The way he described it to me was ... it's like building an airplane on the way to the ground. Scary but true, if you want the insights on what's it like to do ground breaking, high stakes marketing and lots of sleepless nights and sleeping in LGA's terminal are your thing, then Tom's talk is for you.
Focus of the Presentation
• Core of marketing strategies to get things rolling
• Embracing and marketing around the pivot
• “So we might have a chance to exit…” and marketing’s fit.
Tom will share through storytelling and a few stories, the audience will get a chance to hear about starting at 0, the hard work it takes to get to Square 1, and then realizing that you’re already on your way to Square 2 (ie The Pivot).
How does that impact your marketing strategy
What are the first steps you need to take towards the pivot
What happens if you are approached by your CEO/COO and told it’s time to start positioning your site and messaging for acquisition
Take Aways
Attendees find ways to equate what they’re going through to the starting from scratch methodology, come out with creative ways to apply to their every day marketing efforts, and if came with some thoughts around exit, leave with the basic format from a marketing strategy for positioning and a little insight into the founders side of things.
