Triangle UXPA Book Group - Raleigh's December Meeting

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Please come join us to discuss Donna Lichaw's recent book, The User's Journey: Storymapping Products That People Love.

Check out the book on Amazon (https://www.amazon.com/Users-Journey-Storymapping-Products-People/dp/1933820314/).