Virtual Design and Construction

Under the guidance of the national innovation-driven development strategy, technological and industrial exchanges between Shanghai and Hong Kong have been increasingly deepening. Shanghai Industrial Investment (Holdings) Co.,Ltd. And Shanghai Orient Nexus Asia-Pacific Talent Exchange and Development Center jointly launch the **SIIC 2026 Innovation Competition**. The competition aims to build an international and professional platform for innovation and entrepreneurship, promote the efficient transformation of scientific and technological achievements, attract and cultivate high-level entrepreneurial and innovative talents, accelerate the landing and development of outstanding projects in Shanghai and globally, and further enhance talent exchange and cooperation between Shanghai and Hong Kong—realizing its strategic significance. **Competition Highlights** * Technology-Driven, Results-Oriented * Talent Magnet, Innovation Hub Building * Shanghai-Hong Kong Synergy, Collaborative Innovation * Brand Building, Resource Integration **Competition Track and Focus** * Integrated circuits * Biopharma * Artificial intelligence * Green low-carbon technologies * Advanced equipment * Fashion and consumer goods **Awards** FIRST PRIZE - ¥ 50,000 SECOND PRIZE - ¥ 20,000 EXCELLENCE AWARD - ¥ 5,000 (15 winners) and Subsidy for a visit to Shanghai **Application Deadline:** 10th June, 2026 [Click here to apply ](https://www.orientnexus.com.cn/iec/#msdynmkt_trackingcontext=31d804bd-bfc1-40bc-a2ea-49a5a2f00300)

Sports Chanbara Regular Class (Thursday) Sports chanbara is a free-style Japanese combat sport, which originated from Kodachi Goshindo (Self-defense with a short sword). We would like to introduce this new sport to Hong Kong. Please join us and be a Samurai. Dress code: Sport Attire The session will include the following: Warm-up exercise Basic Japanese Dojo manners Sports Chanbara Basic movement (Kihon Dosa) Attaching Techniques Blocking Techniques Basic Movements of Dodging Sparring Date: Each Thursday Time: 2000-2200pm Location: Room 503, 5/F, BLK B Hoi Luen Industrial Centre, 55 Hoi Yuen Road, Kwun Tong, Kowloon Fee: $600 per 4 classes Others: Attendee no need to bring/buy any helmet or gear and coach will borrow the gears for attendee use during class. For reservation, please message/call Stephen Sensei at 61762261 https://wa.me/85261762261 To find out more, please visit our Facebook Page: https://www.facebook.com/HongKongSportsChanbara Instagram Page: https://www.instagram.com/sports_chanbara_hong_kong/

*"The best questions aren't always the ones we're asked—they're the ones we create together."* Usually, at a Curious Souls Café gathering, you arrive to find a carefully curated deck of questions waiting for you. This time, we are flipping the script: **you** are the conversation designer. Every great discussion starts with a spark of curiosity. In this special interactive event, we aren't just answering questions; we are building the game from the ground up. We will split into small teams, pick our own unique themes, and use our [Deck Builder](https://curioussouls.cafe/tools/builder/) webapp to co-create custom decks with AI on the fly. Will your team build a deck about navigating the modern workplace? A lighthearted round of nostalgic "What Ifs"? Or a deep dive into the unwritten rules of life? The direction of the night is entirely in your hands! Bring your creativity, a collaborative spirit, and an open mind. Let's discover what happens when we unleash our collective curiosity. **Inviting those who...** 🎨 Want to flex their creative muscles and design a conversation experience for others. 🤝 Enjoy collaborative team-building and bonding over shared ideas in a low-pressure setting. 📱 Are eager to test out a fun, interactive web tool to guide real-world connections. 🗣️ Hope to connect with kindred spirits in a judgment-free space where every voice shapes the night. **📅 Agenda / What You'll Experience** **💬 Phase 1: The Designer's Studio** After a brief welcome, we will group into small teams. Using your smartphones, your team will decide on a topic and use our [Deck Builder](https://app.curioussouls.cafe/builder/about/) app (with the help of its AI Generator) to draft a custom deck of 5 to 10 meaningful questions. **🎲 Phase 2: The Roll & Share** Once the decks are built, the host will roll the virtual 3D dice to decide which person goes first. That person will generate a QR code directly on their screen. Everyone else simply scans their phone, and the game begins! **💬 Phase 3: Prompted Conversations** We will play through the winning person's custom deck, enjoying the unique flavor and perspective they brought to the table. After a while, we'll roll the dice again and scan the next person's QR code, rotating until everyone has had a chance to "host" a round. From there, we’ll embark on a respectful, engaging, and meaningful conversation, celebrating the diversity of perspectives and ideas within the group. *Note: This session requires a smartphone per person to access the builder via a web link. If you do not have a device, don't worry—you can easily team up with someone who does or ask our facilitator for support!* **💬 Final Thoughts and Feedback** Where time allows, in the final 10 minutes of the event, we’ll take a moment to reflect on the key insights, memorable moments, and takeaways from our discussions. This is a chance to distill the shared wisdom and leave with a deeper understanding of the topics we’ve explored together. After the event officially concludes, the group may choose to extend the session, depending on the group’s interest. To explore what our events are like, check out our official website at [https://curioussouls.cafe](https://curioussouls.cafe) ⚠️ **Content Guideline**: Because participants will be generating their own discussion prompts, we ask everyone to keep their questions respectful, inclusive, and appropriate for a diverse public setting. If your team uses the app's AI Generator, you'll notice an "Extra Empathy" filter is active by default—this is designed to shift the focus from "wounds to wisdom" and actively avoid heavy triggers. We encourage depth and curiosity, but please steer clear of overly sensitive, explicit, or hostile topics to maintain a safe space for all attendees. 📍 Location City: Hong Kong Address: Empire Centre, 68 Mody Road, Tsim Sha Tsui East Inside the shopping mall of Empire Centre, there is a large open area dedicated to a café. We will sit at a round table or sofa inside (near a Hang Seng ATM or 7-Eleven store). Please look for the big words "Curious Souls Café" on our table. If you take the MTR, the nearest station and exit will be East Tsim Sha Tsui Station (Exit P1). From there, you can walk to Empire Centre, which is just a few minutes away. Google Maps link: [maps.app.goo.gl/51Jr8qxY4q5YLQ6q7](https://maps.app.goo.gl/51Jr8qxY4q5YLQ6q7) 🈚 Free of Charge While there is no charge to attend, we kindly encourage you to support the venue by purchasing a drink and/or any items from their menu. Note: This event is not affiliated with the restaurant, or any third-party names mentioned. ✨ What is Curious Souls Café? Welcome to [Curious Souls Café](https://curioussouls.cafe/about/)! 👋 Designed to nurture healthy curiosity and foster connections, this is a warm and friendly space for meaningful conversations. 😊 We invite you to join us for an experience filled with thought-provoking dialogue, meaningful connections, and personal growth. We look forward to meeting you at one of our events in the future!

​Networking Night is back! This month on May 28th 7-9 PM HKT, we're switching things up and heading to a brand-new venue in East Tsim Sha Tsui by the harbor for a relaxed evening of good drinks and pure networking vibes. ​Come grab a drink, unwind, and catch up with fellow builders from across Hong Kong and the Greater Bay Area. Register Here: [LINK](https://luma.com/q70ghddd) ​Whether you're just looking to chat about the latest in AI or keeping an eye out for a potential co-founder, technical partner, or early-stage collaborator, this is the perfect spot to meet face-to-face, feel the vibe, and talk shop. ​This event is all about casual connections, sparking collaborative discussions, and hanging out in a relaxed setting. ​**AI Tinkerers Hong Kong & GBA** is a curated community for practitioners with technical, machine learning, and entrepreneurial backgrounds who are actively building with foundation models (LLMs, Generative AI, etc.). * ​**Casual Drinks & Chat:** Engage in informal discussions about your latest projects, technical challenges, and AI discoveries over a drink. * ​**Find Your Next Partner:** Connect naturally with active builders, AI engineers, and researchers looking to launch, scale, or collaborate. ​**Event Host:** Timothy (Chapter Founder & Lead Organizer) ​🎟️ Ticket & Venue Details * ​**Entry:** HK$150 (Includes 1 selected drink, redeemed with drink ticket upon check-in). A cash bar and food menu will be available for individual ordering after your first drink. * ​**Venue:** To keep this event curated, the specific TST venue will be revealed only upon successful RSVP. * ​**Check-In Deadline:** Please arrive before 20:00 to check in and collect your drink ticket. Unclaimed drink tickets by 20:00 will be forfeited. Regardless of your arrival time, you are required to purchase a ticket, and it goes directly toward supporting and keeping these events running!

E-mobility technology is advancing at an unprecedented pace—are you ready to embrace a new mode of transport? As Electric Mobility Devices (EMDs) become smarter and more efficient, it is paramount to ensure their safety, reliability, and regulatory compliance. Join us for this workshop to explore the safety and compliance standards for EMDs, and master the future trends and safety essentials of e-mobility. During the session, experts will unpack the core elements of the UL 2272 safety standard for personal e-mobility devices and reveal the latest technological breakthroughs in battery systems, control electronics, and smart design. The workshop will also demystify technical challenges, such as **Electromagnetic Compatibility (EMC) requirements**, clarify common compliance pitfalls, and introduce proven solutions. This will help industry professionals ensure their innovations seamlessly align with stringent regulations to mitigate development risks, while empowering everyday users to understand the significance behind these standards, enabling them to identify and choose truly safe and reliable devices. Whether you are an e-mobility professional or an everyday user, this workshop will equip you with practical knowledge that goes far beyond theory. Spaces are limited. Register now to get fully prepared for the new era of e-mobility! Register: [LINK](https://campaigns.hkpc.org/rsvp-emd-workshop-1)

*An intimate evening for deep rest, reflection, and renewal.* ​**Resonance and Ritual: Sound Journey & Tea Ceremony** ​Step out of the Hong Kong work rhythm and into an evening of nervous system restoration, deep presence, and gentle connection. **Resonance and Ritual** is a small-group sound journey and tea ceremony created especially for busy professionals who want to slow down without “checking out” of their lives. ​We’ll begin with a candle lighting intention ritual. Then we'll gently settle into a guided sound journey using sound bowls, chimes, and other soothing instruments to help your body release tension and your mind soften out of work mode. From there, we transition into a mindful tea ceremony, inviting you to experience tea as a grounding ritual — one sip, one breath, one shared moment at a time. ​This experience is ideal if you: * ​Feel mentally and emotionally drained from long workdays * ​Find it hard to switch off, even when you’re home * ​Miss feeling present, connected, and at ease in your own body ​**What’s included** * ​Guided sound journey (approx. 40 minutes) * ​Mindful tea ceremony with high-quality loose-leaf tea * ​Mats/props provided (you may bring your own if you prefer) * ​A calm, supportive space to integrate and reflect ​**Event details** * ​Date: Friday, 29th May * ​Time: 7:00 - 8:30 PM * ​Venue: Sacred Space Therapy and Wellness Studio, Cheung Sha Wan * ​Capacity: Limited to 7 participants for depth and comfort * ​Exchange: * ​Early Bird - 375 HKD (First 3) * ​Standard - 420 HKD * ​Group (2+) - 390 HKD ​**What to bring** * ​Comfortable clothing suitable for lying down * ​A light sweater or shawl * ​Optional: journal and pen

Join us for a premier technical gathering where the AWS User Group Hong Kong (AWS UGHK), KSUG.AI (KubeSmart & AI User Group), and the Hong Kong Cloud Developers Association (HKCDA) converge for a deep dive into the future of cloud-native infrastructure. As Kubernetes becomes the bedrock for modern AI/ML workloads, this "Kubernetes Night" is designed to bridge the gap between robust infrastructure and intelligent applications. We will explore real-world orchestration challenges on AWS, the integration of AI within Kubernetes clusters, and the evolving cloud developer ecosystem in Hong Kong. Whether you are a DevOps engineer, a Cloud Architect, or an AI developer, this night is dedicated to sharing "battle-tested" insights and fostering community innovation. Target Audience: DevOps Engineers, SREs, AI Engineers, Cloud Architects, and Cloud Developers. Co-Organized by: AWS UG x KSUG.AI x HKCDA OC Members: Alex Lau (AWS UG Lead), Leonardo LEE (KSUG.AI / HKCDA organizer) — Key Benefits of Attending — 1\. Cross\-Community Synergies — Gain access to three distinct talent pools in one room\. From AWS\-specialized builders and KSUG's Kubernetes/AI experts to the broad developer advocacy of HKCDA\, you will experience a 360\-degree view of the cloud landscape\. 2\. Deep Technical Knowledge \(K8s \+ AI\) — Understand how to optimize Kubernetes for AI/ML workloads\. Learn about managing GPU resources\, scaling inference engines\, and utilizing AWS\-native services like EKS to power the next generation of smart applications\. 3\. Direct Networking with Local Leaders — Connect with the Executive Committees and Organizers of all three groups\. An unparalleled opportunity to find mentors\, career opportunities\, or collaborators for your next big project within the Hong Kong tech ecosystem\. 4\. Stay Ahead of Cloud Trends — Get first\-hand updates on the latest CNCF landscape shifts and AWS innovations\. We move beyond marketing slides to discuss technical implementation\, cost optimization \(FinOps\)\, and security best practices\. 5\. Professional Development & Giveaways — Expect "Quiz Time" sessions with opportunities to win exclusive swags and professional certification discounts \(e\.g\.\, Linux Foundation/CNCF exam vouchers\)\. — Agenda — 18:45 – 19:00 · Registration / Check-in / Setup 19:00 – 19:05 · AWS UG Introduction — Alex Lau 19:05 – 19:15 · KSUG.AI and HKCDA Introduction — Leonardo LEE 19:15 – 19:45 · Vibe-Coding an Internal PaaS on K8s in a Week — Yinyin Chiu (Oursky) 19:45 – 20:00 · Group Photo & Short Break 20:00 – 20:20 · Basic Security & AI Considerations on K8s — Bill Ho (Veeam) 20:20 – 20:50 · Achieving CKA Certification: Key Requirements for Kubernetes Administrators — Simon Sung (Kenfil) 20:50 – 21:10 · Special Guest Sharing 21:10 – 22:00 · Networking 22:00 · End — Topic Details — "Vibe-Coding an Internal PaaS on K8s in a Week" — Yinyin Chiu, Developer, Oursky Limited AI agents turned every non-dev into a shipper of internal tools — but non-devs can't deploy on K8s, and deploying internal tools on public PaaS poses risk. So we gave ourselves 7 days to build SkyRocket: a self-hosted PaaS on our own K8s, gated behind Tailscale. "Achieving CKA Certification" — Simon Sung, Kenfil Simon is a highly accomplished professional with over 24 years of experience in I.T. consulting, recognized for expertise in server-side systems specializing in Kubernetes Cloud Native and VMware virtualization. He is a Linux Foundation Certified Kubernetes Instructor. Topics: 1) Introduction, 2) CKA Exam Structure, 3) What You Actually Need to Know, 4) How to Prepare Smartly, 5) Career Impact. — Venue — AWS Office Hong Kong, 20/F Tower 535, 535 Jaffe Road, Causeway Bay, Hong Kong

Those of you who are familiar with Wan Chai might know about the temple along Queen's Road East dedicated to the deity **[Hung Shing (灣仔洪聖廟)](https://temples.tungwahcsd.org/hung-shing-templepak-shing-hau-temple-wanchai)** along what used to be the Victoria Harbour shoreline. There is another, larger temple not far away with an even more interesting past. The **[Yuk Hui Temple (玉虛宮)](https://en.wikipedia.org/wiki/Wan_Chai_Pak_Tai_Temple)** is dedicated to **Pak Tai (北帝),** the Emperor of the North, and stands as a testament to the fact that a little corner of Wan Chai was a center of wealth and prosperity for not only English traders but also resident Chinese merchants. The temple has a host of deities, such as **Kwun Yam (觀音), Kwan Tai (關帝), and Lui Cho (呂祖)**. Most interestingly, the dedicated to the **Dragon Mother (龍 母殿**) is rare as Taoist goddesses are few and far between. The temple's rooftop figures are amazing and include a pair of dragons, a firing pearl, two aoyus (鰲魚, dragon fish), figurines of Chinese opera, floral patterns, etc., made by a Shiwan kiln, dated 1907. All precious and virtually unreplaceable by today's standards. Afterwards, we can head over to Hung Shing (灣仔洪聖廟) and peek in and see how the temple is maintaining itself. We'll also see a statue of the elusive fertility / widwife goddess **[Kam Fa Neung Neung (金花娘娘](https://ting902.com/2020/08/20/the-fertility-goddess-a-visit-to-hong-kongs-golden-flower-temple/))** We'll meet at street level, just outside Pacific Place 3, exit F, and down the long corridor BEFORE you enter the Pacific Place shopping mall. We'll walk down QRE to the Yuk Hui / Pak Tai Temple and then backtrack.

LSS Smart Fitness 律動班系列 Wed/Sun $100/ 1-hr class ($350 /4-class) Please RSVP one week in advance Welcome to book other time slot (WhatsApp 65230389) Vibration x MFR 療癒律動 (Relax, Muscle release & Facial massage) Vibration Fitness (Stretch & Strength) 健體律動 Vibration x BellyFit 美型律動 (Body Shape-up with Bellydance Technique Drills) Vibration x Yoga 律動瑜伽 (Yoga Asana in vibration setting) https://eshop.cosway.com.hk/ One FREE trial class with any Cosway purchase receipt over HK$1000 under introducer code : HK370579B 以 HK370579B 作介紹人的 Cosway (網購或門市)購物消費，逾 HK$1000，可免費試上律動班系列一節

# 「中小企電商及新市場發展學堂系列（四）：解鎖中小企AI應用能力速成班」研討會 隨著人工智能（AI）的蓬勃發展，運用AI拓展電商市場已成為最新趨勢。有見及此，繼早前三場探討「供」、「需」及「連」三大領域的研討會後，中小企電商及新市場發展學堂系列將接續舉辦另外三場研討會，邀請專家探討AI在電商領域的應用，協助中小企業善用AI提升工作效率，以促進品牌發展。是次研討會為系列下的第四場研討會，專家將透過案例分析及互動討論，探討不同AI工具的實用攻略及實際應用（例如運用AI生成產品介紹圖及視頻作電商銷售之用）。是次速成班旨在協助中小企業迅速掌握必備的AI知識，全面解鎖AI應用能力。 此研討會是中小企服務中心「四合一」研討會系列其中一個研討會。 講者： 李志峰先生 - 香港中華出入口商會副秘書長 登記鏈接：[LINK](https://www.success.tid.gov.hk/tid/tcchi/activity/activity.jsp)

Hi guys, I write a free newsletter about AI, tech, entrepreneurship, and Hong Kong called *Better Read Paul* ([Paul Muller | Substack](https://substack.com/@paulmuller)). While working on it, talking to founders, and seeing how people actually use AI day to day, I kept noticing the same thing: there’s a lot of excitement about AI, but very little practical guidance. At the same time, AI has become a big part of my own daily work. I use it constantly to move faster, think more clearly, and save time. And that’s what pushed me to organize these workshops. The idea is simple: very little theory, and as much hands-on practice as possible. This is not a class where you listen to me talk for two hours, but rather a big conversation where I’ll show you how to use these tools (Claude Code, Nano Banana, ChatGPT, etc.), what you can do with them, and how you can apply them to your own workflow depending on what you do. We will cover: * How to use Claude Code to build a WordPress website and a simple program to learn a language * How to use Claude to rewrite a LinkedIn post or any other social media content * How to use Nano Banana to create a marketing canvas for any brand Cost: 200HKD for 1h45 Place: Unit 280, 6/F Ping lam commercial building, 280-282 Lockhart road, Wanchai Time: 11am-1pm What to bring: A notepad, your laptop (Only if you need help and already use some AI tools). AI can be incredibly useful, but there are a few things people don’t always tell you. Many tools are paid. The results don’t always live up to expectations. Some tools crash, go down, or need maintenance right when you need them most. And many of them magically produce perfect output without effort. So in the end, the real questions are: what actually slows you down every day at work? Can an AI tool help with that? Is the quality good enough? And is it worth paying for, given the time you save? That’s why I want to run these AI workshops, to help people understand how these tools really work, and to give them the space to experiment and apply AI to their own workflows in a practical and realistic way. Paul

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** Like it or not, AI agents are now capable of turning a quickly written paragraph of requirements into a pull request that is ready to be integrated into real-world production applications and it's now our responsibility to make sure AI doesn't go rogue and take down prod - or corrupt our data by misunderstanding the requirements or our existing schemas. In this session we'll explore strategies to protect our codebases through unit and integration testing, documentation, and code review along with additional ways of providing context and guard rails to our AI agents as they carry out the work we've assigned them to do. By the time we're done, you'll have a firm grasp of the problem and understand some helpful options for protecting your codebase from vibe coding mishaps getting YOLOed into prod. **YouTube Link** https://youtube.com/live/BltmWMH1zG0?feature=share

**TBA**

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)