TriUXPA Durham Book Club: Bottlenecks by David D. Evans

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design.- Excerpt from Amazon.com

Please come join us to discuss Bottlenecks: Aligning UX Design with User Psychology

Please keep in mind that if you didn't have time to finish the book (or read it at all) but would still like to come and discuss the topic or hear what others have to say, you are more than welcome.

Want to join but might not make it to Durham that night? Please email Nathan Kacirek (nkacirek@gmail.com) for a link to join via Google Hangouts!

Available from Amazon (https://www.amazon.com/Bottlenecks-Aligning-Design-User-Psychology-ebook/dp/B06W2J32CK/ref=mt_kindle?_encoding=UTF8&me=).

Update on Bronto visitor parking for tomorrow:

Please put in the address for University Ford of Durham, 601 Willard St, Durham, NC 27701. The street in front of Washington Building is Carr Street and will show up on GPS but is not labeled on the street as it is no longer a city street.

There are "Bronto Visitor Spots" along that street where attendees can park. If there are no spots there, the gate to the South Deck will be open so you can still get into the deck from in front of Washington.

South Deck:
705 Willard Street
Durham, NC 27701

Feel free to call me at 919-564-8774 if you have any questions or need directions to our meeting.