Unexpected Ways Scarcity Drives Revenue & Creates Customer Loyalty

Scarcity marketing isn't just those emails that say "buy now before we sell out" or "flash sale: today only." The types of scarcity and how to apply them is much more complex and can significantly increase your revenue if correctly implemented.

Based on Mindy Weinstein's new book, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (McGraw Hill 2022), you will discover how to get new customers to the table faster and motivate them to take action. Mindy will discuss how big brands incorporate exclusivity, demand and time restrictions to grow revenue and how it translates into your business. All of the information is based on psychological research and presented in an actionable and easy-to-digest way.

You will walk away with an understanding of how to:

• Effectively implement scarcity tactics to attract new customers
• Apply scarcity principles to start conversations that lead to conversions
• Create fun and excitement around your brand
• Build customer loyalty and community