Website Optimization

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates listed for this series are about 95% reliable. We are finalizing our 2026 schedule, so minor adjustments are still underway. 2. Each class in this series has an attendance fee, on a first-come, first-served basis. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. **Introduction:** **The breakdown of the six-class series is as follows:** **Class 1: TBD** **Class 2: TBD** **Class 3: TBD** **Class 4: TBD** **Class 5: TBD** **Class 6: TBD**

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

How do we recover from having had a toxic or narcissistic ex? How do we move on from the past, especially something as traumatic as a divorce or breakup? How do we avoid anxiety and depression? How do we have more self esteem? In this meeting, you will learn the mental health secrets to help you quickly get over the past and heal your mind. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is created by the Dianetics & Scientology life improvement center.

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates listed for this series are about 95% reliable. We are finalizing our 2026 schedule, so minor adjustments are still underway. 2. Each class in this series has an attendance fee, on a first-come, first-served basis. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. **Introduction:** **The breakdown of the six-class series is as follows:** **Class 1: TBD** **Class 2: TBD** **Class 3: TBD** **Class 4: TBD** **Class 5: TBD** **Class 6: TBD**

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

A cookie covered in creamy frosting can brighten anyone’s day! National Frosted Cookie Day is all about that simple joy. **DETAILS:** We'll celebrate the occasion by visiting Cheryl's Cookies headqtrs. cookie shop, trying to decide which seasonal treats to choose! **NEXT:** we'll head west on Polaris Pkwy to Bonefish Grill for Happy Hour eats n drinks. We can share our sweet finds for dessert... *In a busy world, National Frosted Cookie Day offers a little sweetness that reminds us to slow down and enjoy the moment.*

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Over a billion documents processed. Millions of Veterans impacted. Hundreds of thousands of employee hours saved. Faster decisions. Greater accuracy. More benefits in the hands of our disabled Veterans. We created Smart Search, the world’s largest consumer of Amazon Textract, right when GenAI began reshaping what’s possible. Since then, we’ve built a suite of AI‑driven solutions that transform this data into real, measurable outcomes—accelerating benefits decisions for our Nation’s Veterans. Join us for a focused conversation on how an outcome‑driven approach to AI is helping us boost accuracy, streamline workflows, and deliver faster results for those who have served. This is a follow up to the AWS re:Invent 2023 "Intelligent Document Processing with Gen AI for Public Sector" presentation. About Speaker: Cameron Williams is a Senior Technical Project Manager and cross-functional technical leader at Booz Allen Hamilton with 15+ years of experience architecting and evolving scalable, cloud-native systems, from greenfield development to complex enterprise modernization. https://www.linkedin.com/in/cameronw711/ **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. 4. As the Etch toolset evolves, so too will the class outline below. **Introduction:** Our Site Building with Etch class provides detailed instructions on the philosophy of the Etch development framework, as well as in-depth, hands-on instruction on using the Etch environment and associated tools. Anyone familiar with Kevin Geary and the Digital Gravy set of products will tell you that they offer ground-breaking approaches to professional WordPress site development. As we write this, the Etch toolset and environment are rapidly taking shape, with weekly quantum leaps forward in WordPress development methodologies. As early investors in the Etch product offering and its development process, we are actively testing and evaluating the toolset as it takes shape. We are beyond excited to see how WordPress site development is being modernized, and can't wait to bring this course set to you. It will be a paradigm shift in page and site development within WordPress, as well as moving your development mindset light-years forward. Join us as we explore Etch and dive deep into development approaches that will genuinely elevate your craft as a website developer and agency provider. Scalable, responsive, compliant websites are now within easy reach, and Etch provides both the platform and toolset to take you there. **The breakdown of the 10-class series is as follows:** * Class 01 - TBD * Class 02 - TBD * Class 03 - TBD * Class 04 - TBD * Class 05 - TBD * Class 06 - TBD * Class 07 - TBD * Class 08 - TBD * Class 09 - TBD * Class 10 - TBD Throughout the class sessions listed above, we cover the following key areas of web development with Etch: * **Introduction to Etch Interface:** * Familiarization with the toolset's layout and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Etch's interface, incorporating sections, divs, containers, and elements to build semantically correct page structures. * **Styling and Design:** * Utilizing Etch's styling approach to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box, and even built-in fields) to build data-driven websites. * **Component Building:** * Creating and managing reusable components for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Etch contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Etch, catering to both beginners and experienced web developers alike.

**TBA**

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. 4. As the Etch toolset evolves, so too will the class outline below. **Introduction:** Our Site Building with Etch class provides detailed instructions on the philosophy of the Etch development framework, as well as in-depth, hands-on instruction on using the Etch environment and associated tools. Anyone familiar with Kevin Geary and the Digital Gravy set of products will tell you that they offer ground-breaking approaches to professional WordPress site development. As we write this, the Etch toolset and environment are rapidly taking shape, with weekly quantum leaps forward in WordPress development methodologies. As early investors in the Etch product offering and its development process, we are actively testing and evaluating the toolset as it takes shape. We are beyond excited to see how WordPress site development is being modernized, and can't wait to bring this course set to you. It will be a paradigm shift in page and site development within WordPress, as well as moving your development mindset light-years forward. Join us as we explore Etch and dive deep into development approaches that will genuinely elevate your craft as a website developer and agency provider. Scalable, responsive, compliant websites are now within easy reach, and Etch provides both the platform and toolset to take you there. **The breakdown of the 10-class series is as follows:** * Class 01 - TBD * Class 02 - TBD * Class 03 - TBD * Class 04 - TBD * Class 05 - TBD * Class 06 - TBD * Class 07 - TBD * Class 08 - TBD * Class 09 - TBD * Class 10 - TBD Throughout the class sessions listed above, we cover the following key areas of web development with Etch: * **Introduction to Etch Interface:** * Familiarization with the toolset's layout and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Etch's interface, incorporating sections, divs, containers, and elements to build semantically correct page structures. * **Styling and Design:** * Utilizing Etch's styling approach to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box, and even built-in fields) to build data-driven websites. * **Component Building:** * Creating and managing reusable components for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Etch contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Etch, catering to both beginners and experienced web developers alike.

Title: Smart Search + AI: An Outcome-Driven Journey from IDP to a Suite of AI Register at the Columbus AWS meetup: [https://www.meetup.com/columbus-aws-amazon-web-services-meetup/events/313426379/](https://www.meetup.com/columbus-aws-amazon-web-services-meetup/events/313426379/) Over a billion documents processed. Millions of Veterans impacted. Hundreds of thousands of employee hours saved. Faster decisions. Greater accuracy. More benefits in the hands of our disabled Veterans. We created Smart Search, the world’s largest consumer of Amazon Textract, right when GenAI began reshaping what’s possible. Since then, we’ve built a suite of AI‑driven solutions that transform this data into real, measurable outcomes—accelerating benefits decisions for our Nation’s Veterans. Join us for a focused conversation on how an outcome‑driven approach to AI is helping us boost accuracy, streamline workflows, and deliver faster results for those who have served. This is a follow up to the AWS re:Invent 2023 "Intelligent Document Processing with Gen AI for Public Sector" presentation. About Speaker: Cameron Williams is a Senior Technical Project Manager and cross-functional technical leader at Booz Allen Hamilton with 15+ years of experience architecting and evolving scalable, cloud-native systems, from greenfield development to complex enterprise modernization. https://www.linkedin.com/in/cameronw711/ **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)