## Canada Talks Electric Cars Webinar - Episode #40

September 5, 2023 7:30 PM ET

## Why EV Tire Design Matters

**Russell Shepherd - Michelin**
Today's electric vehicles benefit greatly from proper tire design. Making tires that are quiet, have low rolling resistance, long tread life and superior performance, are a challenge for the engineers who design them.
![](https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmemberservices.membee.com%2Ffeeds%2Fmembershipclientfiles%2F1904%2Fimages%2F2fa0f592-4744-4abc-93bb-d7142d393b42.jpeg&t=1693845339&ymreqid=f075e75f-ff04-8547-1c93-1b0003012f00&sig=B6JEmQ_eQ.ucV4fXLnrprw--~D)
On September 5th, we welcome Russell Shepherd, Technical Communications Director at Michelin North America Inc.. Russell is a mechanical engineer with over 20 years in the tire industry. Among other accomplishments, he has received 3 patents while developing some Michelin's most innovative tires.

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