Night Slice which is connected to Pins! Then we will bowl (no heavy balls involved)**

Main Library, Meeting Room 2B What does it mean to be the salt of the earth and the light of the world? In this gathering, we'll continue our series on the Sermon on the Mount from a mystical perspective. Together we’ll explore Matthew 5:13–16, looking not only to the passage as moral instruction, but also to the deeper transformation of consciousness that Jesus invites. Together we'll reflect on how spiritual awakening changes the way we see ourselves, others, and the world around us. Libera Animae is an interfaith community focused on inner growth, creativity, and authentic connection. All backgrounds are welcome.

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Please join Columbus Tea Lovers for a tasting of loose leaf teas at a private residence in Worthington. (The address will be sent out via private Meetup message a day ahead to those who have RSVP'd.) June 20th is the Worthington Arts Festival so feel free to attend that event which is down the street in addition to the tea party. For this tasting please bring a tea or tisane (an herbal brew that contains no tea leaves) does not come in a prepackaged tea bag. You can feel free to bring it pre-brewed in a carafe or thermos; please leave out the milk and sweetener as we will have some on hand to mix and match. We will have the kettle on and fillable single serve disposable tea bags if you would like to bring the tea leaves unbrewed and extra tea cups on hand as well. We welcome you to bring snacks or desserts that are you enjoy pairing with tea. You can bring a chair if the day is nice in case we sit outside. There is a cat in the house, so be aware in case of allergies. If you want to write in the chat what you plan to bring so we don't have a lot of the same thing, please do so!

**Our June novel is: *The Eights* by Joanna Miller** **This month’s novel is set during World War I. It’s a 20th-century historical fiction story about friendship and war, with coming-of-age elements and a slightly haunted tone. The book is 384 pages in print and 10 hours and 9 minutes on audiobook.** Oxford, 1920. For the first time in its one-thousand-year history, Oxford University officially admits female students. Burning with dreams of equality, four young women move into neighboring rooms in Corridor 8. Beatrice, Dora, Marianne, and Otto—collectively known as The Eights—come from all walks of life, each driven by their own motives, each holding tight to their secrets, and are thrown into an unlikely, unshakable friendship. Dora was never meant to go to university, but, after losing both her brother and her fiancé on the battlefield, has arrived in their place. Politically-minded Beatrice, daughter of a famous suffragette, sees Oxford as a chance to make her own way - and some friends her own age. Otto was a nurse during the war but is excited to return to her socialite lifestyle in Oxford where she hopes to find distraction from the memories that haunt her. And finally Marianne, the quiet, clever daughter of a village pastor, who has a shocking secret she must hide from everyone, even her new friends, if she is to succeed. Among the historic spires, and in the long shadow of the Great War, the four women must navigate and support one another in a turbulent world in which misogyny is rife, influenza is still a threat, and the ghosts of the Great War don’t always remain dead.