How Behavioural Economics is Transforming the Role of Marketing

A 1-Day Marketing Workshop

It's time to disrupt the 5P Marketing Mix with BE!

This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioural interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided

As part of our MEET UP community pls use promo code BEmeetup to save $400 off the one day workshop price of $995.00.

This workshop is suitable for Marketers of all levels.

Please contact Sheila@BEworks.com with any questions.

~ Workshop Agenda ~

Part 1: Looking at the Big Picture

The Purpose of Marketing
Challenges with Intuition-Driven Marketing
Part 2: Foundations

Foundational Principles of BE
BE & Metrics and Scientific Thinking
Part 3: Disrupting the Marketing Mix with BE

Price
Place
Promotion
Product
Packaging
Activity : Behavioural Audit

BE in the Wild: An Audit of an Advertising Campaign
Part 4: The BEworks Method

Behavioural Audit
Interventions
Part 5: BE in Action Case Study

A high priority area for behaviour change:Energy Conservation
Part 6: Special Topics

A BE approach to Market Research
The BE View on Segmentation
Ethics
Conclusion & Wrap Up

Purchase your tickets online here:

https://www.eventbrite.ca/e/behavioural-economics-marketing-workshop-by-beworks-toronto-tickets-85247261855

Please use promo code BEmeetup for further savings