Content (Curation) is King

In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.

Find. Organize. Share.

Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.

Join us as we delve into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.

After this session you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.

Livestreaming
This event will be livestreamed, so you can attend no matter where you are! Joining is easy as there is no need to RSVP; just go to http://www.livestream.com/techsoupcanada around 5:30pm Eastern Time.

Hashtag: #Net2TO

Speaker: Shannon Harvey, getinvolved.ca

Shannon Harvey is a community manager and digital strategist at Getinvolved.ca. While her main role is to connect volunteers and non-profits, a big part of her job is sharing content that will inspire people to volunteer and finding resources for non-profits to help improve their recruitment efforts.

Since 2008, Shannon has been working in digital and marketing strategy. She started her career in a social networking platform developer, then worked as a consultant for a small digital boutique, where she developed online communications strategies for Universities, museums, and government agencies; after which, she moved into the non-profit space with a marketing strategist position in Volunteer Canada.

Essentially, Shannon has spent the last five years researching, creating, and sharing editorial and marketing content for various organizations. She has developed her own systems for cutting through the clutter, and is looking forward to sharing her experiences and learning about yours through the Content (Curation) is King session on March 12th.

If you RSVP and find out later that you can’t attend, please change your RSVP to “Not Attending” to accommodate others who may be interested.

Donation price: $5.00 (Pay in cash at the door. Receipts available.)