User Experience

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Let’s meet and wander the galleries! General admission on Sundays is free.

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus in 2024, this is the perfect place to kick off our Summer of Ice Cream and grab a sweet treat after the show! Their menu features an array of traditional, specialty and vegan shakes, hot cocoa, and more! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: We’ll plan for a 7pm-ish showing and will meet in the lobby area about 20 minutes before the show. Once showtime is announced, advance ticket purchase is advised! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan

The June Ohio North Database Training user group meeting will be held on **June 2nd, 2026 at 5:00PM**. This will be a **HYBRID** event and we will be joined online by **Sam Nasr.** You're welcome to come meet in-person at our meeting location, the offices of Improving at **[6000 Freedom Square Dr,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** **[Unit 110,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** **[Independence, OH 44131](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)** [Teams Link ](https://teams.microsoft.com/meet/215625630917731?p=vxNb3zudhNj0S6Cg0v)if anyone needs it after RSVP-ing for in person. If you would like to subscribe to our email list outside of Meetup, we have changed platforms recently and you will need to register [here in Kit ](https://ohio-north-data-training.kit.com/b8f036f615)instead to receive emails. Agenda: **5:00 PM EST**: Online and in-person meeting begins with a social hour. This is an unstructured hour where you can join us to catch up and meet other group members before the session starts. There will be food brought in for in-person attendees. **6:00 PM EST**: Elections, announcements, followed by our feature presentation. See below for presentation details. **7:30 PM EST**: Optionally after the main presentations, the in-person crowd may go out for snacks and drinks at a local establishment. We hope to see you there! Session Abstract ### SQL Server 2025: The Developer’s Revolution Explore SQL Server 2025’s new dev features -JSON type, Regular Expressions, and Change Event Streaming for real-time pipelines. See how REST API and Data API Builder turn your data into secure, high-performance APIs. Packed with demos, this session is perfect for developers, DBAs, and architects \*Please note, that we will be using Microsoft Teams for the online portion of this meeting. You may want to join a few minutes early to ensure you do not have any issues. If you are attending in person, there are large TVs at the office, and you do not need to bring a laptop or use Teams.