How To Test a Napkin Sketch

Way before you have pixels to push, before you have a wireframe to tweak, before you have performance data to measure, somebody had an idea for a product. On a napkin. Or in the shower.

In this session you'll see how real projects go from that inspired napkin idea to real user feedback, to validation and refinement. It's user experience, before a line of code is written.

David Yeend is an independent Innovation strategy & Brand strategy leader. With 30 years experience, he's done award-winning strategy work for clients like Toyota, UPS, The Home Depot, Nationwide Insurance, Publix, and Turner/NBA. Learn more at davidyeend.com.

Agenda
5:30-6:00 Networking
6:00-7:00 Presentation
7:00-7:30 Q&A and more networking

We'd like to extend a huge thank you to TEKSytems for providing us space and snacks for this event!

Park for free in the parking garage. You'll need to pull a ticket when you enter, but you will not need to pay or have it validated.

After you enter the building, look for signs or people to direct you to the event.