Meetup #2: develop customer personas + business continuity during COVID-19

UNBOX meetup #2 will be online (see below for instructions + Zoom link)

This year UNBOX meetups will be focusing on the e-commerce customer journey - everything from determining who your ideal customer is, how they interact with your website, how your customer relationship management (CRM) system helps you stay connected to customers, streamline processes, and improve profitability and how to get your customers to market your business.

We anticipate a big change in the retail environment over the next months as the Coronavirus’ impact is felt past the immediate medical and tourism industries.

If you have a physical store more of your sales may be directed online, and one or two items in the basket could become five or six. Distribution will be different. Customer messaging will be different. Marketing online is going to get more expensive with more stores taking the online route.

There is no better time to be part of a community of e-commerce explorers, daredevils, and pioneers to share their experiences, stories, lessons learnt and inspiration to light up the darkest night.

Our next meetup is next Tuesday, 24th March at 6pm on Zoom. Join us.

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SPEAKER / SESSION OUTLINES

1. JAYSEN DU PLESSIS
   Director, HULK Media

Jaysen will show us why and how to develop customer personas to better generate leads at the top of the marketing funnel.

Jaysen is a Digital Specialist with over 20 years’ experience in all aspects of marketing, sales, operations, and leadership.

He is the inventor of several successful digital solutions, including a world-first peer to peer mobile file share app before the Apple Store and WhatsApp existed and transformed a free wi-fi start-up into a global software technology and data analytics provider listed on the ASX.

He specialises in assisting businesses of all industries and sizes with digital transformation, improved profit margins, and ROI solutions.

2. KIRSTEN NORMAN
   CEO, Biz Whiz Business Solutions

Kirsten will help Unboxers understand the critical steps they should be taking to stay afloat in difficult times. She’ll cover cash preservation, available govt support and other tactics to extend cash runways to give businesses the best chance of seeing out the crisis.

Kirsten is a business continuity expert for small and medium businesses. She runs Biz Whiz Solutions, providing specialist accounting and back office services. Kirsten has a double Bachelor in Business and in Hotel and Catering Management and is a Registered BAS agent with the Tax Practioner's Board.

Kirsten has held positions as Financial Controller or General Manager for a number of small to medium sized companies across a variety of industries, as well as also setting up and running a successful online travel company.

She has a wealth of knowledge and experience in finance, administration, sales and marketing, human resources and business management.

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How to JOIN US ONLINE for meetup #2:

RSVP, then ...

1. Before the meetup, please TEST your Zoom connection, so you're 'tech ready' - https://zoom.us/test

2. At 6pm, Tuesday 24 March, join us online: https://zoom.us/j/7031082533?status=success
   (please mute your Zoom audio + video)

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UNBOX meetups are sponsored by: Peregian Digital Hub, Peregian Beach Hotel, Stone & Wood Brewing, and Technology One.

Once the coronavirus risk is over, we'll resume meetups in-person at Peregian Digital Hub - complete with networking over gourmet pizza, craft beer, and wine + handshakes / hugs! Until then, we'll keep connected on Zoom :-).