Behavioural Economics and Healthcare

Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of Behavioural Economics in healthcare. Based out of a proprietary systematic review conducted by BEworks, this session will review the current state of BE and Healthcare research, providing attendees with insight on the decision-making biases and heuristics that impact patients and health practitioners and what we can do about them.

Schedule:

5:30 pm -6:00 pm: Registration, Networking and Refreshments

6:00 pm-6:15 pm: BE Imperative with Kelly Peters MBA, CEO & Co-Founder, BEworks

6:15 pm- 7:15 pm : BE in Healthcare with Pauline Kabitsis, MSc Healthcare Client Lead

7:15 pm -7:30 pm: Q & A and Closing

Kelly Peters Bio:

Kelly Peters is the CEO and co-founder of BEworks, the world’s leading Behavioral Economics firm. She believes that when applied properly, scientific thinking has the power to transform society.

Pauline Kabitsis Bio:

During her professional tenure, Pauline has implemented several innovative health programs in Canada and India, including a telemedicine program and a tuberculosis surveillance strategy. She has advised multi-national non-profits GAVI, the Vaccine Alliance and the Pan American Health Organization on strategies to increase child immunization.

Pauline leads the healthcare practice at BEworks, where her role involves conceptualizing research designs and creating strategies for Fortune 500 clients. She has extensive experience translating academic insights into commercial applications, having done so to remove health practitioner bias during diagnosis and developing educational tools that help inform treatment decisions on dialysis modality. Pauline's research has been featured in several media outlets including the Globe and Mail, and she was a featured speaker at Mayo Clinic's Transform 2019 Conference.

Pauline received her Master of Science in Global Health at McMaster University. She graduated cum laude with a Hon BSc in Psychology from Queen’s University.

Tickets can be purchased online at

https://www.eventbrite.ca/e/behavioural-economics-and-healthcare-tickets-74821303533