Exploring HCI/UX projects through Academic and Industry Perspectives
Details
About the talk (Englisch):
As large language models become primary gateways to information, access increasingly shifts from websites and search engines to conversational agents and AR or XR systems. This shift exposes a core problem: AI systems struggle to deliver reliable, personalized, and context-aware experiences when physical objects are hard to identify or fall outside training data. I trace this challenge through projects spanning my work at Adobe on LLM-based content discovery, and Augmented Object Intelligence at Google, which highlights the limits of vision-only object understanding.
I then present a research agenda on "ubiquitous metadata", drawing on fabrication and sensing systems from my PhD at MIT that enable robust object identification and tighter integration between digital and physical contexts.
About the speaker:
Doğa Doğan is a Research Scientist at Adobe Research in Basel, Switzerland. He earned his PhD from MIT.
His work sits at the intersection of human–computer interaction and AI, focusing on connecting digital intelligence with the physical world. He develops systems combining AI, augmented reality, and computational fabrication to make objects and environments interpretable for intelligent systems. At MIT, he introduced methods like InfraredTags and BrightMarker for embedding machine-readable metadata into physical materials.
At Adobe, he works on generative discovery systems, including Generative Engine Optimization, synthetic audiences, and agentic AI interfaces such as Project Get Savvy (Adobe Summit 2025).
Website: dogadogan.com
When:
Wednesday, 1. April 2026, at 18:30
Place:
HGK Basel
Freilager-Platz 1,
Münchenstein
Agenda:
18:30 - Arrival / Registration
18:45 - Welcome
18:50 - Talk "Exploring HCI/UX projects through Academic and Industry Perspectives"
19:20 - Free Apéro & Networking
21:00 - Lights out
Entrance is free of charge.
Fair play: Seating at the location is limited at 50 people. Once your plans change, please unregister. Thanks a lot!
If you have any questions or suggestions, please feel free to leave a comment or contact us at [basel@uxschweiz.ch](mailto:basel@uxschweiz.ch).
This event is co-financed by the membership fees of UX Switzerland. Support us and become a member.