User Research

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Hello Columbus!** **The community is buzzing and growing well.** **We are thrilled to bring our third BrowserStack QA Meetup on March 12th!** We are creating a space for deeper insights, meaningful connections, and a vibe you won't want to miss. **What to expect:** * **Connect:** Network with Columbus' top engineering and QA minds. * **Learn:** Real-world tactics and trends you can use immediately. * **Enjoy:** Food, drinks, and great community spirit. **Agenda** * **[Sam Gomez](https://www.linkedin.com/in/samueljgomez/)** is presenting "AI is more than LLMs: Choosing the right AI for your needs." **RSVP Essential:** Space is limited, and we want to ensure a great experience for everyone. **RSVP now to secure your spot!** 📍 **Venue:** Leading EDJE, 6515 Longshore Loop, Suite 300, Dublin, OH 43017 📍 **Free Parking:** 6725 Longshore Street, Dublin, OH 43017 📅 **Date & Time:** March 12, 6:00 PM **Stay Connected!** Want to continue the conversation beyond the meetup? Join our **BrowserStack Discord Server** to get updates, connect with fellow QA professionals, and be part of an ongoing discussion. **Don’t miss out—click below to join!** 🔗 [\[](https://discord.gg/6SdCyWTNyW)**[Join the BrowserStack Discord Server](https://discord.gg/6SdCyWTNyW)**[\]](https://discord.gg/6SdCyWTNyW) **A Few Notes:** ✅ This is an **in-person event** ✅ **RSVP does not guarantee a seat** – A confirmation email will be sent one day before the event. **TALK ABSTRACT:** AI is all the hype these days; however, despite (or maybe because of) the excitement around it, a high percentage of AI projects fail. Projects that are over budget, delayed, or that fail to scale past the POC phase are very common. In many of these scenarios, choosing the right approach can be as critical as the solution itself. Should you build a tailored machine learning model, leverage the power of large language models (LLMs), or integrate with AI copilots? Each option has unique strengths, trade-offs, and resource requirements, and the key to success lies in aligning your choice with your business goals and technical constraints. In this talk, we will go beyond the basic concepts and definitions to provide a practical guide that allows attendees to navigate these decisions through real-world case studies. We will examine scenarios in which different AI paradigms were chosen, discuss the factors that influenced those decisions, and outline the process for evaluating needs, constraints, and outcomes. From assessing data availability and team expertise to balancing cost and scalability, you'll gain insights into the critical considerations that guide the selection process. By the end of this session, you’ll have a clear process for determining whether machine learning, LLMs, or copilots are best suited to your AI challenges and understand the resources and strategies needed to bring your chosen solution to life. This talk is ideal for decision-makers, technical leads, and innovators seeking to demystify AI implementation and maximize the impact of their investments.

Window functions have nothing to do with the Windows operating system but provide a “window” to a result set when used in SQL queries. They are powerful, set-based methods to view data in unexpected ways. Window functions provide easy, set-based solutions to solve some common problems: * Using running totals * Performing operations in intervals * Identifying data gaps and islands * Performing aggregates without losing detail Many people are confused by window functions and do not know how to use them properly. This session will explore window functions, how they work, and how to use them. Demonstrations with several examples will solidify how window functions can simplify queries and make them more powerful.

Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel. Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger. Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life. Please visit our Official Church Website (http://raysoflightchurch.com) for more information.

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!