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**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class from BOTH a sign-up and fee perspective is a separate entity. **Introduction:** Our Page Building with Bricks web development class provides detailed instruction for using Bricks Builder, a visual site builder for WordPress, to create and manage websites. Widely considered by many of the world's leading web developers to be the most complete page builder on the market today, Bricks Builder offers a wide range of features and comprehensive tools. Our Bricks Builder web development class provides detailed instructions on utilizing the toolset. The series of courses covers the core features of Bricks Builder, enabling users to design and develop responsive, visually appealing websites. Moreover, the courses are oriented to reinforce a focus on professional, scalable web development. Throughout the series, we focus our page-building instruction on the semantic and structural integrity of the pages in a responsive world. By the end of the 10-class series, participants will have a fundamental understanding of proper web page and website development. **The breakdown of the 10-class series is as follows:** * Class 01 - Survey of Page Builders / What Bricksbuilder Does For You * Class 02 - Boxes, Boxes, Boxes / Sections / Containers * Class 03 - Static Units / Relative Units / Responsive Development And Math Functions * Class 04 - CSS Variables And DRY Development / Classes And Global Styling * Class 05 - CSS Grid And CSS Flexbox * Class 06 - Responsive Development / Breakpoints And Media Queries * Class 07 - Effective Use Of Color / Effective Use Of Images * Class 08 - Beginning To Think Dynamically / Using Templates And Components * Class 09 - Dynamic Styling / Data Attributes And Attribute Selectors * Class 10 - Pseudo Elements / Programmatically Styling With Pseudo Classes Throughout the class sessions listed above, we cover the following key areas of web development with Bricks Builder: * **Introduction to Bricks Builder Interface:** * Familiarization with the builder's layout, including the toolbar, panel, and canvas, and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Bricks' drag-and-drop interface, incorporating sections, rows, columns, and elements to build page structures. * **Styling and Design:** * Utilizing Bricks' styling options to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box) to build data-driven websites. * **Template Building:** * Creating and managing reusable templates for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Bricks Builder contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Bricks Builder, catering to both beginners and experienced web developers.

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Topic to be announced. **CALL FOR SPEAKERS** Learn more: https://www.awscolumbus.com/get-involved/ **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: https://www.veeam.com/ **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.