UXPA Presents: UX Strategy with Jaime Levy

### Using the Discovery Phase to Solve a Real-World Wicked Problem

Talk Description:
Discovery is a critical phase in shaping successful products, yet it is often misunderstood or reduced to a set of disconnected activities.

Attacking real world problems with strategic thinking and a systematic process is a critical mission for successful outcomes with your products and services, and even in life. Drawing from years of experience in the UX field, Jaime Levy will share the Dos and Don’ts of Discovery Phase techniques and how to make them work for you and your team.

Who is this talk for:
This session is intended for UX professionals, product designers, product managers, and product leaders who want discovery work to connect clearly to business strategy and real-world constraints.

Agenda:
45 minute talk followed by Q&A

Note:
A Zoom link will be sent when you RSVP Yes. When you click on the link, Zoom may suggest installing the app. This is optional — you can join the session directly in your browser if you prefer.

About the speaker:
Jaime Levy is a senior design strategist and the author of the best-selling O’Reilly book UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. She has led UX and product strategy initiatives for Fortune 500 companies and award-winning agencies, and has taught and lectured at institutions including USC, NYU, the Royal College of Art, and the University of Oxford.

Jaime will also be teaching a 4-week online UX Strategy course on Maven, starting February 17. Use code UXPA to save $50:
https://maven.com/jaimelevy/uxstrategy?promoCode=uxpa