Canada Talks Electric Cars Webinar

## Canada Talks Electric Cars Webinar - Episode #40

September 5, 2023 7:30 PM ET

## Why EV Tire Design Matters

Russell Shepherd - Michelin
Today's electric vehicles benefit greatly from proper tire design. Making tires that are quiet, have low rolling resistance, long tread life and superior performance, are a challenge for the engineers who design them.


On September 5th, we welcome Russell Shepherd, Technical Communications Director at Michelin North America Inc.. Russell is a mechanical engineer with over 20 years in the tire industry. Among other accomplishments, he has received 3 patents while developing some Michelin's most innovative tires.