SX Sells! Search experience roundtable & feedback session for marketers.

You put a lot of work into developing content to connect with your customers, but it’s all for nothing if you’re wasting time on the wrong content or can’t deliver the right content at the right time in your customers’ journey. That’s a tall order, don’t despair, one of the most powerful tools for understanding what your customers are looking for and delivering highly targeted content just when they need it is right at your fingertips: your search experience platform!

Bing your marketing strategy leaders to this marketing-focused, non-technical session where multi-time Sitecore MVP and Konabos Search Practice Lead, Hugo Santos leads a roundtable of experts from some of the leading search experience platforms. The session will feature live examples and critiques of both good and bad search experiences and attendees are invited to submit their own website’s search for evaluation and actionable recommendations.

## Who Should Attend?

• Marketing Leaders
• Content Strategists
• UX Designers
• Strategy-Curious Technologists

## What You’ll Learn

• The essentials of a great search experience (SX)
• How to use search analytics to inform your content strategy
• Understanding and improving search relevance so customers can find the right content
• The value of machine learning (ML) and personalization in search

## Submit Your Site!
Submit your site’s search page to have our expert panel evaluate it and provide actional recommendations live!

##Panelists
Hugo Santos (Konabos):
Our host, Hugo Santos, is the Head of Search Practice and a Solution Architect at Konabos Inc. During his career he's implemented search experiences for countless customers and has worked in R&D roles with multiple search platform vendors. [https://www.linkedin.com/in/hugo-santos-45a4673a/ ](https://www.linkedin.com/in/hugo-santos-45a4673a/)

Victoria Paskannaya (Coveo):
Victoria is an Associate Product Manager for Coveo for Sitecore Product, which enables enterprise brands to maximize site conversions with a natively integrated site search and recommendation engine. Coveo maximizes your Sitecore power by leveraging content from any source and letting AI automatically personalize content discovery at scale. https://www.linkedin.com/in/victoriapaskannaya/

Utku Yazici (AddSearch):
Utku Yazici is the Director of Product at AddSearch. He is a computer engineer turned into a PM and he has a strong passion for making site search better. He is responsible for building the product roadmap for AddSearch. https://www.linkedin.com/in/utkuyazici/

Tom Humbarger (SearchStax):
Tom is a Senior Product Marketing Manager at SearchStax, where he drives product awareness and engagement to help companies optimize search experiences that drive conversions. https://www.linkedin.com/in/tomhumbarger/