The Rise of the Young Asian Traveller - by PATA International

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Welcome to the 2nd "Easy & Busy" Thailand MeetUp by TravelDailyNews Asia-Pacific (http://www.traveldailynews.asia/)

THE TOPIC

The Rise of the Young Asian Traveller

The rapid emergence of Asian economies and the subsequent accompanying boom in travel has attracted the attention of the global travel and tourism community, as well as countless others. In recent years the sheer number of outbound travellers from Asian countries combined with their well-documented spending power has made an impact beyond Asia and the Pacific region, as destinations in all other regions race to understand the Asian traveller and adapt their products and services accordingly.

The Rise of the Young Asian Traveller produced and published by the Pacific Asia Travel Association (PATA), explains how and why it is predominantly young people that are fuelling this growth. The full report includes data from a wide-ranging survey which drew nearly 3,000 responses from young people across Northeast and Southeast Asia, supported with insight from a variety of industry experts.

In line with PATA’s ‘Next Gen’ strategy, The Rise of the Young Asian Traveller is intended to help tourism industry professionals around the world to understand the importance of engaging with young people, both as consumers and employees in the travel and tourism industry, and to give them an understanding of the power of the young Asian traveller to shape global travel and tourism in the years to come.

Highlights:

• Why youth travel does not always mean ‘budget travel’ in Asia

• What the leap to mobile technology will mean for travel providers across the region

• How low cost carriers have capitalised so successfully on the youth market across the region

• Why the most sophisticated tourism boards look to attract students as well as leisure travellers

• Who exerts the biggest influence on young Asians’ travel decisions

• Why it is important to start reaching the next generation of your brand’s consumers today

THE SPEAKER

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Wallace Wong, Regional Director Asia for Pacific Asia Travel Association (PATA).

With more than 10 years of experience in the airlines and travel industries, Prior to joining PATA, Wallace was the Regional Business Development Director of Asia Pacific at Travelport GDS in Hong Kong SAR and Singapore, where he successfully developed effective sales strategies to strengthen the company’s commercial presence in the region. He has also worked for OAG and Singapore Airlines, taking up various commercial and operational posts based in Singapore, Copenhagen, Denmark and Chennai, India. Wallace has in-depth knowledge of Asia’s travel landscape and an excellent track record for leveraging new business opportunities and building strong relationships across all organisational and cultural levels.

In his role based in Bangkok, Wallace is responsible for PATA’s commercial and industry development, as well as bridging the relationship between the public and private travel sectors in the Asia Pacific region. His territorial responsibilities include the all of Asia with the exception of mainland China (this includes North Asia, South Asia, South East Asia, Central Asia and the sub-Indian Continent).

THE VENUE

Established in 2014, Water Library Central Embassy is the latest and vibrant addition to the fast-growing portfolio of Water Library restaurants in Bangkok. This adaptation of the Water Library interprets the French brasserie concept of the 1920s’ golden era in Paris. It’s all about classic yet inventive French food in elegant surroundings where customers can sip on fine French wines or creative French cocktails such as the house aperitif La Brasserie Pêche, a special French sparkling cocktail of peach liquor topped with Crémant. With exceptional yet hassle-free service, Water Library Central Embassy offers an unparalleled dining experience at fantastic value for money.

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THE MENU

Welcome Drink Sparkling Wine:

• Zarea «Diamond Collection» Rose SecCanapé

Canapés:

• Salmon Tartare (larb spiced, squid ink chip)

• Crab Potsticker

• Mushroom Arancini

• Cheesecake Espuma (red berry coulis, spiced crumble)

ENTRANCE FEE & SPECIAL RATES

700 baht (20 USD): Reserve your place and reduce hassle at the entrance by paying through Paypal, and save 200 baht

900 baht: RSVP on the right column and pay at the door

Special rates for Alcoholic Beverages for the duration of the event.

Beer: Singha 100 baht

Sparkling Wine: "Zarea Diamond Collection" Rose Sec 200 baht

White Wine: "Lazy Monkey Chardonnay" 200 baht

Red Wine: "Lazy Monkey Cabernet Sauvignon" 250 baht

Cocktails:

Mojito 220 baht

Le Pomme 260 baht

Long Drinks with mixers:

Gin 180 baht

Vodka 180 baht

Whiskey 180 baht

SETUP & DRESS CODE

Setup: Informal and relaxed cocktail to meet with like-minded people, to be updated on an interesting topic and to explore business opportunities in a warm atmosphere. So, don't forget your business cards.

Dress Code: None but not shorts or flip-flops

Looking forward to see you all...

Theodore

SUPPORTERS

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