Paid Search - Susan Wenograd presenting

Susan Wenograd is one of the brightest minds in paid media or paid search. You should listen to her because the biggest brands do and she makes them big ROI returns. Also - ask her about her love of making Candles.

What you will learn:
How to make multiple assets off one piece of content
Which content types do what on Facebook, LinkedIn and Google Ads
What each platform is good for (and….not so good for)
Long-term strategy to make paid work for you short-term, but your content plan reach long into the future