Penguins, Lemon Juice and the Mobile Internet
Details
At the next Basel Meetup from UX Schweiz in 2023, Angie Born will talk about penguins, lemon juice and the mobile internet.
After the talk, we invite you to network over drinks and snacks - until the lights go out at 9pm.
About the talk (in English)
Why you can never get an IA right for everyone (but should still try).
Whether you are building a website, an intranet, a huge portal, an online shop - organising your information into some form of menu structure is important - even if you have an excellent search function. Angie will give you some state-of-the-art tips on how to create one. Spoiler: card sorting often sucks and ruthless prioritisation is key.
About the speaker
Angie has 20 years' experience in user research and design. She started her career in usability consulting and UX, spent a few years in service design, and worked for a large bank and a small B2B software company. She then returned to an agency and now works for Liip on web applications and large websites.
She's interviewed and observed thousands of users, built hundreds of applications, IVR systems and services, and believes that combining empathy with evidence is crucial for any product manager. She has a BA in Interaction Design from Switzerland and an MBA from Australia, and teaches UX at private institutions and universities.
TIME
Wednesday, 5 July 2023 at 18:30
!!! NEW NEW NEW !!!
LOCATION
Markthalle Basel
Salon
Steinentorberg 20,
Basel
sponsored by Liip
SPEAKER
Angie Born
CX, Liip
AGENDA
18:30 - Arrival, seating / registration
18:45 - Greetings / Welcome
18:50 - Presentation "Penguins, Lemon Juice and the Mobile Internet"
19:45 - Complimentary drinks, snacks & networking
21:00 - End
*Entrance is free.
If you have any questions or suggestions, please leave a comment below or contact us at basel@uxschweiz.ch.
This event is co-financed by Liip and UX Switzerland membership fees. Support us and become a member. More benefits of membership:
https://uxschweiz.ch/mitgliedschaft/