Capture your business needs with conceptual data modelling

Data Vault modelling must always start from the business entities - this is the rule we're being taught. However, the single biggest problem with most Data Vault failures is still the fact that the model is NOT based on the real business, but the source system structures. What is so difficult here, and what can we do better? In this presentation, we will discuss using conceptual modelling as the starting point of Data Vault work - what it really means, why it is a must-have, and how it fits in with the rest of the process.

Speaker Bio:
Juha is one of the leading data modelling experts in the Nordics. He is a strong advocate for always staying business-driven when designing new data architectures and believes that the future of data is in the hands of business users. Over the last decade, Juha has worked in multiple industries (such as manufacturing, banking, and the public sector) in a variety of high-profile data management roles. His main areas of expertise are data modelling, data warehousing, information architecture management, data mesh, and agile methodologies.

Please note: This session is in UK time 16:00, EST 11:00, CET 17:00