Social Media Marketing Blitz: Data Analysis

• What we'll do
Spending $30,000 on Facebook advertising for their business, Impackt Squared Solutions, LLC, taught Rick Pack and his wife a great deal about social media marketing and the hype vs. reality of business and marketing coaching. Rick will discuss lessons learned about those topics with the aid of an R package he created that is titled “FBadstats”. After showing how to use that package to generate data visualizations including choropleth maps with the ggplot2-wrapper R package, choroplethr, attendees will have lab time to generate their own visualizations. There will also be a brief exploration of the uses of the Meetup API to further marketing efforts for an event.

Rick Pack is a Data Scientist at LabCorp supporting accountable care organizations (ACOs) through a value-based healthcare initiative as well as performing an ongoing, long-term business analysis. He has a Master’s of Applied Statistics from Penn State University. Rick worked for seven years as a statistical programmer in the pharmaceutical industry using SAS and SQL, and now primarily uses R and a Hadoop- based data analysis solution with some continued use of SAS and SQL.

• What to bring

• Important to know