Customer Segmentation: Who Will Pay for Your Product?

The fastest way to start a new business is to try to sell it to everybody. This session will teach you to narrow down your target group by using geography, demographics, and behavioral statistics to determine demand. It will also cover how to spot your early adopters, i.e., the people who need what you're building most will be flexible while you get it right. We'll discover how to narrow down your target audience, and how to determine if you were well informed in your decisions.

The program includes a short networking component, providing participants with an opportunity to connect with other entrepreneurs.

Presented by Ryan Knight, TPL's 2026 Entrepreneur in Residence (EIR) at Toronto Reference Library.

Registration via TPL website: https://tpl.bibliocommons.com/v2/events/6a99b901d94765189bb97c31
Drop-ins welcome until room capacity is reached.

Accessibility
Live or automated closed captioning, sign language interpretation, intervenor services, or attendant services are available upon request. Please submit your request at least 2 weeks in advance to: tpl.ca/accessibility-events.