Marketing In the Age of AI

Presentation:

Marketing In the Age of AI

While everyone rushes to automate everything, the smartest marketers are learning when NOT to use AI - and that's their competitive edge. This group experience reveals why your resistance to certain AI tools and automated solutions isn't fear or stubbornness; it's your marketing instinct protecting what machines can't replicate. Discover the FORCE framework that helps you identify which tasks deserve human creativity versus AI efficiency, and learn why your "gut feeling" about campaigns becomes MORE valuable as AI becomes ubiquitous. Perfect for marketing leaders navigating the balance between AI acceleration and authentic brand voice.

Speaker:

Marc Sirkin

Marc currently serves the CEO of Third Door Media, the parent company of Search Engine Land, MarTech.org, and others.

He is a twenty plus year veteran of the digital marketing with a proven track record of revenue and digital fundraising growth.

He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.

Venue:

We'll be gathering at the FM:Systems (now part of Johnson Controls) office at Raleigh Iron Works, 1101 E Whitaker Mill Rd suite 220, Raleigh, NC 27604.

The office is located on the second story of the building, stairs and an elevator are available to reach the second story.

Quick first person video walk through of how to get up to the second story and to the entrance of the office:

https://www.youtube.com/shorts/i6VHRPiwwPg

Parking at Raleigh Iron Works is free and can be found on-street surrounding the building, in a nearby parking deck (behind the Ponysaurus brewery), or in the handful of adjacent parking lots.

Thank you to the team at Johnson Controls and to Brian McDonald for graciously hosting us in their beautiful office.

Agenda:

6:00pm - doors open, drinks, mingling, networking
6:30pm - presentation, q&a
7:15pm - drinks, mingling, networking
8:00pm - doors close