One Customer, Five Records: Fixing Your Data Identity Crisis
Details
Ever wondered if your "VIP customer" is actually three different people in your system? Or if that suspicious transaction is from the same person using slightly different details?
Entity resolution is the science of knowing when different records represent the same real-world entity - like discovering that your customer "John Smith" at john.smith@email.com is also "J. Smith" at j.smith@company.org.
Why should you care? This isn't just a data cleanliness issue - it's the difference between personalized marketing that works and fraud that goes undetected. Whether you're in fintech, e-commerce, or any data-driven industry, mastering entity resolution can transform your business outcomes.
What you'll learn:
- Real-world applications in fraud prevention, marketing, and AI
- Cutting-edge academic research that's shaping the field
- Practical techniques you can apply immediately
- How industry leaders are solving these challenges at scale
Talks and Speakers
- Identity Resolution in fraud prevention, marketing and GenAI applications - Dr Steven Renwick, CEO & co-founder, Tilores
- Effortlessly Uncovering Connections: What Alice, Bob, and Friends share in common - Dr Victor Christen, Database Group Leipzig, Universität Leipzig
- Evaluating Entity Resolution: Challenges and a new Measure - Dr Peter Christen, ANU College of Engineering and Computer Science, Australian National University
Agenda
18:30 - Doors open & drinks 🍻
19:00 - Talk 1 (20min + Q&A)
19:30 - Talk 2 (20min + Q&A)
20:00 - Talk 3 (20min + Q&A)
20:30 - Pizza 🍕, drinks & networking
21:30 - Carriages 🛒🐴
Perfect for: Data scientists, engineers, product managers, researchers, and anyone dealing with messy, duplicate, or fragmented data.
The expertise: Tilores powers entity resolution for companies like Grover, while the Database Group Leipzig is one of the world's leading academic research teams in this field. The Australian National University's Research School of Computer Science brings decades of pioneering research in privacy-preserving data matching and scalable entity resolution systems.
You'll get practical know-how, cutting-edge research, and privacy-focused implementation insights from three different perspectives.
Free pizza, drinks, and the chance to solve one of data science's most universal problems. What's not to love?
One Customer, Five Records: Fixing Your Data Identity Crisis