Articulating Design Decisions: an Evening with Tom Greever

Hairy Arms, Painting Ducks, and Design Decisions

Convincing someone else of our design decisions is difficult. It can be so difficult, in fact, that we’ll do almost anything to make sure that we don’t have to make changes we disagree with.

But from simple psychology to outright deception, not all tactics are created equal. We need to find ways to be persuasive with stakeholders without using trickery. Actually, the same approaches we champion with users of our products are also helpful in our meetings about design.

Learn how to manage the conversation through effective techniques that will help others agree with our choices while maintaining the integrity of the user experience.

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication all over the world, including Porsche, Apple, Facebook, the BBC, and more.

Tom is the author of "Articulating Design Decisions", a highly regarded book among the UX/design community.

We will give away two free copies of the book during the event.