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✨ How CloudJoi Found Its Mojo — And How You Can Find Joy in Events
In today’s travel landscape, events are more than just entertainment—they’re powerful magnets drawing travellers to places that resonate with passion, culture, and purpose. From mega pop concerts that drive hotel spikes (hello, Swifties 👋) to immersive art and wellness festivals in remote deserts like AlUla, event-led tourism is rewriting destination strategies.
But while the spotlight often shines on global spectacles, it’s the local, indie, grassroots events that truly give a destination its soul—and sustainability. These smaller gatherings celebrate community, creativity, and cultural pride, offering authentic experiences that appeal to the next generation of travellers.
Enter CloudJoi, a homegrown Malaysian startup born during the pandemic to give local artists a voice. Today, it’s become a fast-growing events and ticketing platform that connects both locals and visitors to Malaysia’s vibrant arts scene. For travellers seeking real connection, CloudJoi is proving that small is powerful.
Join us this Travel Tech Thursday to discover:
- The story behind CloudJoi: from pandemic beginnings to platform success
- Insights into changing traveller behaviour around local events
- How event data can help shape compelling travel experiences
- Ways to activate your venues with community-driven programming
- Practical tips to attract more visitors through local happenings
Who should attend:
- Tour operators seeking fresh product ideaS
- OTAs wanting deeper local integration
- Venue owners looking to energise their spaces
- Content creators, marketers, and experience designers
- Anyone passionate about the local arts and creative economy
The physical event has a registration fee of RM20, which includes light snacks and drinks.

Travel Tech Thursdays KL Volume 4: Local Events