Information Architecture Case Study: Restructuring of a Website

This month, we join forces with the PRINCETON ACM/IEEE COMPUTER SCIENCE SOCIETY for their NOVEMBER 2025 JOINT MEETING, in celebration of World Usability Day.

"Information Architecture Case Study: Restructuring
of the Living Beyond Breast Cancer Website" - Ben Swofford, FourFront

Note location: Friend Center, lower level, room CS004.

This talk will explore a website design story. A nonprofit group, Living Beyond Breast Cancer (LBBC) [a locally-headquartered, national nonprofit offering trusted information and community support], redesigned its complex website to better serve users while maintaining crucial SEO (Search Engine Optimization) traffic.

This case study will explain how strategic brand and UX considerations can motivate a unique approach to menus and user flow. The redesign was able to boost KPIs without sacrificing brand messaging. The talk will also briefly explore the technical side of a seamless SEO transition. It is especially useful for anyone tasked with reshaping a content-heavy site, and you will walk away with practical takeaways and ideas to implement in your own work.

Ben Swofford is a UX & Product Strategist at FourFront, where he has 8 years of experience spanning digital strategy and innovation. In addition to working with clients of regional, national, and international scope, he is also an Adjunct Professor teaching UX and Innovation fundamentals to graduate students at Jefferson University. He previously served on the board of PhillyCHI, a local UX community group, and believes that authentic, non-transactional networking can be a beautiful thing! Ben holds an M.S. in User Experience & Interaction Design from Jefferson University, and a B.A. in Architecture from Miami University (OH).

Date: Thursday November 20, 2025, 8:00 PM EST
(Note: Refreshments and networking start early - 7:30 PM.)
Place: HYBRID MEETING (both in-person and online)
In Person: Princeton University Friend Center, Room CS004
79 William St., Princeton NJ

(NOTE: We are **not** our normal room in the CS building this year - this room it is in the lower level of the Friend Center - enter on William St.)

How to register for the online meeting:
Send email to PrincetonACM {AT} gmail {DOT} com
OR Register on [Meetup.com](http://meetup.com/) (https://www.meetup.com/ieee-princeton-central-jersey-section/)

Online (Zoom) connection information:
https://zoom.us/j/82426826813?pwd=QV3uI6ViboT80YvMELWCZnjfwdf5jU.1

(Or go to http://zoom.us, use meeting number 82426826813 and passcode - 112025)

On-line meeting notice:
[https://PrincetonACM.acm.org/meetings/mtg2511.pdf](https://princetonacm.acm.org/meetings/mtg2511.pdf)
Princeton ACM / IEEE Computer Society meetings for the 2025-26 season will be "hybrid." You have a choice: attend the talk in-person, or view the meeting online from home. To join the online, you must register in advance, and you will receive an email with instructions for how to connect to the talk.

A pre-meeting dinner is held at 5:45 p.m. at Applebee's (3330 US 1, Lawrenceville, near Quakerbridge Mall). Please send email to princetonacm {AT} gmail {DOT} com in advance if you plan to attend the dinner.

All Princeton ACM / IEEE Computer Society meetings are open to the public. Students and their parents are welcome. There is no admission charge, and refreshments are served.
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For more information about other UXPA NJ events, visit https://www.meetup.com/User-Experience-Professionals-Association-UXPA-NJ-chapter.

Note that November 13 is "World Usability Day," with many usability events taking place all over the world: https://worldusabilityday.org/. This year's theme is "Emerging Technologies and Human Experience" - with an emphasis on new technologies like artificial intelligence, augmented reality, and immersive interfaces.