User Experience

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come chat about Atlassian tools and best practices at the Reynoldsburg Sunny Street Cafe and Breakfast is on Atlassian! Let's get the day started off with breakfast with your ACE Leaders! We're always excited to talk about Atlassian Products, share our knowledge and hand out swag! Come chat with us about new product news and anything you are working on within the Atlassian product stack. This is a great opportunity to come see what we are all about, hear new business news and share with other Atlassian users your questions and experiences. We'd love to see new and old friends come out to chat and learn about Atlassian! Agenda --- Moderators Kimberly Deal - Columbus Atlassian User Group Leader Kevin Stanley - Columbus Atlassian User Group Leader Greg Sprowls - Columbus Atlassian Community Leader Hosted By Kimberly Deal, Atlassian User Group Leader Kevin Stanley, Chief Everything Greg Sprowls, Agility Lead --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. Partner Atlassian --- For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-rise-and-shine-with-atlassian-reynoldsburg-5/.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Get ready for a Picnic, this is our social and member appreciation event for the year! Feel free to bring family, but be sure to reach out with the number of attendees, so we can provide food for everyone. There will of course be food, music, games and fun! Event is held rain or shine, we have a covered shelter house reserved for the event. Agenda --- Moderators Kimberly Deal - Columbus Atlassian User Group Leader Kevin Stanley - Columbus Atlassian User Group Leader Greg Sprowls - Columbus Atlassian Community Leader Hosted By Kimberly Deal, Atlassian User Group Leader Kevin Stanley, Chief Everything Greg Sprowls, Agility Lead --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-annual-columbus-ace-summer-picnic/.

Let’s meet and wander the galleries! General admission on Sundays is free.

**🥰 Online Speed Dating via Zoom – Connect with Port St. Lucie Singles Tonight!** We pair you by personality and age so every conversation feels natural. It's simple: complete a short personality quiz, jump on Zoom, and meet Port St. Lucie singles in guided one-on-one rounds. Matches shared afterwards. **✅ Grab your spot by RSVPing.** The host will send you a personality quiz and Zoom details directly after you RSVP. Don't leave it too late — places fill up. --- 🎯 **Perfect for:** - Singles who prefer a hosted, structured experience - Busy professionals who don't want to waste evenings - Singles in Port St. Lucie who want to meet people from home - People re-entering the dating scene after a break - Anyone who likes connecting online before meeting face-to-face **Event Details** - **Format:** Virtual on Zoom – hosted and well-structured - **Location:** From home – all you need is Wi-Fi and a webcam - **Host:** Professional host keeping the evening smooth and relaxed - **Vibe:** Laid-back one-on-one chats with Port St. Lucie locals - **Tech:** Zoom, webcam, and a stable connection - **Duration:** Roughly 90 minutes - **Matches:** Mutual matches sent out after the event - **Rounds:** Multiple short one-on-one rounds **How It Works** 1. **RSVP here** – Secure your spot on Meetup. 2. **Check your Meetup messages** – The host will reach out with a personality quiz to match you with compatible Port St. Lucie singles. 3. **Complete the quiz** – A quick personality quiz so we can find your best matches. 4. **Hop on Zoom** – You'll receive the Zoom link before the event. The host handles the rest. 5. **Chat & match** – Quick timed rounds with Port St. Lucie singles, then mutual matches sent out after. **Frequently Asked Questions** **Do I need experience?** Not at all. The host walks you through everything. **How long are the chats?** A few minutes each — just enough to get a sense of someone. **Do I need anything besides Zoom?** Just Zoom, a webcam, and Wi-Fi. That's it. --- ✨ Real people, real conversations — all from your home. RSVP to join us. ❤️‍🔥 ✨

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