World Usability Day: Our Health

November 10th is World Usability Day, and this year’s theme is “Our Health.” Joint meeting with the Princeton ACM/ IEEE Computer Science Society.

Dr. Sarah Fedem, Dr. Reem Ayouby and Josephine Giaimo explore several challenges in the health field and the role that usability and the user experience play in creating successful user outcomes. The panelists have performed related qualitative, quantitative, attitudinal, and behavioral research.

Topics

• Usability & User Experience Overview: Josephine Giaimo gives a brief overview of basic concepts that underlie usability and the user
  experience, and provides context for the presentations by the panelists. She tells a story about her work on a product that uses machine learning and big data in the cloud to find trends and anomalies in clinical research data.
• Sensemaking in complex medical applications: Dr. Fedem’s talk will focus on her current research in participatory design for sensemaking in complex medical situations. She will introduce the foundations of sensemaking, a type of qualitative user experience research. She will provide a case study, details of her methodology and design process, and share principles of design for sensemaking.
• Social media and well-being: Dr. Ayouby’s presentation will explore, using a variety of user experience research methods, including several quantitative ones, such questions as: What is the impact of social media on an individual's wellbeing? What are the factors to consider with answering this question? And what can we learn from this research in creating social software that is designed to support wellbeing? She will address these questions and discuss recent initiatives that she has been involved in.

Panelists

• Dr. Sarah Fedem is a postdoctoral researcher in the Division of Population Health, Quality, and Implementation Science (PopQuIS) at Rutgers Robert Wood Johnson Medical School. Her current research integrates sensemaking and participatory design methodologies to address the challenges of complex medical situations from a multi-stakeholder perspective. Dr. Fedem holds a doctorate in Health Communication and Practical Theory from Rutgers University and a Master's in Integrated Product Design from the University of Pennsylvania.
• Dr. Reem Ayouby is a user experience researcher and data scientist. She uses a combination of qualitative and quantitative approaches in her research. Her doctoral research has focused on the motives, perceptions, use, and impacts of social media platforms such as Facebook. Her current work is related to the development of well-being-oriented custom electronic social networks and the infusion of social software features in support of non-social media platforms. She holds a doctorate in Business Technology Management and a master’s degree in Management Information Systems from the John Molson School of Business, Concordia University.
• Josephine Giaimo moved from working the field of data science in the 1980s to eventually become a leader in quantitative and qualitative research. Her original academic research proposed a framework for evaluating the performance of neural networks and statistical approaches in predicting project profits. She is the Founder and Principal of User Experience Research, LLC, providing consulting services to organizations such as AT&T, ADP, Google, Medidata, Sarnoff Corporation, and others. She holds a bachelor’s degree in psychology from Montclair State University, and a Master’s in Industrial Engineering from the New Jersey Institute of Technology. She is the Treasurer of the Princeton ACM, a member of SIGCHI, and the Membership and Operations Chair of the UXPA NJ chapter.

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