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Site Building with Etch (Class 02 of 10) (FEE BASED)
**PLEASE READ THE FOLLOWING IMPORTANT NOTES:**
1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming.
2. Each class in this series has an attendance fee.
3. Each class, from BOTH a sign-up and fee perspective, is a separate entity.
4. As the Etch toolset evolves, so too will the class outline below.
**Introduction:**
Our Site Building with Etch class provides detailed instructions on the philosophy of the Etch development framework, as well as in-depth, hands-on instruction on using the Etch environment and associated tools. Anyone familiar with Kevin Geary and the Digital Gravy set of products will tell you that they offer ground-breaking approaches to professional WordPress site development.
As we write this, the Etch toolset and environment are rapidly taking shape, with weekly quantum leaps forward in WordPress development methodologies. As early investors in the Etch product offering and its development process, we are actively testing and evaluating the toolset as it takes shape. We are beyond excited to see how WordPress site development is being modernized, and can't wait to bring this course set to you. It will be a paradigm shift in page and site development within WordPress, as well as moving your development mindset light-years forward.
Join us as we explore Etch and dive deep into development approaches that will genuinely elevate your craft as a website developer and agency provider. Scalable, responsive, compliant websites are now within easy reach, and Etch provides both the platform and toolset to take you there.
**The breakdown of the 10-class series is as follows:**
* Class 01 - TBD
* Class 02 - TBD
* Class 03 - TBD
* Class 04 - TBD
* Class 05 - TBD
* Class 06 - TBD
* Class 07 - TBD
* Class 08 - TBD
* Class 09 - TBD
* Class 10 - TBD
Throughout the class sessions listed above, we cover the following key areas of web development with Etch:
* **Introduction to Etch Interface:**
* Familiarization with the toolset's layout and understanding how to navigate and interact with its various components.
* **Visual Site Building:**
* Techniques for creating layouts using Etch's interface, incorporating sections, divs, containers, and elements to build semantically correct page structures.
* **Styling and Design:**
* Utilizing Etch's styling approach to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts.
* **Dynamic Content and Custom Fields:**
* Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box, and even built-in fields) to build data-driven websites.
* **Component Building:**
* Creating and managing reusable components for headers, footers, post type layouts, and other site-wide elements.
* **Performance Optimization:**
* Understanding how Etch contributes to fast-loading websites and implementing performance best practices.
* **Advanced Features:**
* Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality.
The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Etch, catering to both beginners and experienced web developers alike.
Columbus PHP: Monthly Meetup
Our monthly PHP meetup.
A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm
WordPress Beyond SEO, Mastering Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) has been on the mind of many developers since most of the search engines implemented AIs.
The landscape of the internet is shifting beneath our feet. In 2026, users are increasingly bypassing traditional search results in favor of direct, conversational answers from platforms like ChatGPT, Gemini, and Perplexity. If your WordPress site is optimized only for "blue links," you’re missing out on a massive wave of traffic. This meetup will dive into Answer Engine Optimization (AEO), the strategic evolution of SEO. We’ll discuss why visibility in AI-generated summaries is becoming the new "Page 1" and how the "organic click" is being replaced by "brand citations" within AI responses.
We can check on what solutions already exist, what can you do yourself by optimizing your Robot.txt. But, also does all this work worth it?
I hope to see everyone for the discussion on June 3rd!
P.S. We will not meet on May 6th. My friends having a wedding and i am surprisingly much more involved in it. But it gives us all more time to play with AEO!
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey.
[Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/)
\*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected!
Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Psychic Development Series II - Pueo Group
Private Group. Closed to the Public
Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy.
In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected.
The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve.
I look forward to sharing and discovering with you. - Cynthia












