About us
--- English below --- Die UX Schweiz Basel Meetups bieten UX-Professionals sowie allen an UX und Usability interessierten Personen eine Plattform für einen interdisziplinären Austausch.
Experten aus Praxis und Forschung präsentieren aktuelle Trends, Methoden, Fallbeispiele, Technologien und Best Practices zu User Experience, Usability und Human-Centered Design.
Jeweils am ersten Mittwoch des Monats treffen wir uns in wechselnden Räumlichkeiten in Basel. Inhalte und Ort werden frühzeitig kommuniziert. Um keine Informationen zu verpassen, trete einfach der Gruppe bei. Wir freuen uns.
Hast Du einen Vorschlag für ein spannendes Thema, für eine Panel-Diskussion oder einen Workshop (als Teilnehmer oder als Organisator)? Möchtest Du die Events sponsern oder hast sonst eine Frage an die Organisatoren?
Dann melde Dich bei [basel@uxschweiz.ch](mailto:basel@uxschweiz.ch).
Die Meetups sind ein Angebot von UX Schweiz und werden durch Mitgliederbeiträge mitfinanziert. Unterstütze uns und werde Mitglied. Weitere Vorteile einer Mitgliedschaft:
https://uxschweiz.ch/mitgliedschaft/
--- English ---
The UX Schweiz Basel Meetups represent a interdisciplinary platform for professionals and people interested in the areas of Usability, UX and human-centered design.
Share and discuss trends, methods, show cases, tools and best practices among experts from industry and academia.
We meet and network every first Wednesday of the month at changing premises in Basel. Sign up to get updates!
If you have suggestions for presentations or workshops, panel discussions or topics in general, reach out to [basel@uxschweiz.ch](mailto:basel@uxschweiz.ch). Sponsors are also welcome!
The UX Schweiz Basel Meetups are supported via membership fees of UX Schweiz. Support us by becoming a member. Other benefits of a membership: https://uxschweiz.ch/mitgliedschaft/
Upcoming events
1
Exploring HCI/UX projects through Academic and Industry Perspectives
Hochschule für Gestaltung und Kunst FHNW, Freilager-Platz 1, Münchenstein, al, CHAbout the talk (Englisch):
As large language models become primary gateways to information, access increasingly shifts from websites and search engines to conversational agents and AR or XR systems. This shift exposes a core problem: AI systems struggle to deliver reliable, personalized, and context-aware experiences when physical objects are hard to identify or fall outside training data. I trace this challenge through projects spanning my work at Adobe on LLM-based content discovery, and Augmented Object Intelligence at Google, which highlights the limits of vision-only object understanding.I then present a research agenda on "ubiquitous metadata", drawing on fabrication and sensing systems from my PhD at MIT that enable robust object identification and tighter integration between digital and physical contexts.
About the speaker:
Doğa Doğan is a Research Scientist at Adobe Research in Basel, Switzerland. He earned his PhD from MIT.His work sits at the intersection of human–computer interaction and AI, focusing on connecting digital intelligence with the physical world. He develops systems combining AI, augmented reality, and computational fabrication to make objects and environments interpretable for intelligent systems. At MIT, he introduced methods like InfraredTags and BrightMarker for embedding machine-readable metadata into physical materials.
At Adobe, he works on generative discovery systems, including Generative Engine Optimization, synthetic audiences, and agentic AI interfaces such as Project Get Savvy (Adobe Summit 2025).Website: dogadogan.com
When:
Wednesday, 1. April 2026, at 18:30Place:
HGK Basel
Freilager-Platz 1,
MünchensteinAgenda:
18:30 - Arrival / Registration
18:45 - Welcome
18:50 - Talk "Exploring HCI/UX projects through Academic and Industry Perspectives"
19:20 - Free Apéro & Networking
21:00 - Lights outEntrance is free of charge.
Fair play: Seating at the location is limited at 50 people. Once your plans change, please unregister. Thanks a lot!
If you have any questions or suggestions, please feel free to leave a comment or contact us at basel@uxschweiz.ch.
This event is co-financed by the membership fees of UX Switzerland. Support us and become a member.
25 attendees
Past events
46
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