User Research

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Hello Columbus!** **The community is buzzing and growing well.** **We are thrilled to bring our third BrowserStack QA Meetup on March 12th!** We are creating a space for deeper insights, meaningful connections, and a vibe you won't want to miss. **What to expect:** * **Connect:** Network with Columbus' top engineering and QA minds. * **Learn:** Real-world tactics and trends you can use immediately. * **Enjoy:** Food, drinks, and great community spirit. **Agenda** * **[Sam Gomez](https://www.linkedin.com/in/samueljgomez/)** is presenting "AI is more than LLMs: Choosing the right AI for your needs." **RSVP Essential:** Space is limited, and we want to ensure a great experience for everyone. **RSVP now to secure your spot!** 📍 **Venue:** Leading EDJE, 6515 Longshore Loop, Suite 300, Dublin, OH 43017 📍 **Free Parking:** 6725 Longshore Street, Dublin, OH 43017 📅 **Date & Time:** March 12, 6:00 PM **Stay Connected!** Want to continue the conversation beyond the meetup? Join our **BrowserStack Discord Server** to get updates, connect with fellow QA professionals, and be part of an ongoing discussion. **Don’t miss out—click below to join!** 🔗 [\[](https://discord.gg/6SdCyWTNyW)**[Join the BrowserStack Discord Server](https://discord.gg/6SdCyWTNyW)**[\]](https://discord.gg/6SdCyWTNyW) **A Few Notes:** ✅ This is an **in-person event** ✅ **RSVP does not guarantee a seat** – A confirmation email will be sent one day before the event. **TALK ABSTRACT:** AI is all the hype these days; however, despite (or maybe because of) the excitement around it, a high percentage of AI projects fail. Projects that are over budget, delayed, or that fail to scale past the POC phase are very common. In many of these scenarios, choosing the right approach can be as critical as the solution itself. Should you build a tailored machine learning model, leverage the power of large language models (LLMs), or integrate with AI copilots? Each option has unique strengths, trade-offs, and resource requirements, and the key to success lies in aligning your choice with your business goals and technical constraints. In this talk, we will go beyond the basic concepts and definitions to provide a practical guide that allows attendees to navigate these decisions through real-world case studies. We will examine scenarios in which different AI paradigms were chosen, discuss the factors that influenced those decisions, and outline the process for evaluating needs, constraints, and outcomes. From assessing data availability and team expertise to balancing cost and scalability, you'll gain insights into the critical considerations that guide the selection process. By the end of this session, you’ll have a clear process for determining whether machine learning, LLMs, or copilots are best suited to your AI challenges and understand the resources and strategies needed to bring your chosen solution to life. This talk is ideal for decision-makers, technical leads, and innovators seeking to demystify AI implementation and maximize the impact of their investments.

Window functions have nothing to do with the Windows operating system but provide a “window” to a result set when used in SQL queries. They are powerful, set-based methods to view data in unexpected ways. Window functions provide easy, set-based solutions to solve some common problems: * Using running totals * Performing operations in intervals * Identifying data gaps and islands * Performing aggregates without losing detail Many people are confused by window functions and do not know how to use them properly. This session will explore window functions, how they work, and how to use them. Demonstrations with several examples will solidify how window functions can simplify queries and make them more powerful.

Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel. Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger. Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life. Please visit our Official Church Website (http://raysoflightchurch.com) for more information.

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas

Come chat about Atlassian tools and best practices at the Reynoldsburg Sunny Street Cafe and Breakfast is on Atlassian! Let's get the day started off with breakfast with your ACE Leaders! We're always excited to talk about Atlassian Products, share our knowledge and hand out swag! Come chat with us about new product news and anything you are working on within the Atlassian product stack. This is a great opportunity to come see what we are all about, hear new business news and share with other Atlassian users your questions and experiences. We'd love to see new and old friends come out to chat and learn about Atlassian! Agenda --- Moderators Kimberly Deal - Columbus Atlassian User Group Leader Kevin Stanley - Columbus Atlassian User Group Leader Greg Sprowls - Columbus Atlassian Community Leader Hosted By Kimberly Deal, Atlassian User Group Leader Kevin Stanley, Chief Everything Greg Sprowls, Agility Lead --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. Partner Atlassian --- For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-rise-and-shine-with-atlassian-reynoldsburg-4/.

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** *Spec-Driven Development with GitHub Spec-Kit: From Intent to Implementation* Spec-driven development flips the traditional workflow on its head: instead of code being the source of truth, the specification becomes the backbone of design, collaboration, and delivery. In this session, we’ll explore how GitHub Spec-Kit enables teams to treat specifications as first-class artifacts—living documents that drive architecture, implementation, and verification. You’ll learn how Spec-Kit helps teams clearly express intent using structured, version-controlled specs that live alongside code. We’ll walk through a practical workflow that starts with defining system behavior and constraints, then progressively refines those specs into testable, automatable outcomes. Along the way, we’ll show how specs can reduce ambiguity, improve cross-functional collaboration, and make design decisions explicit before a single line of production code is written. This talk will cover: --What spec-driven development is (and what it isn’t) --How GitHub Spec-Kit fits into modern developer workflows --Using specs to align product, engineering, and AI-assisted development --Real-world examples of turning specs into implementations with confidence Whether you’re building greenfield systems, integrating AI into your stack, or trying to reduce costly rework, spec-driven development offers a scalable way to move faster without sacrificing clarity. Attendees will leave with concrete patterns and a clear mental model for adopting GitHub Spec-Kit in their own projects. **YouTube Link** TBA